Polls have shown Hillary Clinton with a considerable lead, but if this election has taught us anything, it’s that conventional wisdom doesn’t apply. With the country deeply divided, Clinton can’t afford to overlook Donald Trump’s cadre of passionate loyalists and people who don’t want politics as usual.
So what’s it going to take to win? The difference for the victor will be the use of effective advocacy.
Advocacy is a relationship-based approach that enlists the power of champions whose unified voice adds credibility to your campaign. These champions build a kind of influence that money can’t buy, and they’re more important than ever.
The campaigns of the two candidates couldn’t be more different, but both could benefit from an advocacy strategy. Here’s what Trump and Clinton should be doing in these final days: