For more than six years, Moore has been the proud partner of the Florida Prepaid College Board for public relations, strategic partnerships, events, influencers and event engagement. Together, we have achieved earned media success representing thousands of plan sales, millions in advertising value and billions of impressions.
When the pandemic hit Florida in 2020, Florida Prepaid was on the heels of announcing a $1.3 billion plan price reduction, impacting 224,000 customers and resulting in more than 200 media hits. COVID-19’s impact on the economy and the livelihoods of Floridians triggered Florida Prepaid to identify a solution to ease the immediate financial burden for families wanting to invest in their children’s futures. Moore led the public relations strategy for extending Open Enrollment by four weeks and deferring all plan payments for current customers until July to ensure the announcement effectively reached customers and the general public statewide. This was all in an effort to give families the flexibility they needed during that time to make a college savings decision.