# Moore, Inc. > Maximize What's Next --- ## Pages - [Subscribe](https://mooreagencydev.wpengine.com/subscribe/) - [Timeline](https://mooreagencydev.wpengine.com/about/timeline/) - [Moore AI](https://mooreagencydev.wpengine.com/moore-ai/) - [Leadership](https://mooreagencydev.wpengine.com/team/): Experienced and innovative. Competitive but compassionate. Disciplined yet fun. The Moore team takes on your mission as our own and... - [Public Affairs](https://mooreagencydev.wpengine.com/public-affairs/) - [Home](https://mooreagencydev.wpengine.com/) - [Work](https://mooreagencydev.wpengine.com/work/) - [Expertise](https://mooreagencydev.wpengine.com/expertise/) - [About](https://mooreagencydev.wpengine.com/about/) - [Signals](https://mooreagencydev.wpengine.com/signals/) - [Careers](https://mooreagencydev.wpengine.com/careers/) - [Contact](https://mooreagencydev.wpengine.com/contact/) - [Privacy Policy](https://mooreagencydev.wpengine.com/privacy/): Welcome to our site (“Site”). Moore knows our clients and visitors like you value your privacy, and we have created... --- ## Posts - [The Human Edge: Why Durable Skills Will Define the Future of Work](https://mooreagencydev.wpengine.com/the-human-edge-why-durable-skills-will-define-the-future-of-work/): As the lead of Moore’s workforce development practice area, I’ve seen how quickly employers, educators, and policymakers are being asked to adapt.... - [Why the Most Trusted Brands in 2026 Won't Be the Most Polished](https://mooreagencydev.wpengine.com/why-the-most-trusted-brands-in-2026-wont-be-the-most-polished/): We’re in an era where AI can generate polished content at scale: seamless visuals, mistake-free copy, optimized everything. That means... - [Grammys From the Front Row ](https://mooreagencydev.wpengine.com/grammys-from-the-front-row/): The annual Grammy Awards have rightfully earned their reputation as music’s biggest night. From legendary performances to powerful presentations, the... - [Moore Named Agency of the Year at Ragan Communications’ Inaugural Zenith Awards](https://mooreagencydev.wpengine.com/moore-named-agency-of-the-year-at-ragan-communications-inaugural-zenith-awards/): As a future-forward integrated communications agency, we have been recognized as an Agency of the Year at Ragan Communications’ inaugural... - [Momentum: Setting the Tone for 2026](https://mooreagencydev.wpengine.com/momentum-setting-the-tone-for-2026/): The start of a new year isn't just about resolutions. It's about momentum. At Moore, we're entering 2026 with three... - [Selective Consumption: Winning in the Age of Attention Scarcity](https://mooreagencydev.wpengine.com/selective-consumption-winning-the-age-of-attention-scarcity/): You wake up. The phone is buzzing. Five new emails, three social notifications, a calendar reminder, a text from a... - [Build Your 2026 Marketing Plan Around These 7 Game-Changing Trends](https://mooreagencydev.wpengine.com/build-your-marketing-plan-around-these-7-game-changing-trends/): Organizations with comprehensive plans that include marketing strategy are significantly more likely to report success. - [Moore’s 2026 M.Cast™ Trends Report Reveals Seven Actionable Trends](https://mooreagencydev.wpengine.com/moores-2026-m-cast-trends-report-reveals-seven-actionable-trends/): While most organizations react to change after it happens, some see it coming. The Moore Agency just gave business leaders... - [Moore Celebrates Multiple Wins at PRGN 2025 Best Practice Awards](https://mooreagencydev.wpengine.com/moore-celebrates-multiple-wins-at-prgn-2025-best-practice-awards/): Moore is proud to announce multiple wins at the Public Relations Global Network (PRGN) 2025 Best Practice Awards, held October... - [Moore Partners Terrie Ard and Audrey Goff Recognized at Ragan’s Top Women in Marketing Awards](https://mooreagencydev.wpengine.com/moore-partners-terrie-ard-and-audrey-goff-recognized-at-ragans-top-women-in-marketing-awards/): Terrie Ard, Partner, President, and COO, and Audrey Goff, Partner and Vice President of Client Services, have been selected as... - [Our Brand Story: The Evolution of an Agency](https://mooreagencydev.wpengine.com/our-brand-story-the-evolution-of-an-agency/): Evolving a brand isn't a task—it's a turning point. - [Unlocking the Power of the U.S. Hispanic Market](https://mooreagencydev.wpengine.com/unlocking-the-power-of-the-u-s-hispanic-market/): To make a real difference, it’s essential to meet audiences where they are, connecting in ways that truly resonate and... - [Courtney Cox Named Partner at Moore](https://mooreagencydev.wpengine.com/courtney-cox-named-partner-moore/): Moore, a nationally ranked integrated communications agency, is proud to announce the promotion of Courtney Cox to Managing Director and Partner. - [Moore Wins Three Silver Telly Awards for Outstanding Creative](https://mooreagencydev.wpengine.com/moore-wins-three-silver-telly-awards-for-outstanding-creative/): Moore, a nationally ranked, fully integrated communications agency, has been honored with three Silver Telly Awards recognizing excellence in video... - [Back to School: Preparing Tomorrow’s Workforce for an AI-Driven Future](https://mooreagencydev.wpengine.com/back-to-school-preparing-tomorrows-workforce-for-an-ai-driven-future/): As students return to classrooms, C-suite leaders must recognize a fundamental shift: We're educating the first generation that will work... - [The Leadership Blind Spot: Why CEOs Overlook Crisis Planning—and What to Do About It](https://mooreagencydev.wpengine.com/the-leadership-blind-spot-why-ceos-overlook-crisis-planning-and-what-to-do-about-it/): In a hyper-connected environment where trust is fragile and reputations can erode in minutes, crisis readiness is no longer optional—it’s... - [Moore Named to Inc.’s 2025 Best Workplaces List](https://mooreagencydev.wpengine.com/moore-named-inc-2025-best-workplaces-list/): Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture - [The Future of Workforce & Business Strategy: What C-Suite Leaders Must Know](https://mooreagencydev.wpengine.com/the-future-of-workforce-business-strategy-what-c-suite-leaders-must-know/): As technology reshapes industries, education, and workforce development, economic strategies are undergoing a fundamental shift. Companies are facing talent shortages,... - [Karen Moore Receives Inaugural Leadership Award](https://mooreagencydev.wpengine.com/karen-moore-receives-inaugural-leadership-award/): Tallahassee, FL – - Moore is pleased to announce Karen Moore, Founder & CEO of Moore, will be honored by The... - [The Emotional ROI: Authentic Connection is Your Secret Weapon](https://mooreagencydev.wpengine.com/emotional-roi-authentic-connection-secret-weapon/): The moment still stands vivid in my memory—presenting a campaign concept to a roomful of executives and watching one particular... - [Moore Rises in O’Dwyer’s Rankings](https://mooreagencydev.wpengine.com/moore-rises-in-odwyers-rankings/): Tallahassee, FL – - Moore is pleased to announce its rise in the latest O'Dwyer's rankings, further cementing its status as... - [Moore is approaching AI with thoughtful intention](https://mooreagencydev.wpengine.com/moore-is-approaching-ai-with-thoughtful-intention/): Discover Moore's thoughtful approach to AI integration, emphasizing human expertise and ethical implementation. - [Moore Announces Promotion of Nic Breeding to Executive Managing Director ](https://mooreagencydev.wpengine.com/moore-announces-promotion-of-nic-breeding-to-executive-managing-director/): Tallahassee, FL – - Moore is proud to announce the promotion of Nic Breeding to Executive Managing Director. - [Moore Announces Promotion of Liz Underwood to Associate Vice President](https://mooreagencydev.wpengine.com/moore-announces-promotion-of-liz-underwood-to-associate-vice-president/): Tallahassee, FL – April 10, 2025 – Moore, a globally top-ranked marketing and communications agency, is pleased to announce the promotion... - [Partner with Moore, your experts on the “Gateway to the Americas”](https://mooreagencydev.wpengine.com/partner-with-moore-your-experts-on-the-gateway-to-the-americas/): In today's global economy, strategic market entry can make the difference between international success and missed opportunity. For businesses looking... - [Emily Read Named Partner at Moore](https://mooreagencydev.wpengine.com/emily-read-named-partner-at-moore/): Tallahassee, FL – - Moore, a globally top-ranked marketing and communications agency, is proud to announce that Emily Read, APR has... - [Steps and Strategies for Influencer Marketing](https://mooreagencydev.wpengine.com/steps-and-strategies-for-influencer-marketing/): Today, we delve into the trend: Long-term partnerships are the future of influencer marketing. - [Moore’s Proven Approach to Public Affairs Success](https://mooreagencydev.wpengine.com/moores-proven-approach-to-public-affairs-success/): We know the importance of being targeted, fast, and flexible to be successful at the Capitol. The advances in digital... - [Courtney Cox Recognized as a 40 Under 40 Honoree](https://mooreagencydev.wpengine.com/courtney-cox-recognized-as-a-40-under-40-honoree/): Tallahassee, FL – - Moore is proud to announce that Courtney Cox, a public affairs team leader and a longtime volunteer... - [The New Frontier in Customer Care](https://mooreagencydev.wpengine.com/the-new-frontier-in-customer-care/): Emotion and artificial intelligence sound like an unusual pair, but both can build brand loyalty. - [Skills-based Hiring: The Future of Florida’s Workforce](https://mooreagencydev.wpengine.com/skills-based-hiring-the-future-of-floridas-workforce/): As of February 1, 2025, the Florida Chamber Scorecard indicates there are 387,079 open jobs in Florida, with 377,000 people... - [Facing the Music: CEO of the Recording Academy with a Bold PR Response at the Grammys](https://mooreagencydev.wpengine.com/facing-the-music-ceo-of-the-recording-academy-with-a-bold-pr-response-at-the-grammys/): Audiences today expect transparency and authenticity from brands, organizations and public figures. The recent events involving The Weeknd and the... - [Three Key AI Learnings for Your Organization](https://mooreagencydev.wpengine.com/3-key-ai-learnings-your-organization/): Moore’s recently released M. Cast™ Trends Report highlights the outsized, evolving role of AI. The report highlights seven pivotal trends... - [Use Futurist Thinking to Drive Success in Age of Convergence](https://mooreagencydev.wpengine.com/use-futurist-thinking-drive-success-age-convergence/): In November, Moore launched the 2025 M. Cast™ Trends Report, offering a detailed analysis of seven key trends expected to... - [The Moore Agency Introduces 2025 M.Cast™ Trends Report](https://mooreagencydev.wpengine.com/moore-agency-introduces-2025-m-cast-trends-report/): The Moore Agency Introduces 2025 M. Cast™ Trends Report - [Why Marketing and Communications Matter More Than Ever in 2025](https://mooreagencydev.wpengine.com/marketing-communications-matter-more-than-ever/): Maintaining investments in communications and marketing efforts is crucial for building trust, engaging stakeholders and staying competitive - [Corporate Social Responsibility Programs Drive Impactful Business Outcomes](https://mooreagencydev.wpengine.com/lift-your-employees-volunteer/): Get the data about why brands should invest in this billion-dollar growing industry - [The Moore Agency Joins Public Relations Global Network and Wins Two International Awards](https://mooreagencydev.wpengine.com/the-moore-agency-joins-public-relations-global-network-and-wins-two-international-awards/): Moore Makes Inc. ’s Annual List of Best Workplaces for 2024 - [The Moore Agency Earns Multiple Prestigious PRNEWS Platinum Awards, Celebrates Leadership and Campaign Excellence](https://mooreagencydev.wpengine.com/the-moore-agency-earns-multiple-prestigious-prnews-platinum-awards-celebrates-leadership-and-campaign-excellence/): Moore, a top ranked marketing and communications agency, is proud to announce CEO & Founder Karen Moore’s recognition as Person... - [Engaging Hispanic Consumers: A Strategic Approach](https://mooreagencydev.wpengine.com/engaging-hispanic-consumers-a-strategic-approach/): Authentic connection requires more than translating marketing materials into Spanish. - [This Election Cycle, Use These Strategies in the Workplace](https://mooreagencydev.wpengine.com/this-election-cycle-use-these-strategies-in-the-workplace/): Get the data about why brands should invest in this billion-dollar growing industry - [Moore Makes Inc.’s Annual List of Best Workplaces for 2024](https://mooreagencydev.wpengine.com/moore-makes-incs-best-workplaces-for-2024/): Moore Makes Inc. ’s Annual List of Best Workplaces for 2024 - [The Moore Agency Named to Top 100 Best Companies List](https://mooreagencydev.wpengine.com/the-moore-agency-top-100-best-companies-list/): The Moore Agency Named to Top 100 Best Companies List - [Influencer Marketing: When a Tried-and-True Strategy Adapts to the Modern World](https://mooreagencydev.wpengine.com/influencer-marketing-when-a-tried-and-true-strategy-adapts-to-the-modern-world/): Get the data about why brands should invest in this billion-dollar growing industry - [Turn Data Into Dollars with Marketing Automation](https://mooreagencydev.wpengine.com/turn-data-into-dollars-with-marketing-automation/): Use marketing automation to deliver personalized content to users at scale, nurturing leads through the sales funnel with minimal manual... - [Moore’s Jordan Jacobs Named Among 2024 PRNEWS Top Women](https://mooreagencydev.wpengine.com/moores-jordan-jacobs-named-among-2024-prnews-top-women/): TALLAHASSEE, FL (May 9, 2024) — Moore is proud to announce that Partner and Senior Vice President Jordan Jacobs has... - [5 Tips to Ace Your Next Media Interview](https://mooreagencydev.wpengine.com/5-tips-to-ace-your-next-media-interview/): Through media training, leaders learn how to not only handle tough questions and navigate sensitive issues but also communicate their... - [For Third Consecutive Year, Moore Ranks Among Nation’s Top 50 PR Firms](https://mooreagencydev.wpengine.com/for-third-consecutive-year-moore-ranks-among-nations-top-50-pr-firms/): Other national rankings include No. 5 in Public Affairs, No. 6 in Education - [Lessons for Every CEO: Taylor’s Version](https://mooreagencydev.wpengine.com/lessons-for-every-ceo-taylors-version/): "Timing is everything” is a sentiment especially true in business: Being in the right place at the right time can... - [The Creative Touch: Human vs. AI](https://mooreagencydev.wpengine.com/the-creative-touch-human-vs-ai/): From custom illustrations and expressive typography to environment-forward thinking, some brands are choosing distinctly human touches. - [5 Trends Poised to Impact Public Affairs](https://mooreagencydev.wpengine.com/5-trends-poised-to-impact-public-affairs/): While building trusted relationships is paramount to our work, staying ahead of the curve on communication and advocacy strategies is... - [Moore Hires LeeAnn Phillips as Creative Director](https://mooreagencydev.wpengine.com/moore-hires-leeann-phillips-as-creative-director/): Tallahassee, FL (February 5, 2024) — Communications, digital, strategy and creative agency Moore is pleased to announce the hire of... - [Improving relationships as a business practice: Tips and strategies](https://mooreagencydev.wpengine.com/improving-relationships-as-a-business-practice-tips-and-strategies/): Being a good human — communicating, serving, and showing up with generosity — always pays dividends - [We’re Connecting with the Disability Community. Here’s How.](https://mooreagencydev.wpengine.com/were-connecting-with-the-disability-community-heres-how/): n 1990, 60 demonstrators set aside their wheelchairs and mobility aids to scale 78 marble steps to the doors of... - [Relevance Report: 10 Business Trends to Anticipate in 2024](https://mooreagencydev.wpengine.com/relevance-report-10-business-trends-to-anticipate-in-2024/): Incorporate these tools and strategies into your marketing and business plans - [Show Appreciation by Understanding Coworkers’ Love Languages](https://mooreagencydev.wpengine.com/show-appreciation-by-understanding-coworkers-love-languages/): Benefits include stronger connections, better communications and improved productivity - [Get in the Game](https://mooreagencydev.wpengine.com/get-in-the-game/): In-game advertising: a winning tactic to capture undivided attention. - [Beyond Instincts: How to Effectively Communicate During a Crisis](https://mooreagencydev.wpengine.com/beyond-instincts-how-to-effectively-communicate-during-a-crisis/): Follow these ten steps before, during and after the drama - [Brand Storytelling Is Living Its “Digital and Data Era”  ](https://mooreagencydev.wpengine.com/brand-storytelling-is-living-its-digital-and-data-era/): A brand story that resonates isn’t enough - leverage digital, data and AI to extend reach and engagement. - [The Unignorable (Branding) Wins of Coach Prime](https://mooreagencydev.wpengine.com/the-unignorable-wins-of-coach-prime/): Follow these five rules of branding that disrupt, get people talking and engaged - [The Moore Agency Named to Top 100 Best Companies List](https://mooreagencydev.wpengine.com/the-moore-agency-named-to-top-100-best-companies-list/): This makes 14 consecutive years The Moore Agency has been recognized with this honor. - [Winning Insights: Moore Leaders Reflect on PR NEWS Top Women Awards](https://mooreagencydev.wpengine.com/moore-leaders-named-top-women-in-pr/): In a milestone moment for Moore, PR NEWS named both Karen Moore, founder and CEO, and Terrie Ard, president and... - [Perils and perks of navigating the AI revolution.](https://mooreagencydev.wpengine.com/perils-and-perks-of-navigating-the-ai-revolution/): AI can inspire ideas, boost efficiency and create bandwidth to better serve clients, but it isn’t without risk. - [Double Victory: Moore Agency Leaders Named Top Women in PR](https://mooreagencydev.wpengine.com/double-victory-moore-agency-leaders-named-top-women-in-pr/): PRNEWS honors Founder Karen Moore and President Terrie Ard among 2023 cohort - [Don’t Be Silent: Hone and Own Your Value Proposition](https://mooreagencydev.wpengine.com/dont-be-silent-hone-and-own-your-value-proposition/): It’s a noisy world out there. Within the space of just a few minutes, you can use multiple devices to... - [2023 Florida Session on Social Recap](https://mooreagencydev.wpengine.com/2023-florida-session-on-social-recap/): The data is in. Social media activity this legislative session was significant – with more than 130 million Session-related impressions... - [Fewer Than 100 Days Remain to Secure Your Data](https://mooreagencydev.wpengine.com/fewer-than-100-days-remain-to-secure-your-data/): Well-curated, thoughtfully analyzed data is one of your organization’s most powerful tools to drive decision making, improve customer experience, increase... - [2023 Legislative Session: Make Your Message Connect](https://mooreagencydev.wpengine.com/2023-legislative-session-make-your-message-connect/): As Florida’s 2023 legislative session kicks off, more than 1,600 bills and a proposed $114. 8 billion state budget will... - [Committee Weeks Top Issues](https://mooreagencydev.wpengine.com/committee-weeks-top-issues/): As we welcome the start of session, Moore is sharing real-time data to look at how trending topics have shifted... - [What the Super Bowl Taught Us](https://mooreagencydev.wpengine.com/what-the-super-bowl-taught-us/): Super Bowl LVII did not disappoint. Not only was the game a nail-biter, the whole evening was filled with emotional,... - [To grow, put team and culture first](https://mooreagencydev.wpengine.com/to-grow-put-team-and-culture-first/): Moore is celebrating its 30th anniversary with one of our biggest and boldest decisions ever. We appointed seven additional leaders... - [Moore Celebrates Its 30th Anniversary And Announces Seven New Partners](https://mooreagencydev.wpengine.com/moore-celebrates-its-30th-anniversary-and-announces-seven-new-partners/): Top Ranked National Agency Solidifies the Future of Being Independently Owned with the appointment of Key Leaders as Partners - [Data privacy will make it harder to reach audiences with advertising. Unlock what’s next.](https://mooreagencydev.wpengine.com/data-privacy-will-make-it-harder-to-reach-audiences-with-advertising-unlock-whats-next/): To reach target audiences in the cookieless future, organizations will need to build trust and build relationships with customers. - [2022 Midterms Recap](https://mooreagencydev.wpengine.com/2022-midterms-recap/): Post-election recap where Moore has boots on the ground - [Karen’s 5 Rules for Building a Successful Business](https://mooreagencydev.wpengine.com/karens-5-rules-for-building-a-successful-business/): Moore’s CEO mentors emerging leaders using 30 years of leadership experience - [It’s Time to Put Dollars Behind Influencer Marketing.](https://mooreagencydev.wpengine.com/grow-influencer-marketing-in-6-steps/): It’s like a celebrity endorsement but scaled down, targeted to reach a niche audience of highly engaged followers. - [Start Strategic Planning Now: Here’s a 6-Step Blueprint](https://mooreagencydev.wpengine.com/start-strategic-planning-now-heres-a-6-step-blueprint/): Leaders spend a tremendous amount of time thinking about whether our organizations are headed in the right or wrong direction,... - [Moore helps Promise Fund shine](https://mooreagencydev.wpengine.com/moore-helps-promise-fund-shine/): South Florida nonprofit in national spotlight for life-saving cancer work - [Everything We Learned in Kindergarten…at Riley Elementary](https://mooreagencydev.wpengine.com/everything-we-learned-in-kindergarten-at-riley-elementary/): Over the past several months, we learned that love, care and friendship can bloom brightest in the places where material... - [Moore won a Webby!](https://mooreagencydev.wpengine.com/moore-won-a-webby/): Get the red carpet details and our takeaways on what contributes to an award-winning website. - [Moore wins Webby award, the internet’s highest honor](https://mooreagencydev.wpengine.com/moore-wins-webby-award-the-internets-highest-honor/): Award for Florida Department of Environmental Protection’s Protecting Florida Together website - [What 12 years with Ford has taught us about Latino audiences](https://mooreagencydev.wpengine.com/what-12-years-with-ford-has-taught-us-about-latino-audiences/): Address younger voices, forge real relationships and create messaging that speaks to Latino-specific priorities. - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-recap/): With the completion of Florida’s 2022 legislative session, it’s clear that the following legislators and legislative issues consistently led the... - [Seize workforce opportunities for a robust pandemic recovery](https://mooreagencydev.wpengine.com/seize-workforce-opportunities-for-a-robust-pandemic-recovery/): Moore President Terrie Ard shares data findings from nation’s largest workforce development conference. - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-9/): Here are the three issues that dominated the conversation during Week Nine of Florida’s 2022 legislative session and the most... - [Embrace the Metaverse to Reach and Engage Audiences](https://mooreagencydev.wpengine.com/embrace-the-metaverse-to-reach-and-engage-audiences/): See how augmented reality, virtual world and virtual reality experiences can engage and delight your target audiences. - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-8/): Here are the three issues that dominated the conversation during Week Eight of Florida’s 2022 legislative session and the most... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-wk-7/): Here are the three issues that dominated the conversation during Week Seven of Florida’s 2022 legislative session and the most... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-wk6/): Here are the three issues that dominated the conversation during Week Six of Florida’s 2022 legislative session and the most... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-mid-session-recap/): Just over the halfway mark of Florida's 2022 legislative session, the following legislative issues have dominated the conversation on social... - [Three ways to elevate your employee engagement](https://mooreagencydev.wpengine.com/three-ways-to-elevate-your-employee-engagement/): Boost trust and communication for a workforce that is enthusiastic, high-performing and delivering better results for customers. - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week4/): During Week Four of Session, the momentum for discussion on reproductive rights bills continued as the week's leading issue with... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-3/): The following issues led the conversation during Week Three of Florida's 2022 legislative session, with reproductive rights continuing to be... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-2/): Here are the three issues that dominated the conversation during Week Two of Florida’s 2022 legislative session and the most... - [2022 Florida Session on Social](https://mooreagencydev.wpengine.com/2022-florida-session-on-social/): Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on... - [Community Rallies to Bring Holiday Surprises to Riley Elementary Kindergarteners](https://mooreagencydev.wpengine.com/community-rallies-to-bring-holiday-surprises-to-riley-elementary-kindergarteners/): $15,000 in donations pour in after widely shared Facebook post - [Maximize Your Purpose by Defining Your Values](https://mooreagencydev.wpengine.com/maximize-your-purpose-by-defining-your-values/): Values drive decisions. Ensure yours are articulated, authentic and more than just aspirations. - [Florida Session On Social 11/29-12/3](https://mooreagencydev.wpengine.com/florida-session-on-social-11-29-12-3/): As committee weeks come to a close, we continue to keep a pulse on social media. More than ever, social... - [Florida Session On Social 11/15-11/19](https://mooreagencydev.wpengine.com/florida-session-on-social-11-15-11-19/): As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than... - [Florida Session On Social 11/1-11/5](https://mooreagencydev.wpengine.com/florida-session-on-social-week-11-5/): As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than... - [Moore Launches Magenta Studio, Content Customizer Tool](https://mooreagencydev.wpengine.com/moore-launches-magenta-studio-content-customizer-tool/): Today, Moore, a globally recognized integrated communications agency, launched Magenta Studio, a proprietary digital tool bringing technology solutions to clients in how... - [Moore Recognized as a Top 100 Agency](https://mooreagencydev.wpengine.com/moore-recognized-top-100-agency/): Moore, a globally ranked, integrated, full-service communications agency, has been named a PRNews Agency Elite Top 100. This prestigious designation... - [Could Data-Driven Decisions Be the Death of Your Company?](https://mooreagencydev.wpengine.com/could-data-driven-decisions-be-the-death-of-your-company/): Numbers do lie. It can sometimes be intentional, but often it comes from other factors. Even the sincerest efforts in... - [5 Ways to Reinvent Your Business Post-COVID](https://mooreagencydev.wpengine.com/5-ways-to-reinvent-your-business-post-covid/): As we entered the COVID-19 pandemic in 2020, we all experienced moments of cognition that things would never be the... - [Moore Rises in National and Global Industry Rankings](https://mooreagencydev.wpengine.com/moore-rises-in-national-and-global-industry-rankings/): Moore’s expertise in crisis counsel, public affairs and healthcare lift agency in pandemic year - [5 Insights for Cultivating Great Talent](https://mooreagencydev.wpengine.com/5-insights-for-cultivating-great-talent/): In business, our talent is our greatest commodity. This is especially true today, in the aftershocks of the pandemic. Across... - [2021 Florida Session On Social](https://mooreagencydev.wpengine.com/2021-florida-session-on-social/): The 2021 Florida legislative session was unlike any other. As once standing-room-only committee rooms and crowded Capitol offices were limited... - [2021 Louisiana Session On Social](https://mooreagencydev.wpengine.com/2021-louisiana-session-on-social/): As vaccines became widely available, the number of COVID-19 cases decreased, and mask restrictions were lifted, the 2021 Louisiana legislative... - [10 Women Who Changed The Course of History](https://mooreagencydev.wpengine.com/10-women-who-changed-the-course-of-history/): History is replete with examples of women who changed the world and made life better for generations to come. Many... - [Black History Month—A Conversation Starter](https://mooreagencydev.wpengine.com/black-history-month-a-conversation-starter/): Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of... - [The Employee Communications Renaissance](https://mooreagencydev.wpengine.com/the-employee-communications-renaissance/): “The most important lesson for me has been the importance of making all of our employees part of something bigger... - [Make Your Mark by Making A Difference for Others](https://mooreagencydev.wpengine.com/make-your-mark-by-making-a-difference-for-others/): At The Moore Agency, we promise to dedicate our time, talent and service to community efforts and worldwide causes that... - [How Healthy Is Your Brand?](https://mooreagencydev.wpengine.com/how-healthy-is-your-brand/): Despite the significant challenges of 2020, some businesses are straight-up winning. What is driving their success? Which course corrections did... - [Moore Rises in National and Global Rankings](https://mooreagencydev.wpengine.com/moore-rises-in-national-and-global-rankings/): O’Dwyer’s, a nationally recognized industry leader for communications and marketing, has released its annual rankings of leading firms in the... - [No Child Should Go To Bed Hungry](https://mooreagencydev.wpengine.com/no-child-should-go-to-bed-hungry/): Since founding Moore, I wake up every day with the goal to help and support others. I often think of... - [Moore Connects Over 20,000 Meals to Children in Need](https://mooreagencydev.wpengine.com/moore-connects-over-20000-meals-to-children-in-need/): On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering... - [The Roadmap to Influencer Marketing During COVID-19](https://mooreagencydev.wpengine.com/the-roadmap-to-influencer-marketing-during-covid-19/): A natural reaction during this COVID-19 crisis is to pull back. We retreat to the safety of our homes, we... - [Terrie Ard, Moore President and COO, Wins Silver Medal Award](https://mooreagencydev.wpengine.com/terrie-ard-moore-president-and-coo-wins-silver-medal-award/): Terrie Ard, President and Chief Operating Officer of Moore, was recently named the 2019 winner of American Advertising Federation Tallahassee’s... - [Karen Moore Inspiring Personal and Professional Growth Through Her New Book, "Live Moore"](https://mooreagencydev.wpengine.com/karen-moore-inspiring-personal-and-professional-growth-through-her-new-book-live-moore/): "Live Moore" is a collection of 52 personal essays that range in topic from better business practices and productivity-boosting habits... --- ## Work - [Hope You Can Hold](https://mooreagencydev.wpengine.com/work/laurens-kids/): Bracelets of hope turned miles into healing. - [Where Individuality Thrives](https://mooreagencydev.wpengine.com/work/emory-oxford/): Designed for connection and built for bold expression. - [The Future, Unlocked](https://mooreagencydev.wpengine.com/work/fl-prepaid/): Big Dreams, Real Plans—made possible. - [From Algorithms to Authenticity](https://mooreagencydev.wpengine.com/work/meta/): Human stories at the heart of every connection. - [Expert Care, Shared Mission](https://mooreagencydev.wpengine.com/work/fl-specialty-hospitals-4-children/): Protecting pediatric care together. - [Targeted Victories](https://mooreagencydev.wpengine.com/work/target/): Turning community moments into meaningful media stories. - [You’ve Got This ](https://mooreagencydev.wpengine.com/work/careersource-fl/): Turning everyday ambition into shared optimism. - [Look At Me Now](https://mooreagencydev.wpengine.com/work/northwest-fl-state-college/): A career is closer than you think. - [The STEM Era](https://mooreagencydev.wpengine.com/work/phrma/): Building the pharmaceutical industry's next generation of innovators. - [Shifting Cultures](https://mooreagencydev.wpengine.com/work/ford/): A grassroots network built for connection. - [A Trusted, Unified Brand](https://mooreagencydev.wpengine.com/work/fda/): Rebuilding from the inside out. - [Heroes of Summer](https://mooreagencydev.wpengine.com/work/fdacs/): The ultimate break spot. - [Anything But Ordinary](https://mooreagencydev.wpengine.com/work/fdoe/): Accelerating career readiness. --- ## Leadership - [Karen Moore](https://mooreagencydev.wpengine.com/team/karen-moore/) - [Richard Moore](https://mooreagencydev.wpengine.com/team/richard-moore/) - [Terrie Ard](https://mooreagencydev.wpengine.com/team/terrie-ard/) - [Andrea Blount](https://mooreagencydev.wpengine.com/team/andrea-blount/) - [Jordan Jacobs](https://mooreagencydev.wpengine.com/team/jordan-jacobs/) - [Nanette Schimpf](https://mooreagencydev.wpengine.com/team/nanette-schimpf/) - [Audrey Goff](https://mooreagencydev.wpengine.com/team/audrey-goff/) - [D’Arcy Toffolo](https://mooreagencydev.wpengine.com/team/darcy-toffolo/) - [Liz Underwood](https://mooreagencydev.wpengine.com/team/liz-underwood/) - [Emily Read](https://mooreagencydev.wpengine.com/team/emily-read/) - [Fern Senra-James](https://mooreagencydev.wpengine.com/team/fern-senra-james/) - [Courtney Cox](https://mooreagencydev.wpengine.com/team/courtney-cox/) - [Nic Breeding](https://mooreagencydev.wpengine.com/team/nic-breeding/) - [LeeAnn Phillips](https://mooreagencydev.wpengine.com/team/leeann-phillips/) --- # # Detailed Content ## Pages - Published: 2025-09-24 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/privacy/ Welcome to our site ("Site"). Moore knows our clients and visitors like you value your privacy, and we have created this privacy policy to ensure that you understand our policies and procedures, what personally identifiable information you must provide if you wish to use the Site and, ultimately, just how we use such personally identifiable information. This policy applies only to the web site located at mooreagencydev. wpengine. com and mcasttrends. com and not to any other web site or service. If you do not agree with this policy, then you should not use the Site. Personally Identifiable Information Collected by Moore Moore may collect and store personally identifiable information about you if you voluntarily submit such information to Moore. Personally identifiable information may include your name, email address, physical address and other information that specifically identifies you. Non-Personally Identifiable Information Collected by Moore Moore may also automatically collect (through cookies, described below, and other methods) and store aggregate or anonymous information about user contact with and use of the Site. Examples of this type of information include data points, the type of internet browser you are using, the type of computer operating system application software and peripherals you are using, the domain name of the web site from which you linked to our Site and your browsing habits on and usage of the Site. Non-personally identifiable information may also include personally identifiable information that has been aggregated so that no one individual is specifically identifiable (such as, how many... --- --- ## Posts - Published: 2026-03-11 - Modified: 2026-03-12 - URL: https://mooreagencydev.wpengine.com/the-human-edge-why-durable-skills-will-define-the-future-of-work/ As the lead of Moore’s workforce development practice area, I’ve seen how quickly employers, educators, and policymakers are being asked to adapt.  This mirrors what we outlined in Moore’s 2026 M. Cast™ Trends Report, which shows that as AI becomes invisible infrastructure, durable human skills are becoming the true differentiators for workforce competitiveness.  This month, I had the opportunity to present “Durable Skills in the Age of AI: Building a Human Centered Workforce” at the Southeastern Employment & Training Association (SETA) conference in Orlando, an event that brings together workforce leaders from across the region to tackle the most pressing challenges shaping the industry. One theme has risen above them all: Durable skills are no longer “nice to have. ” Now, they are the future of workforce competitiveness. That message isn’t hypothetical.  It’s grounded in the realities employers face today.   The Durable Skills Divide Is Growing AI is reshaping industries at a pace most organizations struggle to keep up with.  Technical skills now have a shrinking shelf life, with technology‑specific skills having a half‑life of under 2. 5 years, according to Guild’s analysis of workforce skill trends. But durable skills such as critical thinking, communication, adaptability, and decision-making are increasing in value. Yet the skills gap is widening:  70% of corporate leaders report major deficiencies in strategic thinking, problem solving, and decision making, according to Springboard’s 2024 skills gap survey.   46% say communication is one of the top three missing skills in their organization (Springboard).   40% say recent graduates are unprepared because they lack these durable, human‑centric capabilities (Guild Education).   This misalignment creates real consequences:... --- - Published: 2026-02-20 - Modified: 2026-02-20 - URL: https://mooreagencydev.wpengine.com/why-the-most-trusted-brands-in-2026-wont-be-the-most-polished/ We're in an era where AI can generate polished content at scale: seamless visuals, mistake-free copy, optimized everything. That means "flawless" is no longer a differentiator and, increasingly, it's a red flag. When everything looks perfect, nothing feels real. And consumers are noticing. That tension between polish and authenticity is why Perfectly Imperfect is one of the seven trends shaping business in the 2026 M. Cast™ Trends Report. The Psychology Behind Imperfection Psychologists call it the "pratfall effect": Highly competent people become more likeable after small, relatable mistakes. It signals honesty, which generates trust. And it works for brands, too. Remember when KFC ran out of chicken in the UK? Instead of a corporate non-apology, they took out a full-page ad rearranging their letters to spell "FCK" with a sincere apology underneath. It was self-aware, it was human, and people loved them for it. The data reinforces this. A Northwestern University study found that purchase likelihood peaks between 4. 2 and 4. 5 stars — not five. Perfect feels suspicious. The Opportunity Gap Here's where it gets interesting for business leaders: 88% of consumers say authenticity matters when choosing brands, but only 51% believe brands actually deliver it. That gap represents a competitive opening. At the same time, something else is happening. According to GWI research reported by the Financial Times, time spent on social media peaked in 2022. People are sharing less publicly and retreating to private groups and direct messages. But they're still very much on the platforms... --- - Published: 2026-02-03 - Modified: 2026-02-03 - URL: https://mooreagencydev.wpengine.com/grammys-from-the-front-row/ The annual Grammy Awards have rightfully earned their reputation as music’s biggest night. From legendary performances to powerful presentations, the show honors the leading artists in music, both past and present. Watching at home, the experience feels perfectly packaged, with striking camera angles, carefully crafted visuals, and perfectly timed commercial breaks.   But experiencing the Grammys in person offers a very different perspective.  Honoring my New Year’s resolution to “do more side quests,” I applied on a whim to be a seat filler at the awards show and was shocked to be accepted.  The experience was as exciting as you’d expect, but it also resonated on many levels as a marketing professional.   From a front-row seat at the 2026 Grammy Awards (not literally, but stunningly close! ), the experience illuminated the pauses, pivots, unscripted reactions, and real-time problem-solving. It raises an important question for brands everywhere: How do you show up authentically while still protecting reputation in moments you can’t fully control?   As the world reacts to this year’s unexpected wins and viral moments, I’m reflecting on what brands can learn from my behind-the-scenes experience. Many of the defining moments of the night mirrored themes explored in our 2026 M. Cast™ Trends Report, where we identified authenticity, trust, and community as key forces shaping consumer connection.   Here’s how those trends showed up on music’s biggest stage and what brands can take away.   Perfectly Imperfect: Cher’s Light‑Hearted Flub Cher is a cultural legend and no stranger to the stage. Yet her Record of the Year mix-up, from walking out early to misreading the announcement, became one of the night’s memorable moments. For those watching the teleprompter in real time, the confusion... --- - Published: 2026-01-15 - Modified: 2026-01-15 - URL: https://mooreagencydev.wpengine.com/moore-named-agency-of-the-year-at-ragan-communications-inaugural-zenith-awards/ As a future-forward integrated communications agency, we have been recognized as an Agency of the Year at Ragan Communications’ inaugural Zenith Awards. This recognition celebrates accomplished and innovative agencies in the nation. TALLAHASSEE, FL (November 12, 2025) — As a future-forward integrated communications agency, we have been recognized as an Agency of the Year at Ragan Communications’ inaugural Zenith Awards. This recognition celebrates accomplished and innovative agencies in the nation. “This honor reflects the incredible talent and dedication of our team,” said Terrie Ard, President and CEO of Moore. “Being named an Agency of the Year by Ragan Communications underscores our commitment to helping clients maximize what’s next—blending creativity, data, and emerging technologies to deliver exceptional results. ” Karen Moore, Founder and CEO, added: “From day one, Moore has been focused on making an impact on our clients and our industry. This honor is a testament to the passion, innovation, and future-forward strategies that drive our work every day. ” The Zenith Awards celebrate excellence across organizational storytelling, multimedia content, employee experience, brand reputation, crisis response, media relations, and thought leadership. Winners represent the highest levels of achievement, shaping the future of the communications profession. “The Zenith Awards honor the agencies and communicators who are taking our industry to new heights,” said Brendan Gannon, senior marketing manager of Ragan’s Awards programs. “This year’s winners set the standard for excellence, and we’re thrilled to spotlight their achievements on a national stage. ” View the full list of 2025 Zenith Awards winners and Honorable Mentions here: https://www. ragan. com/awards/events/zenith-awards-gala-2025/ About Moore Moore is a Top 50 U. S. integrated communications agency that helps purpose-driven organizations maximize what’s next. With 33 years of anticipating market... --- - Published: 2026-01-08 - Modified: 2026-01-14 - URL: https://mooreagencydev.wpengine.com/momentum-setting-the-tone-for-2026/ The start of a new year isn't just about resolutions. It's about momentum. At Moore, we're entering 2026 with three strategic moves that signal where we're headed: sharper insights, a bolder digital presence, and a culture that fuels everything we do. The start of a new year isn't just about resolutions. It's about momentum. At Moore, we're entering 2026 with three strategic moves that signal where we're headed: sharper insights, a bolder digital presence, and a culture that fuels everything we do. 1. The M. Cast™ Trends Report: Your 2026 Marketing Playbook The landscape is shifting fast. AI isn't just automating tasks; it's personalizing experiences at scale. Brands aren't just telling stories they're creating immersive worlds. Our latest M. Cast Trends Report cuts through the noise to identify the forces that will define business, marketing, and communications this year. This isn't just futurist thinking. It's strategic foresight built on data, client work, and industry signals. Whether you're navigating AI integration, rethinking customer engagement, or building for the next platform shift, this report gives you a head start. The takeaway? In 2026, agility and creativity aren't competitive advantages they're survival skills. Download the full M. Cast Trends Report 2. Culture as Strategy: What the M! X Taught Us Last month, our team gathered for The M! X: three days of strategy, celebration, and straight talk about where Moore is going. We unveiled our 2026 strategic plan, and at its center is the value that's guided us from day one: Be for the Team and the Rest Will Follow. This isn't motivational talk. It's operational truth. When your team is aligned, trusted, and equipped, they deliver better work. When culture is strong, strategy has legs. We left The M! X energized and clear-eyed... --- - Published: 2025-12-04 - Modified: 2026-01-13 - URL: https://mooreagencydev.wpengine.com/selective-consumption-winning-the-age-of-attention-scarcity/ You wake up. The phone is buzzing. Five new emails, three social notifications, a calendar reminder, a text from a colleague, an app alert about a sale, and breaking news all demanding attention before you’ve had coffee. You wake up. The phone is buzzing. Five new emails, three social notifications, a calendar reminder, a text from a colleague, an app alert about a sale, and breaking news all demanding attention before you’ve had coffee. You swipe, tap, scroll. Another notification pops up. By the time you leave the bedroom, your brain already feels drained, your attention fragmented, and your day is only just beginning. That’s life now. People aren’t just overwhelmed. They’re pushing back. After years of nonstop digital noise, consumers are moving from passive scrolling to intentional filtering. With thousands of marketing messages hitting them daily, attention has become one of the most valuable resources brands can earn. It’s no surprise that Selective Consumption emerged as one of the seven defining shifts in the 2026 M. Cast™ Trends Report. The Problem: More Content, Less Impact People are installing ad blockers, turning on “do not disturb,” creating burner email addresses, and paying for ad-free apps. Unsubscribe rates are climbing. Even AI tools that crank out content at scale can make the problem worse if relevance isn’t front and center. The loudest voice doesn’t win anymore. It’s the most purposeful one that do. The Shift: From Output to Impact Selective consumption is changing the game and reshaping communication strategies. Instead of asking, “How much can we send? ” smart brands are asking, “What actually matters to our audience right now? ” This shift reflects the broader recalibration captured across several of the trends identified in the 2026 M.... --- - Published: 2025-11-12 - Modified: 2026-01-13 - URL: https://mooreagencydev.wpengine.com/build-your-marketing-plan-around-these-7-game-changing-trends/ Organizations with comprehensive plans that include marketing strategy are significantly more likely to report success. Organizations with comprehensive plans that include marketing strategy are significantly more likely to report success. Yet as we enter 2026, nearly half of businesses are leaving this competitive advantage on the table, relying instead on disconnected tactics that can't demonstrate clear links to revenue, retention, or growth. That's where Moore's M. Cast™ 2026 Trends Report comes in. Moore takes pride in anticipating market shifts before they happen, and this year's report distills our foresight into seven actionable trends. Unveiled at the Florida Chamber Future of Florida Forum in October, these trends represent fundamental shifts in how organizations will communicate, engage, and create value. Here's how each trend can be integrated in your marketing plan: AI: The Invisible Revolution Seamlessly integrate AI into operations and customer experiences to enhance efficiency and personalization. Perfectly Imperfect Embrace authenticity and vulnerability in brand storytelling to build trust and emotional connection. Communities in Command Respect the power of micro-communities and grassroots engagement to drive loyalty. Durable Skills As AI makes technical skills widely available, lean into human skills like creativity, critical thinking, and emotional intelligence as differentiators. Selective Consumption Combat content fatigue by delivering fewer, more meaningful messages that respect audience attention. Verified or Vulnerable Build trust through transparency and validation, especially in an era of misinformation and AI-generated content. The Precision Advantage Use data to deliver hyper-targeted outreach, mirroring the precision seen in fields like medicine and technology. The complete M. Cast report transforms these insights into action. Each trend includes comprehensive research data... --- - Published: 2025-10-27 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moores-2026-m-cast-trends-report-reveals-seven-actionable-trends/ While most organizations react to change after it happens, some see it coming. The Moore Agency just gave business leaders a head start. TALLAHASSEE, FL (October 29, 2025) — While most organizations react to change after it happens, some see it coming. The Moore Agency just gave business leaders a head start. Moore unveiled its 2026 M. Cast™ Trends Report this week at the Florida Chamber of Commerce’s Future of Florida Forum in Orlando, where the state’s top business leaders and policymakers gather to shape Florida’s economic trajectory. The report identifies seven trends that will impact how organizations compete. “In times of rapid disruption, anticipating change is essential to staying relevant and ready to lead,” said Terrie Ard, president and COO of The Moore Agency. “Organizations that understand these shifts before the market does will turn foresight into measurable competitive advantage. ” The trends collectively reveal a paradox: As technology becomes more powerful and pervasive, success increasingly depends on human qualities such as authenticity, restraint, community, and ethical accountability. Organizations must leverage AI’s efficiency while simultaneously proving their humanity. Some highlights of the report: AI is disappearing. Not failing, but succeeding so well it’s becoming invisible infrastructure, like email or the internet itself. Differentiation now comes not from implementing AI, but from strategic deployment across entire business ecosystems rather than isolated pilot projects. Perfect is a mistake. In a world where AI can fake anything, brands are discovering that strategic imperfection proves they’re human. The companies winning customer trust aren’t the ones with flawless campaigns; they’re the ones willing to show the messy middle, admit limitations, and let their humanity show. Communities drive loyalty.... --- - Published: 2025-10-27 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-celebrates-multiple-wins-at-prgn-2025-best-practice-awards/ Moore is proud to announce multiple wins at the Public Relations Global Network (PRGN) 2025 Best Practice Awards, held October 23 at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya. TALLAHASSEE, FL (October 24, 2025) — Moore is proud to announce multiple wins at the Public Relations Global Network (PRGN) 2025 Best Practice Awards, held October 23 at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya. This marks Moore’s second year as a PRGN member and the second year securing multiple awards, underscoring the agency’s commitment to excellence and innovation in communications. The global awards program drew 160 entries from 28 member agencies across six continents—the second-highest submission count in the 14-year history of the PRGN Awards. Entries were judged across 24 categories, including advocacy and awareness campaigns, B2B communications, crisis management, and social and SEO campaigns. Moore earned recognition in several categories, including: Gold in Advocacy and Awareness Campaigns for Lauren's Kids Silver in B2C/Consumer Communications Services for Empowering Floridians with Disabilities: ABLE United Silver in Community Relations for Florida Department of Agriculture & Consumer Services’ Farm to School Initiative Bronze in Influencer Campaigns for Florida Prepaid College Board’s 2025 Open Enrollment Campaign “We are honored to be recognized among the best in global communications,” said President and COO Terrie Ard. “These wins reflect our team’s dedication to delivering impactful, creative solutions for our clients and communities. ” The awards gala was part of PRGN’s October Member Meeting and Conference, where agency leaders gathered to discuss industry trends, service innovation, and strategies for growth. About Moore Moore is a Top 50 U. S. integrated communications agency that helps purpose-driven organizations maximize what’s next. With 33 years of... --- - Published: 2025-10-26 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-partners-terrie-ard-and-audrey-goff-recognized-at-ragans-top-women-in-marketing-awards/ Terrie Ard, Partner, President, and COO, and Audrey Goff, Partner and Vice President of Client Services, have been selected as honorees in Ragan’s Top Women in Marketing Awards, Class of 2025. New York, NY — — Terrie Ard, Partner, President, and COO, and Audrey Goff, Partner and Vice President of Client Services, have been selected as honorees in Ragan’s Top Women in Marketing Awards, Class of 2025. This prestigious recognition celebrates the most innovative and influential women shaping the future of marketing. The awards ceremony took place on Wednesday, October 22, in New York City, where honorees were celebrated among the industry’s best and brightest. Hundreds gathered to celebrate the power of female voices in the marketing world. Honorees represented industries from biotech to hospitality, agencies to construction—united by creativity, skill, and passion for influencing audiences. “We remain astounded by the many accomplishments of the women in this room. You’ve made a remarkable difference to your organizations and to this discipline,” said the event co-host and Ragan’s award producer. Terrie Ard was honored in the Agency Leader category for her visionary leadership and commitment to driving strategic growth and innovation. Audrey Goff earned recognition in the Lead Generation Marketers category for her notable success fostering strong partnerships that ensure continued agency growth. “Being recognized among such inspiring leaders is an honor. Agency leadership is about creating an environment where our team can thrive and do work that truly matters. This award reflects the collective talent and dedication of Moore, and I’m proud to help guide that vision forward,” said Terrie Ard. Both leaders expressed gratitude for the recognition and reflected on the importance of collaboration and purpose-driven work. "This recognition reflects... --- - Published: 2025-10-13 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/our-brand-story-the-evolution-of-an-agency/ Evolving a brand isn't a task—it's a turning point. When we set out to elevate our agency's brand this year, we knew we weren’t just refreshing a logo or updating a website. We were excavating truth. The kind of truth that lives beneath thirty years of evolution, client wins, market shifts, and the daily hum of a talented team pulling levers in a dozen different directions. We are a machine, yes, but what makes us us? What's our stake in the ground? That question kept me up at night. Because a brand isn't just what you say to the world. It's the defining internal positioning that aligns your culture with your promise. It's the external mantra that builds trust with your audiences. It's the bridge between your mission, vision, values—and how you show up every single day. Get it wrong, and you're just noise. Get it right, and you're unforgettable. The Work of Distillation The process came in waves. First, discovery—listening sessions with colleagues, clients, partners. What do we do well? Where do we stand apart? Then came the distillation phase: the brutal, beautiful work of condensing complexity into clarity. Who are we? What do we do? How do we do it? Why does it matter? And then the hardest question of all: How do we say this out loud to the world in four words or less? The pressure mounts when you realize a brand must be many things at once. It has to be true to your culture—authentic to how your team sees themselves and their work.... --- - Published: 2025-09-17 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/unlocking-the-power-of-the-u-s-hispanic-market/ To make a real difference, it’s essential to meet audiences where they are, connecting in ways that truly resonate and drive meaningful impact. To make a real difference, it’s essential to meet audiences where they are, connecting in ways that truly resonate and drive meaningful impact. As we celebrate National Hispanic Heritage Month across the U. S. , September 15 – October 15, this moment is more than just recognition—it’s a strategic opportunity. For brands aiming to grow, connect authentically, and lead in their industries, the Hispanic market isn’t just influential; it’s essential. The Economic Power of the U. S. Hispanic Population U. S. Census data show that with over 65 million Hispanic Americans comprising nearly 19. 5% of the U. S. population, this community is a cornerstone of the nation’s economic engine. Their purchasing power continues to surge, reaching a value of $4. 1 trillion, according to the U. S. Latino GDP Report. This is driven by a younger, digitally native, and increasingly affluent demographic. Understanding the Audience: Insights and Trends Today’s Hispanic consumers are not a monolith. They are multigenerational, bilingual, and deeply connected to culture and community. According to the 2025 Hispanic Market Guide by the Hispanic Marketing Council, brands that succeed in this space are those that prioritize authenticity, cultural fluency, and purpose-driven storytelling. Key trends shaping Hispanic engagement include: Demand for authenticity: Superficial “Latino Coating” is quickly rejected. Creativity: Campaigns that celebrate heritage and identity drive deeper brand affinity. Digital fluency: High adoption of AI and digital platforms among Latino entrepreneurs and consumers. Latina leadership: U. S. Latinas are a growing force in economic and community influence. Moore’s Commitment: Local Expertise, Global Reach At Moore, we... --- - Published: 2025-08-27 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/courtney-cox-named-partner-moore/ Moore, a nationally ranked integrated communications agency, is proud to announce the promotion of Courtney Cox to Managing Director and Partner. TALLAHASSEE, FL (August 27, 2025) — Moore, a nationally ranked integrated communications agency, is proud to announce the promotion of Courtney Cox to Managing Director and Partner. With more than 15 years of strategic, results-driven public affairs and advocacy experience, including 12 years at Moore, Courtney joins the agency’s leadership team as its 12th Partner. Courtney has been a driving force behind Moore’s public affairs success, leading award-winning campaigns and cultivating trusted relationships with clients and stakeholders across industry sectors with a focus in the healthcare space. Her work with PhRMA and other global healthcare partners has set the gold standard for client service and strategic excellence—and contributed to Moore’s 98% client retention rate. She has also played a pivotal role in business development, helping to fuel Moore’s continued growth. Most recently, Courtney was honored on the 40 Under 40 list by News Service Florida, recognizing her as one of the state’s top emerging leaders in public affairs. In addition to her client work, she also serves on the Executive Committee of the Florida Breast Cancer Foundation as Secretary and Chair of the Advocacy Committee and serves as a board member of the Multiple Sclerosis Foundation, demonstrating her deep commitment to health advocacy and community leadership. “Courtney’s promotion is a reflection of her leadership and the impact she makes,” said Karen Moore, Founder and CEO of Moore. “She has played a key role in shaping our public affairs practice into one of the top-ranked in Florida and among the top five in the nation. We... --- - Published: 2025-08-26 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-wins-three-silver-telly-awards-for-outstanding-creative/ Moore, a nationally ranked, fully integrated communications agency, has been honored with three Silver Telly Awards recognizing excellence in video and television. TALLAHASSEE, FL (August 19, 2025) — Moore, a nationally ranked, fully integrated communications agency, has been honored with three Silver Telly Awards recognizing excellence in video and television. The winning campaigns— “School Lunch for the Win” for the Florida Department of Agriculture and Consumer Services, “Anything but Ordinary” for the Florida Department of Education, and “Look at Me Now” for Northwest Florida State College—demonstrate Moore’s commitment to delivering powerful, purpose-driven creative that inspires action. These accolades add to Moore’s track record of excellence, bringing the agency’s total to more than 500 awards and honors earned for strategic communications, branding, and multimedia production. “We are proud to be recognized for work that not only meets the highest creative standards but also drives meaningful impact for our clients and communities,” said Terrie Ard, President and Chief Operating Officer of Moore. “These campaigns reflect the passion and talent of our team and the trust our clients place in us. ” LeeAnn Phillips, Moore’s Creative Director, added, “Each of these projects was a collaboration rooted in storytelling and strategy. It’s incredibly rewarding to see our team’s creativity celebrated at this level. ” The Telly Awards honor excellence in video and television and are judged by leaders from video platforms, television, streaming networks, and production companies. About Moore Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with team members strategically positioned across the U. S. The agency is composed of a multidisciplinary team of experts, skilled in all major capabilities including public affairs, branding, advertising, digital... --- - Published: 2025-08-15 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/back-to-school-preparing-tomorrows-workforce-for-an-ai-driven-future/ As students return to classrooms, C-suite leaders must recognize a fundamental shift: We're educating the first generation that will work alongside AI as a standard business tool. As students return to classrooms, C-suite leaders must recognize a fundamental shift: We're educating the first generation that will work alongside AI as a standard business tool. The skills gap between traditional education and workplace reality is widening rapidly. For example, undergraduate students surveyed in 2024 overwhelmingly believed it is essential to have good AI skills, yet only 36% had received support from their institution to develop them. Today's students need more than technical proficiency; they require AI literacy as a core competency. This means understanding how to prompt, collaborate with, and audit AI systems effectively. Universities are already integrating AI ethics, machine learning fundamentals, and human-AI collaboration into curricula across disciplines. The most valuable future employees will excel in uniquely human capabilities that complement AI: complex problem-solving, emotional intelligence, creative thinking, and cross-functional collaboration. They'll need to be prompt engineers, AI trainers, and data interpreters while maintaining critical thinking skills to validate AI outputs. At Moore, we're leading this charge as an integrated communications agency by exposing our interns, externs, and employees to AI tools and solutions. Internally, we’re teaching them to use AI to roleplay as different customer segments to pressure-test messaging, draft social media posts, and A/B test concepts for email subject lines. Externally, we’re collaborating with colleges and universities to advance workforce education around AI applications and advocating for responsible K-12 AI integration that strengthens human connection and critical thinking rather than replacing them. We’d like to challenge your organization to join us in enhancing development... --- - Published: 2025-07-29 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-leadership-blind-spot-why-ceos-overlook-crisis-planning-and-what-to-do-about-it/ In a hyper-connected environment where trust is fragile and reputations can erode in minutes, crisis readiness is no longer optional—it’s a leadership imperative. In today’s volatile world, the most damaging crisis is the one you don’t see coming. Yet, a persistent blind spot remains among CEOs: the belief that their team can improvise and weather any storm. In a hyper-connected environment where trust is fragile and reputations can erode in minutes, crisis readiness is no longer optional—it’s a leadership imperative. The organizations that rebound fastest from crisis aren’t those with the best resources—they’re those that practiced getting uncomfortable before they had to. The Crisis Blind Spot: What Holds CEOs Back Despite continuous headlines about cyber breaches, supply chain breakdowns, and social media firestorms, too many leaders still treat crisis planning as an afterthought. According to PwC’s most recent Global Crisis and Resilience Survey, 95% of executives say their crisis management needs improvement, but fewer than 40% have a regularly tested plan—a gap where reputations are lost. Why does this blind spot persist? In working with C-suite leaders across the nation to overcome a crisis, these three leadership traps top the list: Overconfidence: CEOs often assume “it won’t happen to us,” leading to complacency and unaddressed vulnerabilities. Delegation and diffusion: Crisis planning is frequently relegated to compliance or communications, instead of being championed by the C-suite. Improvisation over discipline: Some leaders rely on ad hoc responses, underestimating how quickly events escalate and how much precision is needed in the earliest hours. When these traps go unchecked, the outcome is predictable: organizations without a living, rehearsed plan suffer delays, confusion, and deep loss of stakeholder... --- - Published: 2025-06-16 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-named-inc-2025-best-workplaces-list/ Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture TALLAHASSEE, FL –  – Moore, a nationally and globally ranked marketing and communications agency, is proud to announce it has once again been named to Inc. ’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. “We are honored to once again be recognized on a national stage for the culture we’ve built and the values we live by. Our people are the heart of Moore, and this honor belongs to each of them,” said Founder and CEO Karen Moore. This year’s honorees were selected through comprehensive measurement and evaluation of American companies that have excelled in creating exceptional workplaces and company cultures–whether in-person or remote. “This recognition is a celebration of our people and the intentional culture we’ve cultivated together,” added Terrie Ard, President and COO of Moore. “Being named to Inc. ’s Best Workplaces affirms that our commitment to collaboration, growth, and purpose-driven work truly makes Moore a place where people thrive. ” The award process involved a detailed employee survey conducted by Quantum Workplace, covering critical elements such as management effectiveness, perks, professional development, and overall company culture. Each company’s benefits were also audited to determine overall score and ranking. Moore is honored to be included among the 514 companies nationwide to earn a spot on this year’s list—a recognition that reflects the agency’s winning culture, which is directly demonstrated by a 92% team retention rate and 98% client retention rate. “Inc. ’s Best Workplaces program celebrates the exceptional organizations whose... --- - Published: 2025-06-16 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-future-of-workforce-business-strategy-what-c-suite-leaders-must-know/ As technology reshapes industries, education, and workforce development, economic strategies are undergoing a fundamental shift. Companies are facing talent shortages, changing skill demands, and an AI-driven economy, requiring leaders to rethink how they hire, train, and grow their workforce while staying ahead of innovation. As technology reshapes industries, education, and workforce development, economic strategies are undergoing a fundamental shift. Companies are facing talent shortages, changing skill demands, and an AI-driven economy, requiring leaders to rethink how they hire, train, and grow their workforce while staying ahead of innovation. Horizon 2025: Why Bold Leadership is Critical Earlier this month, we joined leaders from around the nation at the Jobs for the Future Horizons 2025 Conference in New Orleans. Focused on workforce transformation, the message was clear: legacy models are no longer enough. To lead in this new era, leaders must: Acknowledge what’s broken. Then be brave enough to change it. Bold leadership requires critical reflection on existing workforce models and the courage to reimagine them for greater impact. Meet people where they are and build toward what they want. A better life, more opportunity, and real belonging. The future workforce isn’t just about productivity—it’s about purpose, empowering individuals to thrive and contribute meaningfully. Embrace transformation, especially with AI. Instead of fearing disruption, forward-thinking executives should design systems that serve people, not the other way around. AI offers immense potential to enhance hiring, training, and workforce efficiency, but its success depends on human-centered implementation. Leading the Future: What Leaders Must Do Now C-suite leaders must embrace workforce agility, AI-powered strategies, and bold decision-making to stay competitive. The companies that invest in AI-driven upskilling, talent opportunity, and adaptive business models won’t just survive—they’ll thrive in the future economy. The key to success lies in an entrepreneurial mindset—one that challenges outdated systems and embraces transformation. Moore’s Role in Shaping What’s Next At Moore, we have... --- - Published: 2025-05-21 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/karen-moore-receives-inaugural-leadership-award/ Tallahassee, FL – - Moore is pleased to announce Karen Moore, Founder & CEO of Moore, will be honored by The Sterling Council with the inaugural John A. Pieno, Jr. Leadership Award at the 33rd Sterling Leadership Conference in Orlando, Florida. Tallahassee, FL – - Moore is pleased to announce Karen Moore, Founder & CEO of Moore, will be honored by The Sterling Council with the inaugural John A. Pieno, Jr. Leadership Award at the 33rd Sterling Leadership Conference in Orlando, Florida. This award recognizes Karen’s visionary leadership and excellence in strategic communications. With over three decades of experience, Moore is one of the nation’s leading marketing and communications agencies, earning more than 500 industry awards. Karen’s leadership is defined by her ability to anticipate challenges and opportunities. Starting as a one-person firm, she has transformed Moore into an international agency which is consistently recognized as a Top 50 U. S. Agency by O’Dwyer’s PR and a Top 200 Global Agency by PRvoke Media. Her work has shaped public discourse on critical issues such as healthcare access and economic development. Karen’s many accolades include the National Distinguished Leader Award from the National Association of Community Leaders, the 2024 PR News Top Mentor award, and Trustee of the Year by the National Association of Community Colleges, among others. Under Karen’s guidance along with the team of Partners, Moore consistently delivers value through data-driven campaigns that achieve impactful results for clients. Moore’s team of 50+ communications professionals brings expertise across all industry sectors, including public relations, advertising, marketing, public affairs, and multimedia support. Terrie Ard, Partner, President & COO of Moore, remarked, "Karen’s visionary leadership is characterized by ethical integrity, community impact, and relentless pursuit of excellence. We are incredibly proud of her achievements... --- - Published: 2025-05-20 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/emotional-roi-authentic-connection-secret-weapon/ The moment still stands vivid in my memory—presenting a campaign concept to a roomful of executives and watching one particular CMO's expression shift from polite interest to genuine emotion. The moment still stands vivid in my memory—presenting a campaign concept to a roomful of executives and watching one particular CMO's expression shift from polite interest to genuine emotion. "That just gave me goosebumps," she said softly, breaking the momentary silence. In my 20+ years as a creative, these are the moments that define success far more meaningfully than any spreadsheet metric ever could. This is the power of human-centric marketing—creating connections that resonate on a level algorithms simply cannot reach. The Evolution of Connection When I began my career, marketing was still largely brand centric. Campaigns focused on product features, corporate messaging and market positioning. The audience was a demographic target, not a collection of individuals with complex emotional lives. The past two decades have witnessed a profound shift. I've watched marketing evolve from brand-centric to human-centric approaches, and the results speak for themselves. The brands that thrive today understand a fundamental truth: they are not the center of the brand. What they're selling isn't a product or service—it's an emotional attachment to their identity. This shift isn't about superficial emotional appeals—it's about tapping into the full spectrum of human experience, from the surge of inspiration to the bittersweet pull of nostalgia, from shared laughter to the quiet moments