Moore Promotes Two Powerhouses to Top Roles

Moore announces return of Vice President Audrey Goff to Tallahassee and elevated role for D’Arcy Toffolo in Denver

Moore, a full-service, integrated communications firm, has welcomed home Vice President of Client Development Audrey Goff, who started with the agency in the firm’s Tallahassee headquarters nearly 10 years ago. Goff was most recently based in the firm’s Denver office, which she helped to establish three years ago. During the transition, D’Arcy Toffolo, Executive Managing Director, was promoted to oversee the Denver office.

“We are so very excited to welcome Audrey Goff back to our Tallahassee office,” said Terrie Ard, President and COO of Moore. “Audrey is perfectly positioned for our new role of Vice President of Client Development. Audrey’s diverse background – with experience in media relations, advertising and digital – will be instrumental to growing our client roster. We are so happy to have her home for this next phase of growth.”

Moore celebrated 25 years of service with a re-brand earlier this year. Formerly known as Moore Communications Group, the agency employs just shy of 50 employees across three time zones. Goff returns after having worked and managed two of the firm’s satellites – West Palm Beach, where she established a South Florida extension of the firm’s headquarters, giving bookend support to major Florida-based clients; and Denver, where she led the firm’s expansion and growth in the southwestern region. Over the years she has worked on top agency clients, such as Max Planck Florida Institute for Neuroscience, the NextFifty Initiative, Ford Motor Company and more. Her promotion and return to the firm’s headquarters highlights Moore’s continued commitment to business and client development. While based in Tallahassee, Goff will continue to oversee responsibilities in the West Palm Beach office.

“I am thrilled to be returning back to our headquarter office,” said Goff. “I am grateful and honored to have traveled the country, positioning Moore as a leader in integrated communications and marketing, but now it is time to come back to where it all began. After seeing firsthand the level of expertise we possess across our offices, I am uniquely positioned to promote our full suite of services. In my new role, I look forward to meeting with prospective clients to hear their challenges and propose solutions to take them to the next level.”

Toffolo, who joined the agency earlier this year, was promoted to oversee the Denver office. The Denver arm of the firm largely houses the agency’s digital talent, who are experts in advertising, content, email, SEO, social media, and more. With two decades of experience building brands and managing teams, Toffolo’s leadership has contributed to key meetings with top Denver-based executives and new business wins. Prior to joining Moore, Toffolo worked for The Denver Post, and prior to that, her smart strategy informed Fortune 500 companies such as Best Buy, Claire’s Boutique and Diesel USA.

“It has been another incredible year of growth and development for our team,” continued Ard. “We continue to cultivate our team from within, which is evident in our industry high retention rate of 92% over the past 10 years, recognition as one of the Inc. 5000 Fastest Growing Companies in the U.S. six times since 2011 and a Best Company to Work for by Florida Trend for 9 years in a row.”

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