Work

Work

This past year, the Florida Department of Agriculture and Consumer Services planned to hold its 5th annual student cook-off competition. Moore was challenged to re-brand the event to draw more participation among students 7 to 13 years old. Enter “Lunchroom Wars,” brought to life through original photography; a landing page; an advertising campaign across programmatic, display and paid social; influencer marketing; and media placements.

Results included 5 million+ impressions, 278 entries (a 270% increase), 23,275 web visits and over 233,000 final video impressions.