Melissa Key West

Black History Month—A Conversation Starter

Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of targeting African-American audiences. Some initiatives, like this year’s efforts from Google and Publix, end up embraced. While others get shared among circles and gain notoriety for being tone deaf, stereotypical or even demeaning. You get the picture. We won’t name names.

Terrie Ard, Moore President and COO, Wins Silver Medal Award

Terrie Ard, President and Chief Operating Officer of Moore, was recently named the 2019 winner of American Advertising Federation Tallahassee’s Silver Medal Award. The prestigious honor recognizes individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. “Terrie’s Terrie Ard, Moore President and COO, Wins Silver Medal Award

Multicultural Crisis Communication: What COVID-19 Has Taught Us

As we continue to process the immeasurable effects of COVID-19 and move through the reopening phases in communities across the U.S., it’s important to take a step back and analyze how this pandemic is affecting different population segments and how brands are and should be responding. Initial reports have shown that the coronavirus is much Multicultural Crisis Communication: What COVID-19 Has Taught Us

Moore Connects Over 20,000 Meals to Children in Need

On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17.1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country.

Could Data-Driven Decisions Be the Death of Your Company?

Numbers do lie. It can sometimes be intentional, but often it comes from other factors. Even the sincerest efforts in collecting, understanding, analyzing, and acting on data can have dire consequences – as in your data-driven company could be driving straight off a cliff.