Google’s Penguin Algorithm Is Changing
Google announced that they have rolled out an update to their Penguin algorithm. This algorithm launched back in 2012, is now updated in all languages and is real-time and more granular.
Why it matters: While Penguin is just one of hundreds of signals used to determine rank, this could create some changes to your results. You should keep an eye on your Google Analytics and Search Engine Results page as your numbers might fluctuate.
AdBlock Is Having Their Cake and Eating It Too
AdBlock, one of the most downloaded ad blocking browser plugins, is now dipping their hands into the ad selling business. They have joined forces with a German advertising platform to create a platform allowing “acceptable ads” to be whitelisted.
Why it matters: This new platform will benefit those who want to show nonintrusive ads to users with ad blockers. I guess if you can’t beat ’em, might as well join ’em!
Unauthorized Hyperlinks Could Get You in Serious Trouble
A European Union high court recently ruled that linking to unauthorized content could be considered copyright infringement. In this particular case for a for-profit website, linking to infringing content was qualified as “communication to the public” and, therefore, deemed illegal.
Why it matters: If you are a for-profit website you should be careful what you link to. Using unauthorized hyperlinks to copyright infringement is not a recommend practice but in the European Union, it could get you into lots of trouble with the law.