In its most basic form, corporate social responsibility (CSR) is the devotion of a company’s time, money and support to social, environmental or economic welfare efforts. The goal of CSR efforts is not to add more funds to the corporate coffers, but simply to foster positive change in the world or the community. When done well, not only will a company bring about meaningful change outside its walls, but it will also reap other benefits.
There are four primary kinds of corporate social responsibility where certain companies have stepped out as leaders:
- Community: Ford Motor Company’s Volunteer Corps filled 36,488 volunteer opportunities in more than 1,700 community service projects during 2017 – an increase of more than 3,000 participants and 200-plus projects from last year.
- Environmental: Starbucks has been a leader in addressing ecological issues by implementing climate change strategies and founding Business for Innovative Climate and Energy Policy (BICEP), where they work with other responsible companies to advocate for stronger climate change and clean energy policies.
- Philanthropic: TOMS is a leader in partnering with organizations making a difference like Magic Bus, a non-profit in India committed to breaking the cycle of poverty.
- Employee or Staff: Google has not only focused on external programs, but truly looked inward to better the lives of its employees through innovative workspaces that promote creative thinking and play.
When determining which efforts are best for your company, choose programs that make the most sense for your business, its personality and its purpose. At Moore we let the individual passions of our employees drive the outreach we do through Moore Impact, our established community outreach program. Since 2010 we have had the opportunity to work with more than 50 non-profits in a variety of ways including providing organizations with communications support, feeding the less fortunate, hosting a day full of activities for seniors, sending letters to WWII veterans returning from their Honor Flight event, and so much more. We are honored to say that since 2010, our in-kind work and staff time devoted to the community totals more than $500,000!
This year we are rallying behind the cause of children’s mentorship and our offices are partnering with Girls Inc. of Metro Denver and Boys Town North Florida to help empower young local leaders including those who are underserved. Using our agency’s latest book “It Stinks to be Stuck”, we will help them see the importance of overcoming obstacles and life’s challenges – never letting them get in the way of future success.
It’s important to stay true to your own company when deciding what issue to commit to and how best to implement it. Companies that support the greater good enjoy a variety of benefits, just a few of which include:
- Earning a reputation as a company that cares
- Gaining brand recognition
- Promoting your brand in a positive light
- Strengthening the business’s ties to the communities in which it operates
- Boosting employee morale and attracting more qualified applicants
- Generating more media attention and good public relations
- Seeing increases in revenue — customers want to do business with companies that help the less fortunate
- Networking with and doing business with like-minded vendors
- Building a strong corporate culture
While it takes a bit of time to realize these benefits, a strong social responsibility policy is well worth the energy and expense. Having a strong and trustworthy reputation is worth more than almost anything else, and consumer, media and employee appreciation will naturally follow.
Social responsibility doesn't stop at the corporate level. Do YOUR part to help underserved children in our community by donating to Boys Town North Florida today.