Melissa Key West

Black History Month—A Conversation Starter

Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of targeting African-American audiences. Some initiatives, like this year’s efforts from Google and Publix, end up embraced. While others get shared among circles and gain notoriety for being tone deaf, stereotypical or even demeaning. You get the picture. We won’t name names.