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News

Terrie Ard, President and Chief Operating Officer of Moore, was recently named the 2019 winner of American Advertising Federation Tallahassee’s Silver Medal Award. The prestigious honor recognizes individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

“Terrie’s knowledge of the industry, strategic vision and diverse skill set leave no doubt that she is a gifted communications professional,” her winning nomination reads. Her “background in traditional public relations combined with her knowledge of the advertising industry and expertise in developing strategic campaigns combine beautifully and allow her to continue to push boundaries for clients as they work to penetrate the marketplace.”

Terrie oversees a team of more than 50 marketing and communications experts and provides high-level strategy and counsel to ensure maximum client satisfaction, customer service, brand awareness and market share. In the 20 years she has been with the firm, she has been a leader for hundreds of integrated campaigns spanning all disciplines including traditional and digital advertising, branding and public and media relations with clients such as CareerSource Florida, PhRMA and Ford Motor Company.

Terrie follows in the footsteps of Moore founder Karen Moore, who won the Silver Medal Award in 1998.

“I like to say that Richard and I are the heart of this company, and Terrie is the soul,” Karen said. “Terrie’s the one that makes Moore, Moore. She’s the one that constantly reflects the culture that we have and monitors and insists on the excellence of service.”

Moore’s culture infuses the perpetual goal of individual and corporate professional growth with genuine camaraderie. The firm has been recognized by Florida Trend as a Best Place to Work for 10 consecutive years running, has landed on Inc. Magazine’s Best Place to Work list for two consecutive years, and has earned an Inc. 5000’s Fastest Growing Companies accolade six times, landing the firm in the prestigious Inc. 5000 Hall of Fame.

“Our community is fortunate to have tremendous talent in the advertising arena… but this is the year that we recognize Terrie Ard,” Karen said. “She has done an outstanding job of making contributions to not only company but to the industry, locally and nationally. She deserves to be recognized with the Silver Medal Award.”