Karen B. Moore, APR, CPRC, founder and CEO of Moore Communications Group, has drawn from more than two decades of experience as a leader in the field of advocacy for her new book, “Behind the Red Door: Unlock Your Advocacy Influence and Success.”
As CEO of one of the nation’s largest independently owned communications and public affairs firms, Moore has helped hundreds of companies and organizations develop a powerful voice that breaks through a crowded message landscape. “Behind the Red Door” presents Moore’s time-tested strategies, along with new technology, for organizations that are serious about building influence and affecting change.
“Karen Moore is the top advocacy powerhouse. From impactful messaging to effective grassroots activities, she is the best in the business,” said Rene Rodriguez, MD, President of Salud USA. “Her strategies are powerful, and the results are guaranteed. If you could read only one book before engaging in advocacy, this is the must-read primer.”
Moore has successfully built coalitions addressing health care disparities and affecting important legislative issues. She has been at the forefront of advocacy during a time of substantial change and continues to be a leading voice in defining the future of advocacy. Delta, the AIDS Institute, Ford Motor Company and PhRMA are just a few of the clients who have entrusted their strategies to Moore and her team.
“You can’t talk about advocacy without mentioning the name ‘Karen Moore,’” said Terrie Ard, president of Moore Communications Group and major contributor to the book. “As a pioneer in the area for 24 years, this book is the culmination of a legacy of excellence and success.”
In “Behind the Red Door,” Moore makes the case for advocacy as an essential part of all successful communications campaigns. Organizations that distinguish themselves from the competition cultivate powerful relationships that transform clients and employees into loyalists and champions. Whether the priorities are to increase revenue, engage in new markets, enhance corporate brands, or affect public policy, advocacy can help accomplish those goals.
“Advocacy is no longer just a tactic used in political campaigns – we’ve moved beyond ‘pass a bill; kill a bill,’” Moore said. “Today, it is about solving issues and effecting change – inspiring collaboration to support causes and rally for brands; it’s integrating advocacy tactics with marketing strategies designed to influence decision makers.”
While Moore is nationally known for her success on behalf of clients, she is also a passionate community advocate and leader. She has received the Distinguished Leadership Award from the National Association for Community Leadership and was recently named a Florida Economic Development Champion of the Year. She currently serves on several boards and commissions including The Able Trust, Florida CURED, BIO Florida, the Florida College System Foundation and Florida College System Trustee Commission, Honor Flight, Hancock Bank Market and Florida TaxWatch. Moore and her husband, Richard, were recently honored for their support of Tallahassee Community College (TCC), where she serves as trustee. TCC renamed its Veterans Success Center for the Moores, whose support will help launch TCC’s Moore Veterans Leadership Academy this fall.
Moore took a unique path to her career as a communications expert. Her degree, from the University of Central Florida, is in Russian history. She is an adventurous traveler, having visited 59 countries, and she owns the largest collection of prayer books in the Southeast with more than 600 volumes.
Moore has shared her energy and expertise as a public speaker with more than 250 organizations. She is available now for speaking engagements.
For more information about “Behind the Red Door” or booking Moore to speak on topics such as leadership, entrepreneurship, advocacy, crisis communication, marketing and networking, please visit karenbmoore.com.