of reflection that make us truly connect with a brand. And it's backed by compelling business outcomes: Brands prioritizing emotional connection outperform competitors by 26% in gross margin and 20% in annual growth Stories make information 22 times more memorable... --- - Published: 2025-04-30 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-rises-in-odwyers-rankings/ Tallahassee, FL – - Moore is pleased to announce its rise in the latest O'Dwyer's rankings, further cementing its status as a top public affairs agency both within Florida and across the nation. Tallahassee, FL – - Moore is pleased to announce its rise in the latest O’Dwyer’s rankings, further cementing its status as a top public affairs agency both within Florida and across the nation. Over the past five years, Moore has achieved an impressive 65% growth in its public affairs work in Florida, underscoring its commitment to delivering outstanding results for its clients. Key Rankings: A Top Public Affairs Agency in Florida #3 in Public Affairs in the US #1 in Agriculture in Florida & the Southeast #1 in Education in Florida & the Southeast #1 in Healthcare in Florida & the Southeast #46 Agency in the US #4 Agency in the Southeast Most notably, the agency’s rankings ascended four positions from the previous year in both the top Southeast and US agency rankings. Karen Moore, Founder and CEO of Moore, expressed her pride in the team's accomplishments: "This recognition from O'Dwyer's underscores our unwavering commitment to our clients and the impactful work we do. Our team's dedication to excellence continues to drive our success and growth. " Moore has consistently demonstrated its expertise across various sectors, including agriculture, education, and healthcare. The agency's strategic approach and innovative solutions have resulted in a 98% client retention rate and significant industry recognition. "Our team's dedication has driven our impressive rise in the rankings and a 65% growth in public affairs work in Florida. With a 92% team retention rate, we continue to deliver outstanding results for our clients," said Terrie Ard, President and... --- - Published: 2025-04-22 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-is-approaching-ai-with-thoughtful-intention/ Discover Moore's thoughtful approach to AI integration, emphasizing human expertise and ethical implementation. In conversations with business leaders across industries, one question consistently emerges: "Will artificial intelligence replace my team? " My answer remains unwavering: AI's value lies not in replacing human talent but in dramatically amplifying it. While AI excels at processing vast datasets and identifying patterns, human professionals provide the contextual understanding, emotional intelligence and ethical oversight that technology cannot replicate. At Moore, we maintain human leadership across all AI-driven processes. Our specialists review outputs, provide essential context and make definitive strategic decisions—ensuring technology serves as a powerful enabler while preventing potential pitfalls. We've deployed AI to automate workflows, analyze complex data patterns and optimize processes—reducing administrative friction while enhancing decision-making. Through AI-enhanced systems, Moore delivers more personalized client interactions with improved response times. We’re also generating richer insights and more tailored experiences for clients. Three core pillars distinguish our approach in helping clients to advance their implementation of AI across operations and audience engagement: Ethical Implementation: Every AI solution adheres to rigorous ethical standards with complete transparency, aligning with our clients' core values and business objectives. Integrated Advancement: Rather than treating AI as a siloed initiative, we've embedded it throughout our operational ecosystem, ensuring technological advancements deliver quantifiable impact. Strategic Transformation: We’re helping clients unlock untapped potential, optimize operations and pioneer sustainable industry advancement. Notably, professional development forms the cornerstone of our AI strategy. We've implemented a comprehensive education program ensuring every team member—from leadership to entry-level—masters these transformative tools through: Expert-led workshops and hands-on training Cross-functional learning groups focused... --- - Published: 2025-04-14 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-announces-promotion-of-nic-breeding-to-executive-managing-director/ Tallahassee, FL – - Moore is proud to announce the promotion of Nic Breeding to Executive Managing Director. Tallahassee, FL – - Moore is proud to announce the promotion of Nic Breeding to Executive Managing Director. In this expanded leadership role, Nic will co-lead Moore's Reputation, Issues, and Crisis vertical, leveraging his extensive expertise in public affairs and strategic communications to guide clients through their most critical challenges. Since joining Moore in 2019 as Managing Director and South Florida market lead, Nic has played a pivotal role in driving business development and delivering impactful results for key client accounts across sectors such as education, healthcare, technology, transportation, and workforce development. His nearly 25 years of experience in government, politics, public relations, and crisis communications have distinguished him as a trusted advisor to Fortune 500 companies, public entities, trade associations, and coalitions nationwide. “Nic's deep expertise in public affairs, federal initiatives, strategic communications, and issues and crisis management, has been instrumental in positioning Moore as an industry leader,” said Terrie Ard, President and COO. Nic’s career highlights include service in the White House and leadership roles with two U. S. Cabinet secretaries. He also directed grassroots campaigns for presidential, congressional, gubernatorial, and state constitutional candidates. His work has spanned diverse industries such as agriculture, defense, energy, financial services, foreign policy, and manufacturing. Karen Moore, Founder and CEO stated: "Nic has been an invaluable asset to our team. His dedication to advancing our clients’ goals and leadership in South Florida and beyond continues to elevate our agency’s reputation for excellence. ” A graduate of Roanoke College and an alumnus of the... --- - Published: 2025-04-08 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-announces-promotion-of-liz-underwood-to-associate-vice-president/ Tallahassee, FL – April 10, 2025 – Moore, a globally top-ranked marketing and communications agency, is pleased to announce the promotion of Liz Underwood to Associate Vice President. Since being charged with leading the Public Affairs team in 2019, Liz has driven Moore to consistently rank #1 in Florida and #5 in the United States in Public Affairs. “Liz’s promotion is a testament to her excellent leadership, which drives results for our clients," said Terrie Ard, President and Chief Operating Officer. Throughout her nearly 20-year tenure with Moore, Liz's leadership and dedication have been instrumental in delivering impactful results to our clients. She has served as the lead for clients representing healthcare, workforce, education, technology, among others. Liz’s knack for fostering strong relationships with clients, partners, and team members alike, contributes to her success and drives results that make an impact. In recognition of her exceptional contributions and leadership, Liz was announced as a partner at the agency in 2023. "Liz Underwood's promotion reflects Moore's ongoing commitment to nurturing talent and delivering top-tier public affairs services," said Karen Moore, Founder and Chief Executive Officer. "We are excited for the future and confident that Liz will continue to lead with the same passion and expertise that have defined her career. " About Moore Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with team members strategically positioned across the U. S. The agency is composed of a multidisciplinary team of experts, skilled in all major capabilities, including public affairs, branding,... --- - Published: 2025-03-26 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/partner-with-moore-your-experts-on-the-gateway-to-the-americas/ In today's global economy, strategic market entry can make the difference between international success and missed opportunity. For businesses looking to establish or expand their presence in the Americas, Florida offers an unparalleled strategic advantage – serving as the true gateway to both North and South American markets. Why Florida Stands as the Americas' Gateway Florida's strategic position has established it as much more than a tourism destination. The state's economy, ranked 16th globally (just behind Spain), is experiencing rapid growth and transformation. With the third-largest population in the United States – and the fastest growing – Florida is projected to welcome an additional 2. 8 million residents by 2030. This growth is driving economic expansion that creates tremendous opportunities for international businesses: Strong Economic Indicators: Florida's unemployment rate is projected to remain low at 3. 6-3. 8% through 2025, indicating a stable labor market. Strategic Geographic Position: The state's location provides ideal access to Latin American markets, supported by robust infrastructure and logistics networks. Diverse Economy: While famous for tourism, Florida's economy spans agriculture, aerospace, international banking and life sciences. Adding to these advantages, Florida's influence continues to grow on the national stage. With President Trump calling Florida home and elevating 18 state leaders to positions of national prominence, the Sunshine State's business environment benefits from unprecedented visibility and influence. Navigating Florida's Unique Business Landscape For international companies, entering the Florida market requires more than just understanding its economic indicators. The state comprises 10 distinct designated market areas, each with unique characteristics, demographics and media landscapes. Three of these markets rank in the top 20 nationally by size: Tampa-Saint Petersburg-Sarasota, Orlando-Daytona-Melbourne and Miami-Fort Lauderdale. The diversity of Florida extends beyond geography to language and culture. Throughout central and south Florida, media outlets operate in multiple languages including... --- - Published: 2025-03-24 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/emily-read-named-partner-at-moore/ Tallahassee, FL – - Moore, a globally top-ranked marketing and communications agency, is proud to announce that Emily Read, APR has been named a Partner. Tallahassee, FL – - Moore, a globally top-ranked marketing and communications agency, is proud to announce that Emily Read, APR has been named a Partner. This significant milestone comes as part of Moore's ongoing commitment to developing the next generation of leadership within the agency. “Moore has invested in a multi-year strategic growth program, and a key component is to identify and prepare the next generation of leaders,” said Karen Moore, CEO and Founder. Emily Read's appointment as Partner is a testament to her dedication, expertise, and alignment with Moore's vision. Throughout Read’s 15 years at Moore, she has worked extensively on workforce clients, both in Florida, where Moore is headquartered, and at a national level. Read also plays the role of strategic leader of Moore’s Marketing and Communications team, the largest at the agency. She joins this distinguished group of Partners who have collectively contributed to the agency's success and growth: Karen Moore, APR, CPRC, CEO and Founder Richard Moore, CFO and General Counsel Terrie Ard, APR, CPRC, President and COO Andrea Blount, Vice President of Finance and Administration Jordan Jacobs, APR, CPRC, Senior Vice President Audrey Goff, Vice President, Strategic Lead of Client and Partner Development Nanette Schimpf, APR, CPRC, Vice President of Crisis Communications and Reputation Management D’Arcy Toffolo, Associate Vice President of Digital Fern Senra-James, APR, Executive Managing Director, Strategic Co-Lead of MarComm Liz Underwood, Executive Managing Director, Strategic Lead of Public Affairs "With Emily Read joining the Partner team, we are further positioned for growth, success,... --- - Published: 2025-03-18 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/steps-and-strategies-for-influencer-marketing/ Today, we delve into the trend: Long-term partnerships are the future of influencer marketing. In November, Moore launched the 2025 M. Cast™ Trends Report, offering a detailed analysis of seven key trends expected to shape the business landscape — with artificial intelligence as the “mega trend” transforming business, industries and society. Today, we delve into the trend: Long-term partnerships are the future of influencer marketing. Influencer marketing has evolved far beyond its origins as a short-term strategy for quick visibility. Our latest insights reveal a profound shift toward partnerships between brands and influencers that emphasize authenticity and long-term engagement, often across various media channels and activities. The data speaks volumes: According to a recent survey by Statista, marketers are increasingly dedicating significant portions of their budgets to influencer collaborations, with over 26% investing more than 40% of their marketing funds in these initiatives. This trend underscores a fundamental change in how brands perceive influencers — not just as conduits for messaging, but as integral partners in shaping brand narratives and fostering consumer trust. We are seeing this expansion play out across a variety of industries, from retail to fitness and financial services. Here’s how leading companies are embracing this evolution: Bealls: Bealls features influencers in paid television commercials, showcasing them shopping in-store and highlighting real customer experiences. Lululemon: Locally, the brand partners with gyms, yoga studios and fitness centers, fostering deep community engagement with micro and nano influencers – those with smaller but highly loyal followings – who are trusted voices in their fitness communities. On a broader scale, Lululemon features macro influencers and... --- - Published: 2025-02-28 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/moores-proven-approach-to-public-affairs-success/ We know the importance of being targeted, fast, and flexible to be successful at the Capitol. The advances in digital advocacy and paid media campaigns have moved so far beyond just geo-targeting the Capitol and hoping key decision makers see your message. With first-party data targeting and social proof, our campaigns directly reach the people who matter most with the right message to drive winning outcomes for our clients. - LIZ UNDERWOOD, Partner and Executive Managing Director As the No. 1 public affairs agency in Florida, Moore’s success is due to the strength of our team, led by experienced, senior practitioners who understand the legislative process and its key players. We develop and deploy public affairs campaigns that strengthen our clients’ influence and use digital-first but not digital-exclusive strategies to provide surround sound and leverage real-time data to reach policymakers and influencers. Moore's Strategic Approach to Deliver Wins for Our Public Affairs Clients Understand the Audience. Our thorough research and landscape analysis begins with discovery; media and social listening; and finding compelling voices, stories, and data points. We identify opposition voices and messaging, and we position opportunities for proactive counter-messaging—which we can deploy quickly, thanks to a focus on real-time, high-quality data from comprehensive media and social media monitoring. Building Influence. We understand the importance of building your influence and voice on key issues both in and out of the Capitol. That includes developing thought leadership, brand recognition, and the strategy and tools to amplify your message with the right... --- - Published: 2025-02-18 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/courtney-cox-recognized-as-a-40-under-40-honoree/ Tallahassee, FL – - Moore is proud to announce that Courtney Cox, a public affairs team leader and a longtime volunteer healthcare advocate, has been named a 2025 40 Under 40 honoree by News Service of Florida. Tallahassee, FL – - Moore is proud to announce that Courtney Cox, a public affairs team leader and a longtime volunteer healthcare advocate, has been named a 2025 40 Under 40 honoree by News Service of Florida. This prestigious recognition celebrates young professionals who exemplify the energy infusing Tallahassee and the Sunshine State with optimism and industry. This year’s honorees are bringing a fresh outlook to some of the state’s most significant industries – including law, land use and education – and lending youthful perspective to Florida’s legacy institutions. For Cox, advocacy has been a passion since her youth after a close family member was diagnosed with metastatic breast cancer. “I’ve always had a passion for helping people – but what began as a passion for a single issue quickly grew into a career,” says Cox. Cox is an associate managing director at Moore at Moore, which is ranked by O’Dwyer’s as the No. 1 public affairs agency in Florida. She orchestrates regional, state and federal-level campaigns for clients in healthcare, economic development, education and the nonprofit sector. Healthcare clients are a particular specialty of hers and include the Pharmaceutical Research and Manufacturers of America and Florida’s Specialty Hospitals for Children. Cox is also responsible for the largest state-based patient-access coalition nationwide, uniting more than 125 stakeholders around key issues. She serves as a board member and chair of the Advocacy Committee of the Florida Breast Cancer Foundation and is a board member of the Multiple Sclerosis Foundation. The longtime Floridian... --- - Published: 2025-02-10 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/the-new-frontier-in-customer-care/ Emotion and artificial intelligence sound like an unusual pair, but both can build brand loyalty. Creating long-lasting connections with customers is about making them feel valued, and building these relationships takes time and effort. With so many others unwilling to put in the work, you are presented with an incredible opportunity. Moving beyond mere customer service and into the more holistic sphere of customer care is one of the seven trends highlighted in our