raising brand awareness
Several initiatives were especially helpful in raising brand awareness and cultivating meaningful engagement. In collaboration with MPFI, Moore developed a Case Statement and video that clearly outlined the need for support for the research being done at the institute. Key messages were also developed so they could be brought forward in every interaction with MPFI’s target audiences—including donors, influencers and the community at large.
Through further brand research and development, Moore worked with MPFI to launch the Brain Trust brand, which included the development of a logo, key messaging and collateral materials to recruit the distinct group of supporters who understand the complexities of brain disease and the urgent need to give.
Finally, as an overarching strategy Moore launched a media relations effort to connect with the South Florida community and bring attention to MPFI’s outstanding neuroscience leadership, programs, and events.