On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17.1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country.
To launch this initiative, Moore partnered with Feeding America and Second Harvest of the Big Bend to connect meals to the children who need them most. In partnership with Feeding America, the nation's largest hunger-relief organization, Moore donated 10,000 meals that will be made available to children and families in need through the Feeding America network of food banks. Agency owners Karen and Richard Moore expanded the effort, matching Moore’s national donation and applying it locally. Their donation will power a new ‘Summertime Food on the Move’ program, a mobile food truck-style distribution system that will deliver free “Grab and Go” meals. The program, administered by Second Harvest of the Big Bend, aims to distribute 11,000 meals to children in 32304 and surrounding areas.
“No child should ever have to go to bed hungry and during the current climate, it’s more important than ever to ensure the most vulnerable children in our community, as well as in communities throughout our country, have access to free, nutritious meals,” said Karen Moore, CEO and Founder of Moore. “Since founding Moore 28 years ago, our commitment has always been to support and help those in the communities where we live and work.
The team at Moore didn't stop at making more meals available. Moore will donate books and activities to children in the 32304 zip code to provide access to enrichment activities this summer both through Second Harvest of the Big Bend and Florida Department of Agriculture & Consumer Services’ Summer BreakSpot program.
“The Big Bend has the highest level of food insecurity in Florida, almost 100,000 individuals in our community experience hunger on a regular basis - but the need is so much greater amidst the COVID-19 pandemic,” said Monique Ellsworth, CEO of Second Harvest of the Big Bend. “We had to reimagine how to effectively connect children to meals throughout the summer and thanks to community partners like Moore, we are able to lessen the burden of worry for children and families by delivering healthy, nutritious meals to children who may otherwise go hungry.”
The Moore team has challenged the community to take action in any form they can, whether it’s donating time, resources or monetary support. To learn more about Moore’s Corporate Social Responsibility Initiative, Moore Impact, visit themooreagency.com.