Moore teamed up with the Florida Dental Association to debunk the fear of going to the dentist in a fun and approachable way.
Advertising: Facebook and Programmatic Display
Public Relations Strategy
Moore ran three consumer-focused digital advertising campaigns with the goal of driving people to search for a dentist and raise brand awareness for the Florida Dental Association. The campaign ran during Halloween season. With that in mind, along with audience insights it led to a spooky ad series that showcases meme-like images to show people that they have nothing to fear when going to the dentist.
Nearly 3,500 people searched for a dentist near them directly from this ad campaign— that’s a 40% conversion rate. Additional campaign results include over 1.7 million impressions and 7,000 visits to the find a dentist landing page.