Here are the 5 key insights for you to ponder as you leverage paid and organic content:
Define your goals. Do you want more leads or brand awareness? Before launching any campaign or initiative, establish clear and actionable goals and objectives.
Write like a human, really. This may sound silly, but too often brands write from a business perspective. To get those clicks and likes up – try writing like you’re at happy hour and not in the board room.
Creativity is key. When it comes to paid advertising, think of your ads as a first date. Impress your target audience and you may just get a second date. Don’t be afraid to show some personality. Never lose focus of quality content.
Consider intent-based targeting. Complement your organic content with paid to get target audiences through the funnel, or what we like to call Living Looking Buying at Moore.
Monitor and optimize. Lean on tools, creative heat maps and Sophisticated Invalid Traffic to ensure your ads are performing how you want them to from valid traffic. Build in enough time to run through tests with isolated variables.
If you’re interested in learning how you can incorporate the unlikely power couple of organic and paid social media into your business, we’d love to get in touch. We can help you move fast and build things.