Our strong digital and social presence, with engaging content and a powerful call to action, was paired with support from trusted community and online influencers. As a result, Moore was able to successfully launch the Abróchate Por Amor campaign in 2015 in the five key Hispanic markets across the country: Miami, Los Angles, New York, Houston, and Dallas.
Abróchate Por Amor has been endorsed by and partnered with municipalities and first responders across the country including: Miami-Dade County, City of Doral, LA County, Dallas/Ft. Worth Metro, Houston and Orange County.
The campaign was so successful, it is a staple strategy in Ford’s Hispanic communication’s strategy and is incorporated into Ford’s Driving Skills for Life (DSFL) program.