D’Arcy Toffolo, a digital marketing expert who has driven success for Fortune 500 companies and brands, is the new digital lead for Moore, one of the fastest growing creative agencies and companies in the U.S.
As executive managing director for digital, Toffolo empowers clients to build powerful connections with customers at every stage of the consumer journey. She brings two decades of experience to Moore, an Inc. 5000 Fastest Growing Company for five consecutive years and a member of the prestigious Inc. 5000 Honor Roll.
Moore, with headquarters in Tallahassee and locations in West Palm Beach, Denver and New Orleans, is ranked among the top advertisers in the world by Google Certified Marketing Partner. The agency has grown digital revenue by 300 percent over the past two years.
“D’Arcy brings significant expertise as the leader of our digital practice,” Moore COO and President Terrie Ard says. “She has worked on behalf of some of the world’s largest and best-known brands. Her creativity and insights will benefit existing clients and help us win new clients who want to grow their business through data and the digital experience.”
Toffolo’s experience includes digital and social media marketing, advertising, business development and data analysis. Her hiring underscores Moore’s commitment to recruiting the best talent and creating strategies that help clients surpass their goals.
Toffolo’s diverse background, spanning retail, fashion and consumer packaged goods, gives her wide-ranging perspective on how to best connect with consumers. Fortune 500 companies Best Buy and Claire’s Boutiques have relied on her expertise. For Best Buy, she helped to develop an “Off to College” initiative that delivered the latest tech to first-year college students.
“I thrive in fast-paced, collaborative environments where I can partner with clients to uncover their key challenges and identify potential solutions to achieve their goals. I’m excited to be part of the Moore team, and I look forward to building upon the agency’s 25-year reputation of excellent creative work on behalf of clients.”
“I look at campaigns from an ideas-first perspective, leading with consumer insights and then building on that with a big, powerful idea,” Toffolo says. “We are using data and insights to reach the consumer at the right time and place.”
Early in her career, Toffolo honed her digital marketing skills at Publicis Groupe’s DigitasLBi in Chicago and later at TBWA’s The Integer Group in Lakewood, Colorado. She is a member of the Board of Directors of Ad Club Colorado, which represents Colorado’s top advertising professionals. Before joining Moore, Toffolo was the Director of Advertising at The Denver Post, where she led a team responsible for monetizing content and creating custom advertising solutions for clients including American Furniture Warehouse and Natural Grocers.
A native of the Chicago area, Toffolo has degrees in economics and studio art from Boston College. She, her husband and two children have lived in Denver for five years. She is an avid swimmer and triathlete, having competed in nearly 100 triathlons including eight Ironman triathlons.