Florida Department of Agriculture and Consumer Services
Cooking up some friendly competition with seriously talented kids.
This past year, the Florida Department of Agriculture and Consumer Services planned to hold its 5th annual student cook-off competition. Moore was challenged to re-brand the event to draw more participation among students 7 to 13 years old. Enter “Lunchroom Wars,” brought to life through original photography; a landing page; an advertising campaign across programmatic, display and paid social; influencer marketing; and media placements.