As we celebrate MCG’s anniversary, I am proud that our reputation – and our work – speak for themselves. We don’t rely on buzz to drum up undue attention. We never promise more than we can deliver, and we always aim to exceed expectations.
You trust MCG as a corporation dedicated to client success, employee development and community impact. We have never lost sight of those values, and we never will. They made us who we are: the creative agency of choice for clients across the country.
A quarter-century is a milestone that many businesses don’t celebrate. About 50 percent of businesses fail within their first five years, and only about 20 percent survive to 20 years. We’re stronger than ever and ready to forge ahead into the next 25 years with boldness steeped in a longstanding history of results.
I don’t do it often, but once in a while, I allow myself to reflect on how MCG became the multimillion-dollar corporation it is today. When I started, the “group” was me and a couple of interns in one room of a tiny cottage. Now, we have 50 employees working from offices in three time zones.
The Moore you know has grown exponentially, particularly in the past five years, adding talent in advocacy, branding and digital marketing. We have the state of Florida covered with powerhouse teams in Tallahassee and West Palm Beach. We’ve expanded into New Orleans and into Denver. We have some of the country’s top strategists and creatives working on behalf of all of our clients across all offices.
Along the way, we’ve won more than 500 awards. We enjoy accolades, but we’re most interested in winning client trust and praise. In an industry known for turnover, we have clients who have relied on our knowledge and creativity for years. We treasure these long-term relationships. Our clients are our partners; we’re in this together.
The Moore you know believes in its employees. Our team members also tend to stay with us, which is by design. When we support and enrich our employees, they do an even better job of supporting clients. As we look to the future, we will be aggressive about growth and opportunity, but we will never deviate from a culture that fosters work-life balance, health and wellbeing. The team comes first.
Finally, the Moore you know believes in community. Service isn’t a box we check, but rather, a fundamental part of who we are. We’ve donated thousands of hours of pro bono work and volunteer service to our communities. That will never change. In fact, we plan to kick our efforts up a notch, pooling the collective strengths of our employees across all locations to have an even greater impact.
There are those who might be tempted to rest after 25 years, but not us. We’re looking ahead to a new Moore, one that will remain true to its roots while exhibiting the type of boldness that can only come from a long tradition of excellence.
More to come!