Under policies at the time, the way a chemotherapy drug was administered determined how insurance companies would pay for the treatment. If a patient’s doctor deemed oral chemotherapy options more effective and targeted, they were forced to pay out-of-pocket costs that were astronomically higher than the price of intravenous treatments.
With national and statewide health organizations wanting to update this policy, Moore formed a powerful Florida coalition with a united brand and consistent voice to drive media relations and conversations with elected officials.
Moore rallied more than 20 partner organizations to serve as the Alliance for Access to Cancer Care, all with the goal of increasing access to life-saving orally administered cancer treatments for Florida's cancer patients.
Moore trained these patient advocates to effectively share their compelling stories in legislative hearings and media interviews in markets throughout the state.