Moore Names New Director for the Agency’s Advocacy Practice

Liz Shawen Underwood is named the managing director of the agency’s advocacy practice.


Shawen Underwood started with the agency in the firm’s Tallahassee headquarters more than a decade ago, where she has since led advocacy, branding, media and public affairs campaigns at the state and federal levels on behalf of business, health care and a range of other industries.

“We are excited to announce Liz Shawen Underwood as the lead of our advocacy practice,” said Terrie Ard, President and COO of Moore. “Liz’s passion for the clients and causes she serves is evident in the successes she achieves. Her experience will continue to benefit our current clients and help us engage new clients who want to secure wins on behalf of their causes and issues.”

Over the years, Shawen Underwood has worked with a range of clients in multiple states, such as the Florida Dental Association, state chapters of the Epilepsy Foundation, Florida Internet & Television, and numerous healthcare and business coalitions. Her experience includes building and mobilizing coalitions, providing issues management and crisis counsel, and orchestrating media and public affairs campaigns. Through her relationships with clients, she has had the opportunity to speak at national advocacy summits for the Epilepsy Foundation of America and the National Premature Infant Health Coalition.

“I am thrilled for this opportunity,” said Shawen Underwood. “Working on issues that are going to make a difference is what drives me, and I look forward to continuing to work with our advocacy team and clients to help drive success.”

A native of Chattanooga, Tennessee, Liz has a bachelor’s degree in communications from Florida State University and a master’s degree in Strategic Public Relations from George Washington University’s School of Political Management. She also serves as the Chair of the Board of Directors for the Epilepsy Association of the Big Bend.