Moore, a full-service, integrated communications firm highlighted the importance of leadership and corporate social responsibility with the development of “It Stinks to be Stuck,” a colorful and inspiring book for leaders of all ages. Based in Tallahassee, the award-winning firm developed the book as part of its 25th anniversary rebrand, showcasing a creative and unpredictable voice. On Thursday, August 2, as part of the firm’s plan to continue to expand its corporate social responsibility program, Moore Impact, the firm’s Tallahassee-based employees made a visit to support the potential in at risk kids (SPARK) at Boys Town North Florida. The community service activation included a book reading, vision board activity and fundraising for school supplies. The fundraiser is still active and open to the public.
“At Moore, we believe leadership happens at every age and stage,” said Terrie Ard, President and COO of Moore. “We designed ‘It Stinks to be Stuck’ with leaders of all ages in mind, knowing everyone faces challenges where they might need some help getting unstuck. We are proud of the creativity we develop and execute on behalf of our clients, but especially proud when we can put that momentum to good use in our local communities as part of our Moore Impact corporate social responsibility program.”
The first of Boys Town’s national sites, Boys Town North Florida has been serving children and families since 1983. The nonprofit partners with area agencies and businesses to constantly enhance the quality and variety of care it provides to the community.
“We are so fortunate that our Boys Town children were inspired by ‘Moore SPARK!’,” said Dena Strickland, Development Director at Boys Town North Florida. “Thank you to the entire Moore team for planning this special day of Leadership for our children, while at the same time creating a platform to help meet their back to school needs.”
The book, which features comical cartoons and inspiring rhymes, was designed to help people become unstuck and to never give up. With each flip of the page readers learn that situations can take surprising turns when teamwork, creativity and fresh perspective are applied. As part of the engagement, each child received a copy of “It Stinks to be Stuck.” A similar event took place in Denver in July, where the firm’s Denver office partnered with Girls Inc. of Metro Denver. Another activation is planned in August in South Florida with the firm’s West Palm Beach-based employees.
“The book, and its corresponding impact events, also highlight one of the many reasons why Moore continues to be named on several ‘Best Places to Work’ lists, like Florida Trend’s recent recognition,” continued Ard. “We are proud of not only our work, but also our company culture.”
Since 2010 Moore has had the opportunity to work with more than 50 non-profits in a variety of ways including providing organizations with communications support, feeding the less fortunate, hosting a day full of activities for seniors, sending letters to WWII veterans returning from their Honor Flight event, and more. In that time, the firm’s in-kind work and staff time devoted to the community totals more than $500,000.
For information on the Boys Town North Florida back-to-school supply fundraiser, and how you can offer support, visit https://www.facebook.com/donate/811518915718542/.