From Employees to Evangelists: How to Build a Loyal Team

Photo of Terrie Ard

Terrie Ard

Chief Operating Officer and President

  • July 23, 2015

It’s no secret that attracting and retaining the best talent is key to long-term business success. From the importance of a steady team to the hidden costs of high turnover, no company can afford to take their people for granted.

Hiring and keeping great people is a passion area for me. At MCG, we firmly believe that fostering employee growth and loyalty begins on day one. Our culture of teamwork permeates everything we do, so it’s critical that we embrace each new employee immediately, and instill in them a passion to thrive and succeed.

As more than half of our employees have been with us for more than five years, it’s clear we’re a company of MCG evangelists. We accomplish this in three ways:

Make it personal.

Employees receive one-on-one training in their first week from a variety of team members who cover company policy, corporate culture, and account servicing processes. The onboarding is customized for the individual and designed to support and embolden them to contribute immediately.

Give them a mentor.

Commitment to teamwork is further fostered by our Dynamic Flexible Team™ (DFT) process. Clients are paired with team members based on skill set, experience and passions, and led by an MCG Strategic Advisor, who provides counsel and offers feedback and advice to team members regularly. Each new staff member is equipped with their own copy of the MCG Handbook, which serves as a roadmap to their success within the company. Additionally, all employees have a direct line to the leadership team, which includes the Founder and CEO, President, COO, and Vice Presidents. MCG thrives on an open-door policy. At any time, employees are encouraged to meet with senior management to share ideas and concerns.

Continue the education.

In the ever-changing communications industry, professional development is a must, so training extends beyond the first week. Each full-time employee receives a professional development budget to spend as they choose. Additionally, MCG offers 100 percent reimbursement for professional certifications upon completion, such as the Accredited in Public Relations (APR) and Certified Public Relations Counselor (CPRC) accreditations. In fact, MCG is the only firm in Florida with seven APRs and three CPRCs. Quarterly professional development “Power Hours” are available to all employees and feature an intensive focus on key areas of importance, such as best practices and skill building. MCG typically has near 100 percent participation in these opportunities.

We’ve been honored by Florida Trend as a top 20 Florida’s Best Companies to Work For a sixth year in a row. I invite you to learn a little more about us. Visit our culture page to see why MCG really IS such an incredible place to work!

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