Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of targeting African-American audiences. Some initiatives, like this year’s efforts from Google and Publix, end up embraced. While others get shared among circles and gain notoriety for being tone deaf, stereotypical or even demeaning. You get the picture. We won’t name names.
Terrie Ard, President and Chief Operating Officer of Moore, was recently named the 2019 winner of American Advertising Federation Tallahassee’s Silver Medal Award. The prestigious honor recognizes individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. “Terrie’s … Terrie Ard, Moore President and COO, Wins Silver Medal Award
As we continue to process the immeasurable effects of COVID-19 and move through the reopening phases in communities across the U.S., it’s important to take a step back and analyze how this pandemic is affecting different population segments and how brands are and should be responding. Initial reports have shown that the coronavirus is much … Multicultural Crisis Communication: What COVID-19 Has Taught Us
History is replete with examples of women who changed the world and made life better for generations to come. Many of them did so in obscurity, and only decades later did we as a society begin to understand and appreciate their impact. When I started Moore, nearly 30 years ago, I knew of few other women … 10 Women Who Changed The Course of History
On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17.1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country.
A natural reaction during this COVID-19 crisis is to pull back. We retreat to the safety of our homes, we don gloves and masks and we keep a distance. The same attitude applies to marketing and crisis communications – our reflex is to pause, to be safe. All of this is a natural product of … The Roadmap to Influencer Marketing During COVID-19