Creating "Moore" Impact with Launch of Leadership Book

Reading at Girls Inc. of Metro Denver highlights need to inspire young local leaders

Recently, Moore, a full-service, integrated communications firm highlighted the importance of leadership and corporate social responsibility with the development of “It Stinks to be Stuck,” a colorful and inspiring book for leaders of all ages. The award-winning firm developed the book as part of its 25th anniversary rebrand, showcasing a creative and unpredictable voice. On Monday, July 23, as part of the firm’s plan to continue to expand its corporate social responsibility program, Moore Impact, the firm’s Denver-based employees made a visit to inspire young local leaders – girls who are part of Girls Inc. of Metro Denver. The community service activation included a book reading and a vision board activity.

“At Moore, we believe leadership happens at every age and stage,” said Audrey Goff, Denver-based Vice President of Moore. “We designed ‘It Stinks to be Stuck’ with leaders of all ages in mind, knowing everyone faces challenges where they might need some help getting unstuck. We are proud of the creativity we develop and execute on behalf of our clients, but especially proud when we can put that momentum to good use in our local communities, especially in a time where strong ethical leadership is more important than ever.”

Girls Inc. of Metro Denver’s mission is to inspire all girls to be strong, smart, and bold. The vision of Girls Inc. is a world in which every girl values her whole self, discovers her inner strengths, and achieves her goals. Since its founding as a national organization in 1865, Girls Incorporated has expressed its values through a Girls' Bill of Rights. The document has changed over time but has always expressed girls' rights to develop skills for their own success and the community's benefit.

“Girls Inc. of Metro Denver serves over 2,300 girls each year that are strong, resilient leaders in their lives and communities,” said Sonya Ulibarri, President & CEO, Girls Inc. of Metro Denver. “We are proud to partner with Moore and bring this inspirational book and message to our classrooms and girls.”

Moore CEO and Founder Karen Moore started the agency as a one-person PR shop; today Moore has nearly 50 employees and offices in Tallahassee, West Palm Beach, New Orleans and Denver. The firm has grown exponentially, adding talent in branding, advertising, digital marketing, public relations, media relations, advocacy and crisis communications.

“Women often need additional mentorship to feel confident in their path,” continued Goff. “Given the history of our firm, which was founded by a female entrepreneur exactly 25 years ago, and has women in top leadership, we were especially excited about our local activation with Girls Inc. of Metro Denver.”

The book, which features comical cartoons and inspiring rhymes, was designed to help people become unstuck and to never give up. With each flip of the page readers learn that situations can take surprising turns when teamwork, creativity and fresh perspective are applied. As part of the engagement, each child received a copy of “It Stinks to be Stuck.” Similar events are planned for the Tallahassee and West Palm Beach offices in August.

Since 2010 Moore has had the opportunity to work with more than 50 non-profits in a variety of ways including providing organizations with communications support, feeding the less fortunate, hosting a day full of activities for seniors, sending letters to WWII veterans returning from their Honor Flight event, and more. In that time, the firm’s in-kind work and staff time devoted to the community totals more than $500,000.

Request a copy of “It Stinks to be Stuck” here.