The Why

Starting in 2015, a need arose in Louisiana to form a coalition that would monitor issues related to patient access to (and affordability of) prescription medications. Conversations about this important issue were disparate and loose across constituent groups including third-party patients, physicians and business organizations.

Patient Access for LA was born.

Services

  • Advertising
  • Advocacy
  • Branding
  • Digital
  • Graphic Design
  • Public Relations
  • Media Relations
  • Website Design

The How

While the coalition was formed in 2015, Moore activated the coalition during the 2018 legislative session. It was time for proactive legislation that would ensure the billions in negotiated discounts and rebates that biopharmaceutical companies pay to pharmacy benefit managers are passed on to patients in out-of-pocket costs at the pharmacy counter.

The legislation in Louisiana was first-of-its-kind nationally and required a significant amount of groundwork and education to ensure the complex issue and its impact was understood by all stakeholders. Moore worked with each stakeholder group to make sure the urgency to activate was recognized in a legislative environment that also included policy proposals for prescription drug importation and other prescription drug pricing battles.

The Results

Unanimous passage of the legislation into law

14 third-party patient and provider groups engaged

14 earned media placements

3.4 million+ impressions on social media

30 advocates recruited to attend and testify at 6 committee meetings

Thank You campaign resulted in 4.8 million impressions in key legislators districts

1,204,040 A18+ gross impressions (GIMPs) delivered via a radio Thank You campaign

9,484 total page views during the Thank You campaign with 5.2k visits to the Thank You landing page from the digital display campaign

1,057,376 verified newspaper circulation for the Thank You newspaper ads featuring champion policymakers

From the Campaign