Moore Communications Group Founder and CEO Karen B. Moore, APR, CPRC, has recently achieved a number one ranking on the Amazon.com bestseller list for her first book, Behind the Red Door: Unlock Your Advocacy Influence and Success.
Drawing on more than two decades of experience as a leader in the field of advocacy, Karen wrote the book to help organizations develop a powerful voice that breaks through a crowded message landscape. Behind the Red Door teaches companies that whether the priorities are to increase revenue, engage in new markets, enhance corporate brands, or affect public policy, advocacy can help accomplish those goals.
“Behind the Red Door was a passion project for me, because I’ve seen firsthand how using advocacy techniques skillfully can help organizations from Fortune 500 businesses to small non-profit organizations achieve their objectives,” says Karen. “To see it hit number one reaffirms the importance, for all organizations, to leverage their internal and external stakeholders, solve issues and affect change for the better.”
To learn more about Karen’s book, Behind the Red Door: Unlock Your Advocacy Influence and Success, please click here.