It’s a new year and an opportunity to reach your audience in bigger and bolder ways than ever before. We predict the intersection of Artificial Intelligence (AI) and Human Intelligence is where we will see the best results in the marketing space in 2019.
AI is predicted to grow from 2% adoption in 2018 to 25% in 2020. Each day, more and more households are utilizing Amazon’s Alexa, Google’s Home or Apple’s Siri to accomplish their daily tasks. And marketers are leaning on smart bot technology to supplement the increase of inquisitive dialogue online, serving web experiences to visitors based on online behavior, and emails are becoming more personal by the day based on engagement and on and offline transactions.
While AI makes reaching audiences with more precision and more context easier, how you communicate to your audience needs to be very human. How would they ask that question? What is their mindset following that initial transaction? What is the most important value of your product for this customer? How you write the copy, curate the images and design the experience—you must remember you are still talking to people who value human connection in this increasingly tech first, human second world.
Whether you’re looking to generate more sales, change behavior, or influence policy we’ve outlined top marketing trends to consider in your strategy and execution in 2019.