M. Cast™ Trends Report. Now, we’re diving deeper into this trend by exploring personal and data-driven strategies to help you build strong, positive relationships that lead to long-term loyalty. First, Understand the Role of Emotion Hard work and results matter, but how you make a customer feel might just make the biggest impact of them all. According to a study by the Qualtrics XM Institute, emotional connections contribute more to customer loyalty than success or effort. Customers who feel emotionally connected to a brand are the most likely to make repeat purchases, recommend the company, and forgive mistakes. According to McKinsey, 71% of customers expect businesses to provide personalized experiences, and 76% feel frustrated when this expectation is not met. As a baseline for building personalized connections, show empathy by listening and caring about customers’ needs. Communicate regularly with personalized updates, and act on feedback to show their opinions matter. Under-promise and over-deliver. Use warm, conversational language in digital interactions and exceed expectations with thoughtful gestures like thank-you notes or exclusive offers. To level up, seize opportunities to go the extra mile. Consider these famous examples: Southwest Airlines once held a... --- - Published: 2025-02-05 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/skills-based-hiring-the-future-of-floridas-workforce/ As of February 1, 2025, the Florida Chamber Scorecard indicates there are 387,079 open jobs in Florida, with 377,000 people looking for work. As of February 1, 2025, the Florida Chamber Scorecard indicates there are 387,079 open jobs in Florida, with 377,000 people looking for work. That means there are more than 10,000 open jobs than people looking for them. And this has been the case for years. The last time there were more people looking for jobs than jobs available was during the peak of COVID-19. It's a job seeker’s market, leaving many businesses struggling to find the right talent for their open positions. So, what's an employer to do? It's time to look beyond the typical. This week marks the start of Career and Technical Education Month, a month dedicated to exposing more people to these career pathways. Compared to a four-year degree program, career and technical education (CTE) programs are typically shorter – most students can earn a credential from 12 weeks to two years – making it possible to enter the job market and start earning full- time wages more quickly. And we’re not talking about low-wage occupations – programs like Computer System Analyst boast an average salary of $99,770 annually in Florida or Semiconductor Manufacturing Technician, with the average salary of $55,000 in Florida. CTE is shaking its perception as a “less than” alternative to a four-year degree. Campaigns like Tear the Paper Ceiling and Home Depot’s Path to Pro (with its ubiquitous advertising in college football game commercial breaks) are turning the narrative upside down, emphasizing CTE as a first choice for many students, not a “default.... --- - Published: 2025-02-03 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/facing-the-music-ceo-of-the-recording-academy-with-a-bold-pr-response-at-the-grammys/ Audiences today expect transparency and authenticity from brands, organizations and public figures. The recent events involving The Weeknd and the Recording Academy at the Grammys put this expectation in the spotlight. Audiences today expect transparency and authenticity from brands, organizations and public figures. The recent events involving The Weeknd and the Recording Academy at the Grammys put this expectation in the spotlight. The controversy started when The Weeknd, a globally recognized artist, publicly criticized The Grammy Awards after his album After Hours was snubbed in the 2021 nominations. He accused the Grammys of being "corrupt" and called for greater transparency in their selection process. In response, Recording Academy CEO Harvey Mason Jr. addressed the backlash head-on during the Grammys on February 2. He acknowledged the criticism, reaffirmed the Academy's commitment to fairness and outlined ongoing efforts to improve the nomination process. Then, in a strategic PR move, Mason surprised audiences by saying, "I never thought I would say this," before introducing The Weeknd as the next performer. This marked The Weeknd's return to the Grammy stage after previously boycotting the event — a full-circle moment. This exchange wasn't just about one artist and an awards show. It underscored how public figures can push for industry-wide change. The Weeknd's stance forced a larger conversation about transparency in award nominations, leading to real changes within the Academy. It also set a precedent for other artists to speak out. That was evident last night when Chappell Roan, during her Grammy acceptance speech, called out record labels for failing to provide livable wages and health insurance to developing artists. She didn't hold back: "Labels, we got you, but do you got us? " The audience... --- - Published: 2025-01-21 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/3-key-ai-learnings-your-organization/ Moore’s recently released M.Cast™ Trends Report highlights the outsized, evolving role of AI. The report highlights seven pivotal trends impacting marketing, business and society, with AI as a megatrend reshaping industries from healthcare to entertainment. AI is not a proxy for a human – not even close. However, it serves as a valuable tool to streamline work processes so we are freed up to focus on the more strategic, creative aspects of our jobs. Across all industries, it is driving efficiency, innovation and new business models. As marketers, we’re integrating these insights into our strategies and tactics for clients and their customers. Moore’s recently released M. Cast™ Trends Report highlights the outsized, evolving role of AI. The report highlights seven pivotal trends impacting marketing, business and society, with AI as a megatrend reshaping industries from healthcare to entertainment. Even in our trend about customer care – which reinforces the need for brands to build loyalty and trust through using an emotional connection – AI plays a role. It helps businesses save time on customer service tasks so they can focus on the care component. For example, Salesforce reports that 62% of customers say they would rather interact with a chatbot than wait for human employees to respond. Additionally, IBM states that 80% of routine customer service inquiries can be handled by chatbots. By addressing customer service needs efficiently, businesses can focus on truly caring for customers through empathy, building long-term relationships and understanding what matters to each individual. Here are three other AI learnings to help you drive business success: AI requires training and management. It is only as good as the prompts you give it. While AI can enhance a brand’s relationship with its... --- - Published: 2024-12-05 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/use-futurist-thinking-drive-success-age-convergence/ In November, Moore launched the 2025 M.Cast™ Trends Report, offering a detailed analysis of seven key trends expected to shape the business landscape in the coming year — with artificial intelligence as the “mega trend” shaping nearly every industry. In November, Moore launched the 2025 M. Cast™ Trends Report, offering a detailed analysis of seven key trends expected to shape the business landscape in the coming year — with artificial intelligence as the “mega trend” shaping nearly every industry. Covering a wide range of topics, including technology advancements, market shifts and consumer behavior patterns, M. Cast™ equips leaders with the insights needed to make informed decisions, innovate and strategically plan for the future. Today, we delve into the No. 1 trend: Think like a futurist in the age of convergence. In today's rapidly evolving business landscape, it is crucial for leaders to adopt a futurist mindset. This approach involves anticipating and preparing for future trends, challenges and opportunities, rather than merely reacting to present circumstances. By thinking like a futurist, leaders can ensure their organizations remain competitive and resilient in the face of constant change. One of the key reasons why futurist thinking is essential for leaders is the trend of convergence. Convergence refers to the merging of distinct industries, technologies and markets, creating new opportunities and challenges. For example, the convergence of technology and healthcare has led to the rise of telemedicine and wearable health devices, transforming how healthcare services are delivered and consumed. Similarly, the integration of artificial intelligence and finance has given birth to fintech innovations, reshaping the financial services landscape. By embracing a futurist mindset, leaders can identify and capitalize on these convergence trends – especially when coupled with AI’s power to analyze customer data,... --- - Published: 2024-11-21 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-agency-introduces-2025-m-cast-trends-report/ The Moore Agency Introduces 2025 M.Cast™ Trends Report Tallahassee, Florida – – The Moore Agency, a globally top-ranked integrated communications agency, announces the release of the 2025 M. Cast™ Trends Report. The report identifies seven pivotal trends that will have an impact on marketing, business and society in 2025. M. Cast highlights the unique and fascinating intersection between the rapid advancement of technology-driven solutions and the enduring quest for human connection. The 2025 M. Cast™ Trends Report underscores the profound influence of artificial intelligence (AI), a megatrend reshaping industries from healthcare and education to marketing and entertainment. By embedding AI considerations across all seven trends, the report equips organizations with insights to harness technology responsibly while maintaining a human-centric approach to build brand loyalty and drive business results. As generative AI continues to evolve, it presents incredible opportunities for organizations to streamline operations, enhance decision-making, and deliver personalized customer experiences,” said Terrie Ard, President & COO. “However, the brands and leaders that will stand out are those who balance these advancements with transparency, authenticity and a commitment to fostering human connection. Key Highlights from the 2025 M. Cast™ Trends Report: The Age of Convergence: The trend of convergence is reshaping industries, products and technologies, giving rise to innovative business models and transforming markets. A New Era for Data: In the age of privacy concerns and regulation, a richer, more wholistic approach – one that examines existing data in combination with behavior analysis, social listening and other tools – will provide big-picture insights that drive informed business decisions. The... --- - Published: 2024-10-28 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/marketing-communications-matter-more-than-ever/ Maintaining investments in communications and marketing efforts is crucial for building trust, engaging stakeholders and staying competitive As we prepare for 2025, business leaders are facing another year of uncertainty. With unpredictable elections and mixed economic signals, some companies are already planning to cut costs—including communications and marketing. However, cutting back now can stall momentum, forcing businesses to invest even more later just to regain visibility when the market bounces back. Instead, maintaining marketing efforts is a smarter move. It’s an investment in future growth, especially during challenging times. Just like saving for retirement or sticking to an exercise routine, consistent outreach ensures your brand stays top-of-mind and ready for recovery. In today’s rapidly evolving business environment, budgeting for communications and marketing is no longer optional—it’s essential. As we approach 2025, companies need to understand the critical role strategic communication plays in building trust, strengthening stakeholder relationships and driving growth. Let’s explore why marketing and communications must remain a top priority in your 2025 budget to ensure your business stays resilient and competitive. Integrated Communications Drives Consistency Across Channels: Today’s audiences engage with brands across multiple touchpoints—social media, websites, email, media outlets and events. Integrated communications ensure that your messaging remains consistent across all channels, building a unified brand identity. This omnichannel strategy fosters trust and loyalty, as 90% of consumers expect seamless communication with brands regardless of platform. Budgeting for integrated communications means building stronger, more connected campaigns that resonate with stakeholders, maximizing the return on investment across all touchpoints. The Power of Reputation in the Digital Era: Your brand’s reputation is arguably your most valuable... --- - Published: 2024-10-23 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/lift-your-employees-volunteer/ Get the data about why brands should invest in this billion-dollar growing industry We all share the desire to feel like we are a part of something larger – a community that offers support and stability. Strong communities foster social connections while improving education, safety, professional opportunities, health and happiness. Corporate social responsibility (CSR) is the belief that a business should consider how it impacts the surrounding community. A core element of CSR is philanthropic responsibility, which prioritizes community engagement and volunteering. And workplace volunteer opportunities can lead to compelling business outcomes: Attract and retain talent: Volunteer activities provide a space to build transferable skills, networks and leadership abilities. An April 2024 Deloitte survey revealed that 87% of professionals consider workplace volunteer opportunities a factor in their decision to stay with their current employer or pursue a new one. Through volunteer efforts, team members can expand or grow their skillsets in project management, fundraising, communications, public speaking and more – all relevant skills for new and senior level professionals. Enhance team building: Volunteering promotes trust and camaraderie among workplace teams, guiding them to work together efficiently. Based on a Gallup survey, only 32% of employees felt positively engaged in their positions in the second quarter of 2024. A workplace volunteer program is one solution to increase employee engagement and fulfilment through shared commitment to service-based initiatives. Improve company culture: Employers who provide flexibility to volunteer see enhanced motivation among their employees, according to Forbes. This results in greater performance, enthusiasm and emotional investment in the company. With a strong company culture, team retention... --- - Published: 2024-10-22 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-moore-agency-joins-public-relations-global-network-and-wins-two-international-awards/ Moore Makes Inc.’s Annual List of Best Workplaces for 2024 Tallahassee, FL (October 16, 2024) — The Moore Agency, an integrated marketing and communications firm headquartered in Tallahassee, Florida, has officially joined the Public Relations Global Network (PRGN), an international organization of 58 leading independent public relations agencies. Moore's addition brings significant expertise and a new presence in Florida, further strengthening PRGN's global network. "This growth means more than just numbers—it reflects PRGN’s unwavering commitment to expanding our global reach and deepening the diversity of expertise within the network. Each new member brings fresh perspectives and unique insights, reinforcing PRGN’s position as a truly international network dedicated to excellence in public relations,” said Natacha Clarac, PRGN president and general director of Athenora Consulting in Brussels. PRGN is an exclusive network of top-tier independent PR and communications agencies worldwide. This partnership amplifies Moore’s global reach, enabling the agency to provide clients with innovative, world-class solutions while maintaining the agency’s trademark of personalized service. Being part of PRGN offers Moore and their clients access to local expertise in over 50 markets and solidifies the agency’s role as a leader in the communications industry. "For three decades Moore has received feedback from clients that our customer service is unmatched, leading them to choose Moore year over year. With this success, we are thrilled to become a part of the Public Relations Global Network, opening the door to a world of collaboration and innovation with industry leaders. The PRGN alliance will further enable us to harness the expertise of top communications professionals across the... --- - Published: 2024-10-14 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/the-moore-agency-earns-multiple-prestigious-prnews-platinum-awards-celebrates-leadership-and-campaign-excellence/ Moore, a top ranked marketing and communications agency, is proud to announce CEO & Founder Karen Moore’s recognition as Person of the Year and awards across several distinguished categories at the 2024 PRNEWS Platinum Awards. New York, NY (October 14, 2024) – Moore, a top ranked marketing and communications agency, is proud to announce CEO & Founder Karen Moore’s recognition as Person of the Year and awards across several distinguished categories at the 2024 PRNEWS Platinum Awards. These coveted awards and recognition further solidify Moore’s reputation for excellence and innovation in the industry. Karen Moore was honored with a 2024 People of the Year award in the Mentor category by PRNEWS, for her exceptional leadership and commitment to growing and uplifting the next generation of PR professionals, entrepreneurs and leaders. “I’m truly honored to be recognized as a mentor, as fostering the growth of the next generation of leaders is something I deeply value,” said Karen Moore. Based on Karen’s vision and President & COO Terrie Ard’s leadership, Moore has also been named a Top 10 Women-Owned Agencies in the U. S. , a testament to Moore’s strong company culture, growth and impact on the communications industry. In addition to these honors, Moore has been celebrated for several award-winning campaigns, reflecting the agency’s commitment to results-driven, creative solutions for clients: Winner: Community Relations, Florida Department of Agriculture and Consumer Services’ Summer BreakSpot campaign, which highlighted critical access to healthy meals for children during the summer months. Winner: Influencer Campaign, Florida Prepaid College Board’s Open Enrollment campaign, leveraging key influencers to promote the benefits of saving early for college education. Finalist: Employee Event, Takeda's 242nd Birthday celebration, which brought together employees for an engaging and memorable... --- - Published: 2024-09-23 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/engaging-hispanic-consumers-a-strategic-approach/ Authentic connection requires more than translating marketing materials into Spanish. Hispanic Heritage Month, celebrated from September 15 to October 15, honors the rich contributions of Hispanic and Latino communities in the United States. The monthlong observance begins mid-month to coincide with the independence anniversaries of several Latin American countries, including Mexico, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. It also recognizes the impact Hispanic Americans have had on various facets of U. S. society, including arts, science and business, and serves as a time to highlight the traditions and histories within the Hispanic community. For businesses, Hispanic Heritage Month offers an opportunity to emphasize the importance of engaging with one of the fastest-growing consumer segments in the United States. According to Statista, more than 60 million Hispanics live in the United States – roughly 20% of the total population and growing. Hispanic buying power is expected to grow to  $2. 