Today, we launch a new brand identity and a new name – Moore, one-word that communicates boldness forged in a quarter-century tradition of excellence. After 25 years of award-winning work on behalf of clients, the time was right for us to evolve our brand. Moore has grown exponentially, particularly in the past five years, adding talent in branding, advertising, digital marketing, public relations, media relations, advocacy and crisis communications.
As we unveil our brand, I want to share with you some of the reasons for our evolution. An evolution that carries insights for businesses and organizations across industries. We are all operating in the Age of the Customer. With the immediacy of the digital experience, consumers have more power than ever before. Your competitive advantage lies in your knowledge about, and engagement with, your customers where they are living, looking and buying online and offline.
We know we must all work harder to make an impression, maintain a genuine connection with customers and honor our promises. This is how Moore stands out. We pooled the collective talents of our team and the latest research to develop our brand. Here’s how we’re telling our own story and how we deliver results for our clients:
Our research was conclusive: in this world of complexity, consumers crave simplicity. The top-five brands that make life simpler as ranked by Harvard Business Review have one name: Amazon, Google, Publix, Netflix and Chipotle. Our new logo, consisting of the Moore “M” and the color magenta , one of the primary colors used in printing, reflects our belief in the power of simplicity. Our brand is concise and uncluttered.
Your brand story only matters if audiences see it and respond to it. We make sure that happens through The Moore Method, which focuses on Immersion, Cultivation and Activation. This is what we do for ourselves and clients: