15 Tips for a Successful Social Media Campaign: Part 2

Every day it seems like there is a new trendy app taking the world by storm. The games and gimmicks come and go, but it is social media that continues to grow. With each new smart phone or update comes a new focus on improved social media integration, thus leading to greater potential to reach the individual user. Although almost every business has a website these days, social media itself has become a platform that sets individuals, groups, and even business apart to the consumer. It is just a matter of finding that customer/reader and really engaging them. Here are five tips to creating and managing a successful social media account:

6. Make social media special

With so many potential accounts to follow, it’s important to give your friends and followers a reason to check on your page often. By offering giveaways, exclusives discounts, or some kind of recognition, followers have incentive to not only follow but really engage with your page and message. Offering random and exclusive rewards also manages to keep your account on the forefront of people’s minds rather than on the other thousands online.

7. Only bite off as much as you can chew

When managing a social media account, it’s important to remember that an effective message is about quality not quantity. Identify which social media sites work best for you rather than signing up for all of them. From there one can really focus on how to tailor a message for a particular audience.

8. Don’t treat it like a personal site

There’s a difference between posting for a business and posting for your friends. Be sure to recognize that to avoid alienating your audience.

9. Hire a good social media manager

Everyone always has something going on, and social media tends to be one of the first things to fall to the wayside. Rather than giving up on such an important tool, hiring a good social media manager may be in order. Yes, it is a real job with real hours, and it could guarantee a successful social media presence for your business or group.

10. Know when to call it quits

Like with any bad relationship, it’s important to know when to call it quits with your social media. Not all platforms and user bases are alike, and it’s inevitable that one account on a site is going to do poorly. Rather than dragging it out and potentially hurting your message, it’s important to make a choice; either fix it or quit it.

Stay tuned for our next blog where we will share with you the last five tips needed to have a successful social media campaign. And, in case you missed it, you can read Part 1 of the series here.

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