Moore’s Ashlee Weber Wins AdPro of the Year

Ashlee Weber, Senior Brand Director has won the inaugural AdPro of the Year award at the 2019 American Advertising Federation of Tallahassee (AAFT) ceremony held on February 16, 2019. Moore also won Best Large Agency of the Year, 2 Gold American Advertising Awards (ADDY awards) and 11 Silver ADDY awards.

“I am honored to receive this prestigious award from my peers in the industry,” said Weber. “It’s a reflection of the passion I have for my craft and the commitment I make to my clients to put their best brand forward. My passion for branding stems from my background as a creative writer, because this role is about storytelling. It’s telling your brand’s story in a way that is creative, relatable and memorable.”

For nearly six years, Weber has combined creativity and strategy to serve on some of Moore’s largest accounts including CareerSource Florida, Environmental Conservation Solutions, Florida Department of Agriculture and Strong Start to Finish. Her award-winning collateral and branding genius have contributed to the success of major projects including Tallahassee Community College’s “TCC. We Rise.” fundraising campaign, which exceeded its $10-million goal, the branding of Tallahassee’s Table 23 which previously earned two Gold ADDY awards for brand work, and the launch of research foundation “Maura’s Voice.”

“On behalf of our robust brand team, we are honored to receive such esteemed recognitions at this year’s ADDY awards,” said Terrie Ard, President and COO of Moore. “Ashlee has a gift for bringing brands to life in the most imaginative ways. Her clarity and innovation lead our team to produce impactful work, on and offline, for our clients.”

Weber’s original and creative branding efforts set high standards among advertising professionals. Her work, as well as all of Moore’s Gold and Silver ADDY Awards for work spanning branding, collateral, video production and campaign development, will advance to the AAF District competition.

“Ashlee’s dedication to the American Advertising Federation of Tallahassee, both as a previous committee member and award recipient have been tremendous throughout the years,” said Samantha Strickland, President of AAFT. “Her dedication to her craft and innate creativity are why her peers voted her as the 2019 AdPro of the Year.”

The American Advertising Federation of Tallahassee is a local chapter of the American Advertising Federation, the national organization that represents over 50,000 advertising professionals from every aspect of the industry. Since 1968, AAFT has represented Tallahassee’s advertising professionals, provided professional development, encouragement and support for advertising education and professional development.