The new normal is changing constantly but it’s our job as communications professionals to share the most effective and strategic insights to maintain the best possible outcome. This is learned through experience and education.
Moore has garnered a 92% employee retention rate and a 98% client retention rate. Nearly 1 in 4 of our team members have been with Moore for 10+ years, and many of our client partnerships span decades. One thing that sets us apart is our team’s dedication to continued learning and pride in receiving accreditations such as the Public Relations Society of America’s Accreditation in Public Relations (APR). In fact, with seven APRs, our team has the most APR accreditations in the state, and Founder and CEO Karen Moore was one of the first individuals to sit for and receive the accreditation.
The APR credential certifies a practitioner’s drive, professionalism and principles, while setting an individual apart from their peers, positioning one as a leader and mentor in the competitive public relations field. In honor APR Month, it was only fitting to ask our seven seasoned APRs’ insight on the current pandemic, why they give back to the communities we live and work in and what this accreditation means to each of them: