‘I Am Doing a Great Work, and I Cannot Come Down’

Photo of Terrie Ard

Terrie Ard

Chief Operating Officer and President

Here’s how our team is rising above the minutiae to create long-term value

Think about what you did yesterday. For many of us, the average workday involves tasks that can leave us feeling unmotivated and uninspired.

We attend meetings. We read emails. We return calls. But what if you could focus on meaningful actions that build passion and produce long-term rewards?

On my best days at Moore Communications Group, you can hear me saying, “I am doing a great work, and I cannot come down.” I originally heard this message from Andy Stanley, a pastor, author and faith-based business consultant. It comes from the biblical story of Nehemiah, whom God tasked with rebuilding the walls of Jerusalem.

The Babylonians had destroyed the temple and torn down the city walls. Knowing that his home was vulnerable to attack, Nehemiah rallied others to join him, and with a singular focus, he set about his work.

Other groups were not happy that Nehemiah was fortifying Jerusalem. In fact, a group of men plotted to draw him away from the city and kill him. Nehemiah saw through their scheme. Each time they tried to lure him away, he said, “I am doing a great work, and I cannot come down.”

Focusing on what truly matters is the primary role of inspired leadership. We might not be rebuilding city walls, but we all face distractions that keep us from achieving our best results.

Think back to your yesterday. What could you have done that would have had more impact for you and others?

One of the greatest works I do is ensuring that each of our team members has an individual plan for development. Of all the tasks I complete, building our team brings the most value to our agency.

So how do you know when you’re doing “a great work?” In 2017, we promoted 10 team members who are rising above the minutiae to focus on actions that deliver exceptional success. There is a salute to each of them as they share a snapshot of how they’re accomplishing great work:

When I feel like I did “a great work,” it is usually the result of building a new process that will have a positive effect on our team members and our clients.

This year, I worked with team members to revamp one of the first deliverables we create for clients – a strategic brief. This document captures the important findings and stories we have mined during the onboarding process. I love hearing clients say that the strategic brief reflects their challenges, opportunities and big ideas in a way they couldn’t have articulated themselves. And I love hearing our team confirm that it serves as a vital resource, often providing a litmus test to confirm an idea is not only creative but strategic.

Jordan Jacobs, Senior Vice President

I’m doing “a great work” when I meet with leaders from organizations to explore how MCG can help them solve their greatest challenges. When these organizations work with our team, they realize the value of collaborating with passionate people who are driven by data and results. This work ultimately builds stronger nonprofits, organizations and businesses and improves the communities we live in.

Audrey Goff, Vice President

I know that I am doing “a great work” when the passion and excitement I have for a project, a data point or a strategy is contagious enough to transfer to our clients and colleagues. A mentor and teacher at heart, I strive to deliver thoughtful solutions, products, and analysis and communicate them in a way that is easily understood by everyone. There is nothing more rewarding than hearing a client say that they love and understand your email marketing presentation or having a colleague thank you for the in-depth investigation into and explanation of Google Analytics. If I can build up clients and colleagues to make them more knowledgeable, more confident, and more excited about digital, I consider that “a great work” each day.

Stacey Beechum, Managing Director

I am a storyteller. When you see my door closed, it’s because I’m working to put the perfect combination of words together. And there is no better rush than that moment when words converge to make a great sentence, an amazing brand story or damned good ad creative. Words are powerful, and when I deliver the heart of a brand through storytelling, I am truly doing “a great work.”

Ashlee Weber, Director of Brand Development

Providing smart strategy that sets our clients apart from the competition is not only what MCG is known for, but is what drives me day in and day out. The search for the most effective, break-through strategy and approach is my favorite part of the job – and when the lightbulb turns on and the a-ha moment hits, I know it’s “a great work.”

Abby Davis, Director of Client Development

Doing “a great work” means orchestrating meaningful connections among brands, organizations and real people, ultimately contributing to the greater good. It means looking for the positive stories to share that not only humanize a conversation, but further unite a tribe of loyal consumers. And last but not least, it means representing my clients that are doing their own great work. Providing children and families with affordable health care and keeping people safe on the roads and in the air, just to name a few.

Katie Spillman, Director

Putting enthusiasm into every pitch I distribute, therefore maximizing results for every single client is my “great work.” One of my most recent achievements was securing in-studio TV interviews on all of the major networks in West Palm Beach on behalf of the City of West Palm Beach’s GreenMarket. The trifecta success early in the week (three interviews in two days!), culminated with a morning live shot by the market leading station from 5 – 8 a.m. and then again from 10 – 10:30 a.m. on opening day. This provided incredible exposure for the client – and a packed GreenMarket!

Meredith Westheimer, Associate Director

My great work is focusing on my development on both a personal and professional level. As I continue to learn and grow, I have seen my strategic advisors begin to walk away in an effort to let me thrive. I have also begun to see myself think more strategically. I constantly aim to bring the best level of service to each of my clients to further elevate their brand.

Rachel Fackender, Senior Account Executive

Nothing fuels my passion like collaborating with my amazing team to develop unique, big ideas for digital platforms. When I am helping clients build brand awareness and authority through strategic social media campaigns and community engagement – and have strong analytics to show for it – I am doing “a great work.”

Ashley Brafford, Account Executive

My great work is the ability to be creative and push boundaries to create engaging content that helps accomplish a client’s business goal. I am growing online audiences and following for clients who are doing “a great work” with their company. This makes me passionate about my job!

Kayla Preston, Account Executive

Each day at MCG is an opportunity to take actions that have an impact for our agency, our clients and the communities in which we all live and work. We are accomplishing “a great work” and building long-term value and success.