It is estimated that there are 2.8 billion Internet users – and, nearly half of those users have active social media accounts.
Facebook has an estimated 1.4 billion users with an average of 4.5 billion likes per day.
Twitter has an estimated 284 million users with an average of 500 million tweets per day.
Instagram has an estimated 300 million users with an average of 70 million photos and videos shared per day.
These platforms are part of a community, a community that serves as brand awareness facilitators, encouraging users to participate in trending topics like the 2015 FIFA Women’s World Cup final. According to Nielsen, the final drew a record 25.4 million viewers to Fox – with viewership up 89% from final in 2011, which also featured the U.S. and Japan. That makes it the most-watched soccer game in U.S. history, and I believe that these social platforms served as a catalyst that increased overall viewership.
After the U.S semifinal victory over Germany, the finals quickly became a topic of conversation as fans took to social media (Facebook, Twitter, Instagram and Snapchat) using a multitude of hashtags: #USWNT, #SheBelieves, #WorldCup. The hashtag, #USWNT, was one of the more common methods of communicating, for example, Twitter reported:
7,783 unique tweets per hour
23.42 million potential views per hour
22,209 retweets per hour
The statistics prove that the social web was full of conversation on the finals, and I believe that had a direct impact in making last Sunday’s game the most-watched soccer game in U.S. history. The conversations on the social web created anticipation and excitement that users wanted to be apart of – and sparked interest and awareness in others. With the U.S. Women’s team competing for their #thirdstar, nobody wanted to be left out.