While we remain very much in the grip of the COVID-19 crisis, it’s clear the conversation is changing. Civic leaders may disagree on the details but are nevertheless discussing timetables and best practices for return to a new normal. Observant business leaders are realizing they may not get a true “all clear” signal. And while governors may opt to reopen states, businesses know that customers are the ultimate gateholders: Commerce will only happen if people agree to engage in it, and they will engage much less if they feel it is unsafe.
With so many external variables, as business leaders, you can feel like your fate is out of your control. But it is essential to remember that you are not powerless! In fact, your success will depend on learning how to drive change during a crisis more than you let it drive you. In the early stages of this crisis, Moore created a three-stage COVID-19 Recovery Plan to help us manage this crisis both for our company and for our clients. It has worked so well for us that we would like to share it with you.
With directives to “Engage,” “Emerge” and “Elevate,” this framework will help you maximize your opportunity to arrive in a position of strength as the economy reopens. As you work through each phase there are prompts to help you anticipate the needs of your two audiences — internal (your staff) and external (current and potential customers) – as you move through the crisis into recovery and on to prosperity. Let’s begin.