Businesses Adapting to New "Normal” Amid COVID-19

Each day brings new information and economic challenges to the forefront – but the truth is, this is about humanity. It’s about you. It’s about me. It’s about all of us.

Photo of Terrie Ard

Terrie Ard

Chief Operating Officer and President

As we scramble to make sense of and respond to COVID-19, businesses will be tested in ways they never before imagined, and we are tasked with finding a new “normal” in the way we live and work. Change is hard and it’s even harder to manage when you’re navigating uncharted territories like a pandemic.

Social entrepreneur Bill Drayton said, “Every successful organization has to make the transition from a world defined primarily by repetition to one primarily defined by change. This is the biggest transformation in the structure of how humans work together since the Agricultural Revolution.”

Over the past week, we have already begun to see businesses of all sizes creating a plan shifting their strategies to take change head-on. They are not only transforming how they are doing business, but also showing the very best of human nature through truly exceptional work to ensure everyone has the opportunity to feel secure amidst the uncertainty.


As many businesses like restaurants and gyms are forced to close their doors, Facebook is lending a helping hand. Earlier this week they announced a $100 million grant program to help small businesses weather the storm. In a blog post announcing the program, Facebook shared that funding will be available for up to 30,000 eligible businesses in more than 30 countries.

Facebook is also paving the way for other businesses in their approach to paying hourly staff. In a statement to TechCrunch, they shared that they will continue to pay contingent workers that are unable to work due to reduced staffing requirements caused by COVID-19.


With anxiety and stress running high due to the overwhelming amount of information being consumed, Headspace, an online healthcare company, specializing in meditation, will be providing free plan subscriptions to healthcare professionals in public health settings. They will also be unlocking their free, specifically curated “Weathering the Storm” collection of meditation for consumers.


In an email to customers earlier this week, Salesforce announced that Tableau, an interactive data visualization software they acquired last year, has developed a free data resource hub to help businesses see and better understand data on COVID-19 in near real-time. The data provided is being compiled by John Hopkins University as well as from the World Health Organization and Centers for Disease Control and Prevention.


In addition to providing services that allow individuals to properly practice social distancing at work and at home, Zoom, a remote conferencing services company, is lending a hand to schools. CEO Eric Yuan announced last week that he is giving K – 12 schools affected by COVID-19 his videoconferencing tools for free. Students or teachers in Japan, Italy and the United States, will have the opportunity to open a free, basic account by using their school email addresses.


LVMH, a brand known for specializing in French luxury goods, announced it will be using its production facilities that make fragrances and cosmetics for Dior, Givenchy and Guerlain to now produce hand sanitizer. In a report from the Financial Times, the organization will be donating more than 26,000 pounds of hand sanitizer to 39 public hospitals in Paris.

From grant programs and hourly pay to mental health, data and video conferencing – even the production of hand sanitizer – businesses at home and abroad are navigating this crisis and learning how to adapt and reimagine. But you’ll see they all have one thing in common, and that’s people.

At Moore, we are passionate about people. And we’re also passionate about change. There are ten mantras that we live by – one of which is:

Be comfortable outside the comfort zone.

Moving past “we’ve always done it this way” requires inspiration, research – and a willingness to explore uncharted territory.

What we do know is that tomorrow will be different than today. Collaboration and creative thinking are necessary to weather times of great challenge. And as we move forward in unchartered territory, we charge on together.