8 trillion by 2026, representing 12. 1% of total U. S. buying power. Effectively reaching this audience requires a nuanced approach that goes beyond translating marketing materials into Spanish. Brands should aim to understand the backgrounds, values and experiences within the Hispanic community, which includes people from over 20 countries with unique traditions and dialects. In Florida, home to Moore’s headquarters and considered a gateway to the Americas, Latinos account for almost 30% of the population. With our 30+ years of reaching target audiences and inspiring action, we understand that businesses wanting to reach this audience should develop marketing campaigns that resonate. This includes partnering with Hispanic influencers, creating... --- - Published: 2024-08-26 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/this-election-cycle-use-these-strategies-in-the-workplace/ Get the data about why brands should invest in this billion-dollar growing industry Presidential elections typically see higher voter turnout, heightened media coverage and polarizing debate. In the run-up to Nov. 5 and even for a while afterward, the strain will build: People might question their trust in media, experience tension with family members or generally feel more anxious. All that can spill into the workplace. According to Gartner research, 36% of U. S. employees surveyed reported that the topic of the 2020 U. S. presidential election had led them to avoid talking to or working with a coworker because of their political beliefs.  This year, more than 1 in 4 younger employees reported feeling stressed out because of political discussions at work, and more than twice as many men as women said political talk is making them less productive, according to a survey from the American Psychological Association. Insightful leaders can minimize these impacts, however. According to the Edelman Trust Barometer, business is the most trusted institution in the U. S. for the fourth consecutive year. And while PWC says there is a trust gap — 86% of business executives think employee trust is high, compared to 67% of employees who say they highly trust their employer — 67% is still an impressive number. As leaders, it’s incumbent on us to set the tone in our workplaces. Through proactive internal communications, we can reinforce employee trust and use it to reduce any disruption the election cycle may cause. Here are our tips: Lead with empathy. In a nonpartisan way, acknowledge that employees may have... --- - Published: 2024-08-07 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/moore-makes-incs-best-workplaces-for-2024/ Moore Makes Inc.’s Annual List of Best Workplaces for 2024 Tallahassee, FL (June 18, 2024) — Once again, Moore has been named to Inc. ’s annual Best Workplaces list — the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company cultures. Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with market hubs in Miami, West Palm Beach, Denver and New Orleans. The firm is composed of a multidisciplinary team of experts, skilled in all major capabilities including branding, advertising, digital marketing, public relations, media relations, advocacy and crisis communications. We credit our strong culture with encouraging our talent team to stay and grow the breadth and depth of their expertise right here at Moore,” said Karen Moore, founder and CEO. “We have a knack for recognizing, nurturing and retaining talent, and I think it’s the biggest reason behind our industry-leading client retention rate. Moore credits its 92% client retention rate and 98% employee retention rate in part to the company culture, which benefits from innovative and robust corporate wellness, professional development and community service programs. When your culture puts the team first, it becomes easier to not only retain talent but also to attract new hires, facilitating growth,” said Moore President and COO Terrie Ard. “We also build expectations of growth into our culture, because growth is crucial to the long-term survival of a business. Growing helps you to acquire assets, reward the team, attract new talent, invest in technology and more. After collecting data from thousands of submissions, Inc.... --- - Published: 2024-08-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-moore-agency-top-100-best-companies-list/ The Moore Agency Named to Top 100 Best Companies List ST. PETERSBURG, FL (Aug. 1, 2024) – For the 15th year in a row, Moore has been named one of Florida’s Best Companies To Work For. The annual Best Companies To Work For In Florida list, featured in the August issue of Florida Trend magazine, ranks 100 companies in small, medium and large employer categories. To participate, companies or government entities were required to have at least 15 workers in Florida and to be in operation at least one year. Companies that chose to participate underwent an evaluation of their workplace policies, practices, philosophy, systems and demographics. The process also included a survey to measure employee satisfaction. The combined scores determined the top companies and the final ranking. "In today’s hyper-competitive labor market, it takes more than good salaries and benefits to attract and keep talent,” says Florida Trend Executive Editor Amy Keller. “Looking under the hood, we see that the Best Companies To Work For in Florida maintain an edge by prioritizing culture and creating environments where employees are engaged, feel valued and can grow. They also strive to balance employee needs with business priorities, baking flexibility and fun into the workplace. Their examples provide a terrific blueprint for companies seeking to stand out from the pack. " "Pioneers and trend-setters... this year’s group of Best Companies To Work For In Florida stand out from their competition," says Florida Trend Publisher David Denor. Innovative in their thinking, inspirational in their actions and visionaries in their industries – these companies... --- - Published: 2024-07-23 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/influencer-marketing-when-a-tried-and-true-strategy-adapts-to-the-modern-world/ Get the data about why brands should invest in this billion-dollar growing industry Influencer marketing has proven it is here to stay. According to the 2024 Influencer MarketingHub Benchmark Report, the industry is projected to grow to approximately $24 billion by the end of this year. And in a recent survey of marketing professionals, 85% said they would be allocating budget to influencer marketing (up from 37% when the survey launched in 2017). Despite all of this, some brands are still on the fence. The question then: What are you waiting for? If you are a C-suite executive or in-house marketing professional wondering how to start, see our previous blog here. If you need a reminder about the significance of this space – and how everyone from the cool kids to your grandma is on social media – then read on. We’ve gathered the latest data points and qualitative feedback from our top creator partners. Spoiler alert: Serious budgets are being spent, real ROI is on the line and there is much success to celebrate. We listen to voices we trust First, let’s take a step back. Before we all lived on the internet in a significant way, where did you get your recommendations for skincare, healthcare, a new car, the latest toy or where to go out to dinner? You likely sourced trusted opinions from people you know (family, friends, colleagues, etc. ). While those opinions remain important, influencers have created actual communities through authentic and engaging content, so you feel like you know them, too (whether you do in real life... --- - Published: 2024-06-25 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/turn-data-into-dollars-with-marketing-automation/ Use marketing automation to deliver personalized content to users at scale, nurturing leads through the sales funnel with minimal manual intervention. Today’s marketing landscape is more confusing and cluttered than ever. With audiences receiving over 4,000 messages a day, it is critical to deliver messages that demonstrate you know your customers. Enter marketing automation. Simply put, marketing automation is the use of software and technology to streamline, automate, and measure tasks such as emails, social media posts and ad campaigns. It enables marketers to deliver personalized content to users at scale, nurturing leads through the sales funnel with minimal manual intervention. And it is cost effective: According to MarketSplash, the return on investment achieved through marketing automation stands at $5. 44 for every dollar spent. Consider new prospects who fill out a form on your website; what happens next? Through marketing automation, they can be enrolled in workflows tailored to their needs and stage of their decision-making journey. With an “email nurture” campaign, personalized emails that resonate precisely with them are delivered to their inbox at data-proven cadence. This approach ensures that the right message reaches the right person at the right time, helping to: Keep your brand top of mind Extend the “shelf life” of an ad campaign, event or partnership activation Prove your interest in engaging with them personally, which is something customers now expect. Moore uses marketing automation to create dynamic content paths that guide customers through a personalized journey, aligning content with the actions we hope they will take. For example, on behalf of a client focused on adult education, we have sent emails to adults reminding... --- - Published: 2024-05-29 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moores-jordan-jacobs-named-among-2024-prnews-top-women/ TALLAHASSEE, FL (May 9, 2024) — Moore is proud to announce that Partner and Senior Vice President Jordan Jacobs has been named a member of the 2024 Top Women in PR by PRNEWS in its “Motivator” category. For the past decade, Jordan has been an integral leader at Moore, inspiring the team to be their best, implementing new services to advance the agency and delivering unprecedented results for clients,” said Terrie Ard, Moore President, COO and Partner. “She is a complete package as a leader and colleague — demonstrating hunger to grow each day and hitting big homeruns to advance the entire Moore team. In addition to delivering meaningful results for the agency’s largest state, national and international clients, Jordan helps everyone at Moore rise to their greatest potential. She leads Moore’s largest team — “MarComm,” short for marketing and communications — whose members are typically the lead point of contact for clients with integrated scopes of work. Last year, Jacobs was named a Moore Partner in recognition of her dynamic strengths in leading the team, years of significant client results and rigorous contribution to the agency’s strategic growth. Being named to this class of elite Top Women in the industry is not only an honor but also a reflection on Moore’s excellence,” Jacobs said. “It drives home the importance of balanced leadership that both pushes the team to achieve and grow while supporting members with the positive encouragement they need to be effective. I’m so grateful to be a part of... --- - Published: 2024-05-17 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/5-tips-to-ace-your-next-media-interview/ Through media training, leaders learn how to not only handle tough questions and navigate sensitive issues but also communicate their message clearly, concisely and consistently. For 15 years before joining Moore, I had a job that made many people in power avoid me, fear me or speak to me only reluctantly and in awkward half-sentences. I was ... (insert scary music ... ) a reporter. Today, one of my roles at Moore is leading media trainings for clients to help people in leadership positions move from fearing interviews and press conferences to embracing them. Any leader today that wants to stay relevant and influential – whether running a multimillion-dollar corporation, a government agency or a nonprofit – needs to be confident and adept at interacting with reporters and news outlets. Through media training, leaders learn how to not only handle tough questions and navigate sensitive issues but also communicate their message clearly, concisely and consistently. Media-savvy leaders recognize the media’s power to shape not just an organization’s brand but also a leader’s personal brand, setting them up as thought leaders within their industry or space. They then learn how to leverage and build media relationships for long-term benefits. But, yes, I know. Reporters can seem scary with all their questions and cameras and microphones in your face. Take a deep breath, and then use these five tactics to nail your next media interview: Think like a reporter: A solid reporter wants strong visuals, powerful stories and data, and they want it on time. So when you are providing an interview, come with an anecdote or story that illustrates the topic or issue. Speak visually –... --- - Published: 2024-05-03 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/for-third-consecutive-year-moore-ranks-among-nations-top-50-pr-firms/ Other national rankings include No. 5 in Public Affairs, No. 6 in Education Tallahassee, FL (May 7, 2024) — For the third consecutive year, O’Dwyer’s has ranked Moore among its Top 50 public relations firms in the United States and Top 10 in the Southeast. O’Dwyer’s, a nationally recognized industry leader for communications and marketing, also issued rankings by areas of expertise. Other notable 2024 industry ratings include: No. 1 in Florida and No. 5 in the nation for Public Affairs No. 1 in Florida and No. 6 in the nation for Education No. 1 in Florida for Healthcare No. 1 in Florida for Agriculture "I am beyond proud of this team of accomplished marketers, designers, advertisers and business strategists,” said Karen Moore, founder and CEO of the agency, which has headquarters in Tallahassee and market hubs in Miami, West Palm Beach, Denver and New Orleans. “Our clients consistently indicate our customer service is unmatched, leading them to choose Moore year after year so we can build to even greater success together. " Moore boasts a 98% client retention rate and 92% employee retention rate. At Moore, nearly 1 in 4 team members have been with the agency for more than 10 years, and many client partnerships span decades. "Team members stay with Moore because of the strong culture that has always been a part of our core values,” said Terrie Ard, President and COO. “We believe that our greatest asset is our team and each day we recognize them for their individual success and the wins they create for our clients. "... --- - Published: 2024-04-15 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/lessons-for-every-ceo-taylors-version/ "Timing is everything” is a sentiment especially true in business: Being in the right place at the right time can make all the difference. "Timing is everything” is a sentiment especially true in business: Being in the right place at the right time can make all the difference. In this spirit, this blog is being sent via Moore's M List at 12:01 a. m. EST—the exact moment Taylor Swift's highly anticipated new album, "The Tortured Poets Department," is being released, with fans and critics alike buzzing with excitement. Swift’s evocative storytelling and brand success were the genesis of a new endeavor for me this year: to teach a course at Florida State University dedicated to studying Taylor Swift with the application of writing and branding. Over the last three months, with the unconventional syllabus for COM 3930 “Advanced Writing and Branding Techniques: (Taylor’s Version),” we have examined Swift's lyrics not just as catchy pop songs but also as tools for rhetorical analysis, writing development and branding strategy. As a self-proclaimed Swiftie, it is clear to me Taylor Swift’s career as an artist and businesswoman is filled with valuable lessons for students and business professionals alike. Swift's unparalleled success in the music industry and her astute branding strategies can provide profound insights applicable to leadership in any sector. Here are three essential lessons paramount for every CEO: Authenticity and Storytelling: Taylor Swift's success is deeply rooted in her authenticity and storytelling prowess. Swift's ability to connect with her audience through genuine storytelling resonates with consumers and fosters brand loyalty. Similarly, CEOs should strive to convey their company's story authentically, aligning it with the organization's values... --- - Published: 2024-03-26 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-creative-touch-human-vs-ai/ From custom illustrations and expressive typography to environment-forward thinking, some brands are choosing distinctly human touches. As the old cliché goes, “the only constant is change. ” CEOs and business leaders who prioritize change and develop a long-term strategy might just have the advantage. According to a PwC survey, 45% of global CEOs believe they must lean in to change and adapt to remain viable. Creatives tend to embrace change better than most. This