The Why

In 2019, Moore teamed up with the Florida Department of Agriculture and Consumer Services to increase awareness and improve perceptions related to school meal programs. Together, we set out to combat existing stigmas attached to school meals with a goal of increasing participation in school meal programs throughout the Sunshine State.

Services

  • Branding
  • Campaign Development
  • Content Marketing
  • Digital Marketing
  • Graphic Design
  • Media Planning & Buying
  • Digital
  • Multicultural Communications
  • Video Production

The How

To attain this goal, we structured a campaign in which original photography, videography and animation were featured in thumb-stopping advertising creative on Snapchat, Facebook, Programmatic Display and Display Video.

The Results

Through a timely back to school campaign targeting English and Spanish speaking students and parents, we were able to see 25.8 million impressions (3X of goal and a 77.8% increase from 2018), 1.1 million video views, and 216,749 clicks to the website (an increase of 87.5% from 2018).