is because we’re hardwired to be curious most of the time, and curiosity is often a notable catalyst for change. It’s how we remain relevant and tap into what makes an audience buy in to a product or service. And when it comes to current disruptors, artificial intelligence isn’t just change; it’s a revolution. Even as creatives use AI to stimulate — not stifle — creativity, a countertrend is developing: handmade creation exclusive to human work. This is no surprise to most industry insiders. Themed nostalgia and old-school fashion have continued to increase revenues over the past several years. We may be full speed ahead into a brave new world, but our hearts and minds are still focused on the rearview mirror. Here are three inspiring ways this human-made trend is defining brands in 2024: Custom illustrations. Think “The New Yorker” magazine with its famous illustrations. You will now see more brands pushing tailor-made illustrations to convey their unique personalities. A bespoke aesthetic is refreshing and can be tailored to any channel – adding a touch of human personality to brands that is memorable and relatable. Expressive typography. The future of typography... --- - Published: 2024-02-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-hires-leeann-phillips-as-creative-director/ Tallahassee, FL (February 5, 2024) — Communications, digital, strategy and creative agency Moore is pleased to announce the hire of LeeAnn Phillips as creative director. As the lead of Moore’s creative team, Phillips will shape the overall direction and vision of brands and projects from concept to execution. Based in Tallahassee, Phillips has more than 20 years of award-winning experience, with a strong emphasis in design. Her client portfolio has included healthcare systems, financial institutions, hospitality groups in the Southeast, national food and beverage chains, collegiate departments, planned communities, independent living communities and boutique businesses. Her collaborations have won Gold Addy awards and Best of Show awards in several categories. “I like the challenge of solving the puzzle and discovering what engages audiences and why. I’m intrigued by what motivates people,” Phillips said. “And I really love working with a team to use our individual strengths to create brilliant work together. ” Phillips joins Moore at a good time. The agency has enjoyed a 79% revenue growth over the past five years, boasts a 98% client retention rate and is ranked in the Top 50 in the nation by O’Dwyer’s and Top 200 in the world by PRovoke Report. The agency’s creative team — with well over 100 years of deep experience in design, copywriting, videography, social media, production management and more — has been an important contributor to those successes. “We’re thrilled to have someone of LeeAnn’s caliber, expertise, skill, and knowledge joining our phenomenal creative team,” said Moore... --- - Published: 2024-01-23 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/improving-relationships-as-a-business-practice-tips-and-strategies/ Being a good human — communicating, serving, and showing up with generosity — always pays dividends Building relationships is not about transactions – it’s about connections. ” — Michelle Tillis Lederman, networking speaker and author The importance of relationships is as true in business as it is in our personal lives. The start of the new year – and the legislative session in Florida, site of our headquarters – has us thinking about what’s at the foundation of great partnerships. Across multiple marketing verticals – from public affairs to media relations, influencer relations, partnerships, communications and more – our success stems from the strength and quality of our relationships. Here are three key takeaways to help your team build relationships that will last: Remember, it’s people, not transactions.  While many aspects of marketing and communications can feel transactional because budgets are involved, there are plenty of opportunities to remember it’s people, not transactions. Unlike our robot counterparts that are quickly growing in popular discussion, people are at the heart of relationships – and they can be flexible. So be accommodating, go over and above, and if something like a deadline needs to be adjusted, your contact – whether an influencer, partner or client – will be more flexible and apt to agree. Simply put: AI can’t substitute for relationships (sorry, ChatGPT). There is no such thing as being too giving.  The saying about it being better to give than to receive holds true. When you are giving of your time, of your knowledge and even just the occasional “surprise and delight” card or gift, you’re sending the... --- - Published: 2024-01-15 - Modified: 2026-02-12 - URL: https://mooreagencydev.wpengine.com/were-connecting-with-the-disability-community-heres-how/ n 1990, 60 demonstrators set aside their wheelchairs and mobility aids to scale 78 marble steps to the doors of the U.S. Capitol. Their slow, triumphant demonstration, known as the “Capitol Crawl,” catalyzed support for the Americans with Disabilities Act. In 1990, 60 demonstrators set aside their wheelchairs and mobility aids to scale 78 marble steps to the doors of the U. S. Capitol. Their slow, triumphant demonstration, known as the “Capitol Crawl,” catalyzed support for the Americans with Disabilities Act. Today, the disability community is still striving — and Moore is proud to help amplify their voice and fuel more victories. There is tremendous opportunity with this niche market. About 13% of the U. S. population identifies as having some type of impairment that impacts their daily activities, and their buying power is estimated to be more than $22 billion annually. Through our work, we've delivered messages of financial freedom, job opportunity, greater accessibility and acceptance. With our 30-plus years of reaching target audiences and inspiring action, we understand the motivations, perceptions, barriers and opportunities to best reach the disability audience. Here are some of our key insights: Disability is a powerful unifier. While everyone’s path is different, there is an inherent camaraderie shared within this community as they navigate unique challenges. The disability community is close-knit, with greater-than-average reliance on word-of-mouth and trusted advocates. Secondary audiences matter. We consistently find that the disability community has an army of supporters and advocates behind them, championing their success. These audiences are as important to engage and connect with. Support and hope resonate. These messages can validate the experiences and struggles of individuals with disabilities, counteract stigma and highlight their capability to effect change. Messages of optimism and resilience connect and... --- - Published: 2023-12-12 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/relevance-report-10-business-trends-to-anticipate-in-2024/ Incorporate these tools and strategies into your marketing and business plans The business landscape has been described as being caught in a “permacrisis” or “polycrisis”— reflecting the ongoing and multifaceted challenges many industries are facing. Various factors, including technological advancements, economic fluctuations, political changes and environmental concerns, contribute to a state of constant flux. The unpredictability and sudden emergence of events such as pandemics, wars and AI revolutions highlight the need for adaptability. In such a fast-paced and volatile environment, the key to success for brands lies in the ability to harness data and insights effectively. Keeping pace with, or even predicting, shifting trends and challenges is crucial. Over the past 30 years, Moore has addressed some of the most complex issues working with businesses, governments and not-for-profits transcending nearly every industry segment from education and healthcare to the environment and technology. This Moore 2024 Relevance Report provides the top 10 trends that we believe will impact business, government and society in the coming year. This report is designed to serve as a guide to the challenges, experiences and opportunities your organization, employees, customers and stakeholders will face in 2024, so you can ensure these learnings are front and center in your business plans and marketing strategies. 1//Tailored to You: AI-Powered Customizations In 2024, artificial intelligence (AI) takes center stage in marketing, revolutionizing how businesses connect with their audiences. AI-powered personalization goes beyond basic targeting, offering hyper-personalized experiences based on individual preferences, behaviors and past interactions. From tailored content recommendations to personalized journeys, businesses are harnessing the power of AI to create... --- - Published: 2023-11-14 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/show-appreciation-by-understanding-coworkers-love-languages/ Benefits include stronger connections, better communications and improved productivity You have probably heard of the “love languages” as popularized by Dr. Gary Chapman. You might know what your love language is, or your partner’s, or even your children’s. But what about your coworkers? In his follow-up book Dr. Gary Chapman explores the five languages of appreciation in the workplace. In November, gratitude is top of mind, so consider using love languages at work as a personalized way to express appreciation and show you care. As a bonus, it can improve communication, enhance productivity and foster stronger connections, which is especially important in our new hybrid ways of working. Before we dive into the workplace application, let's recap the five love/appreciation languages: Words of affirmation: This love language focuses on verbal praise and appreciation. Acts of service: Individuals who value acts of service feel loved when someone helps them or takes care of tasks. Receiving gifts: This love language involves thoughtful gift-giving and receiving. Quality time: Spending undivided attention with someone is key here. Physical touch: Gestures like hugs or handshakes communicates appreciation. In the workplace, people may have varying preferences for how they like to receive gratitude, support and acknowledgment. Pay attention to your colleagues and listen to their cues. Do they often compliment others? Do they sit a little straighter when you provide positive feedback on their efforts? They might appreciate words of affirmation. For these team members, recognize and praise your colleagues for their hard work and accomplishments. Be specific in your feedback, as this can have... --- - Published: 2023-11-01 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/get-in-the-game/ In-game advertising: a winning tactic to capture undivided attention. As a consumer in today's fragmented media landscape, we are served content buffet-style; gone are the days of the staged meal where we are served ads one by one. More than 70% of adults divide their attention with a second screen while watching TV. Options are endless and on demand. Beyond choosing what to view and when, viewers now consume multiple forms of content at once through the use of second screens. Most of the time it's with a smartphone. While the TV could be the initiator of this media meal, is it still the primary screen? How can advertisers successfully “undivide” divided attention to obtain a viewer’s focus? Cue gaming. More than half of the US population are digital gamers, with mobile gaming making up the largest segment of that. The average age of a gamer is 35, with 48% being female. There is at least one gamer in 75% of US households. Also in the US, 55% of parents play video games with their children. Taking a look at those who only play games on mobile, 75% are female. Gaming is the top choice for entertainment among Gen Z and a close second in Millennials. But it's not just taking a hold in the younger crowds as 45% of older adults play video games. In-game Advertising Examples The rise in gaming can be attributed to several different factors. People who grew up with video games in their formative years are not leaving them behind as they age. Nor... --- - Published: 2023-10-30 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/beyond-instincts-how-to-effectively-communicate-during-a-crisis/ Follow these ten steps before, during and after the drama In a stressful or frightening situation, fight or flight is an instinctive response, but it isn’t always the best one. Pausing to talk things out — to listen and respond with care — is the more mature and effective choice not only for people but for organizations. Just as the goal of fight or flight is to return to a state of calm, the goal of crisis communication is to return to normal operations quickly and without losing trust. Improper communication surrounding a crisis often results in a PR nightmare. This is especially true in today’s fast-paced digital age where news is available on any medium and videos go viral. The key to avoiding a PR nightmare is to do careful, smart work now to prepare robust crisis communication strategies for the future. Any company that interacts with the public, stakeholders or the media will benefit from developing a crisis communication game plan and preparing the tools to implement it. Moore has adopted several evidence-based best practices over the years. Here are ten of my top crisis communication tips:  Before the Crisis Prepare a plan. While crises are unpredictable, you can prepare for likely scenarios. Your plan should anticipate potential crises based on your industry, and all organizations should prepare for a cybersecurity scenario. Good responses result from strategic planning that outlines company goals, identifies target audiences, names a crisis management team, drafts the steps to take when a crisis emerges and provides sample messaging for communication with the public.  ... --- - Published: 2023-10-17 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/brand-storytelling-is-living-its-digital-and-data-era/ A brand story that resonates isn’t enough - leverage digital, data and AI to extend reach and engagement. In the business world, we are all storytellers. Storytelling bridges a brand's identity, values and offerings to the hearts and minds of its audience. And THAT is important to any business’ bottom line because loyal consumers will choose a brand they love over one they don’t know, even if it means going out of their way, out of their budget or out of their comfort zone. Wanna know how? Read on to uncover the tools of data intelligence and digital resources to ensure you are 1) telling a story that will matter to your target audiences (because the data tells you so) and 2) that you’ll reach them where they are at the right time for that story to resonate. The Rule of 10. The Rule of 10 suggests that customers need 10 exposures to your message or brand before they're inspired to take action. Think about it—amidst the daily deluge of advertisements (4K on average, going as high as 10K), making an impression has never been more challenging. So even if your brand has the best story to tell, if you can’t break through the noise, no one will hear you. This is where Data and Digital come in. Think of Data and Digital as your lead players. They are the method and the medium for delivering your story. Data-driven insights from tools like Google Analytics and User Experience audits guide you in optimizing your website and crafting engaging email strategies. Quality surpasses quantity when it comes to email... --- - Published: 2023-10-09 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/the-unignorable-wins-of-coach-prime/ Follow these five rules of branding that disrupt, get people talking and engaged College football is in full swing, and full attention is lasered in on Colorado Buffaloes football Coach Deion Sanders and his Cinderella team. They’re 4-2 after week 6, following a dismal 1-11 season last year before the takeover of “Coach Prime” — as he has branded himself. But the wins and almost-wins (including a one-touchdown loss to the mighty USC) are what have everyone tuned in and talking. Coach Prime is loud, unabashedly so. Plenty are rolling their eyes at all the hype (especially other teams and more traditional coaches). But whether they love him or hate him, college football fans and the media cannot ignore Coach Prime or what he and the football team are doing right now. Consider: His September 18 interview with 60 Minutes drew the most viewers for the news program in over 2 years. Over 1 million tuned in to watch Coach Prime, compared to less than 150,000 who watched their interview with Ukrainian President Volodymyr Zelenskyy. Tickets for the remainder of the Buffs’ season are sold out — a first in the history of the program. In a single day in September, sales for the Blenders sunglasses that are Coach Prime’s signature topped $1. 25 million. The total this season? Well over $5 million. In one social media video, he managed to turn a 98-year-old lifelong fan into the heart behind his personal tagline of “Give me my theme music! ” The mark of a strong brand is one that is seemingly seen, heard... --- - Published: 2023-07-31 - Modified: 2026-02-12 - URL: https://mooreagencydev.wpengine.com/the-moore-agency-named-to-top-100-best-companies-list/ This makes 14 consecutive years The Moore Agency has been recognized with this honor. ST. PETERSBURG, FL (July 28, 2023) — Moore was recently named one of Florida’s Best Companies To Work For. The annual Best Companies To Work For In Florida list featured in the August issue of Florida Trend magazine ranks 100 companies in small, medium and large employer categories. To participate, companies or government entities were required to have at least 15 workers in Florida and to be in operation at least one year. Companies that chose to participate underwent an evaluation of their workplace policies, practices, philosophy, systems and demographics. The process also included a survey to measure employee satisfaction. The combined scores determined the top companies and the final ranking. It’s clear the nature of the workplace has fundamentally changed, not only in hybrid work becoming a permanent part of the business landscape but in the expectations of employees when they do come to the office,” says Florida Trend Executive Editor Vickie Chachere. “What remains unchanged is that companies who listen to their employees and create workplaces that enhance the quality of life for their teams are rewarded with productivity, stability and a thriving work environment. ” “Innovative, inspirational and visionaries ... these Florida companies continue to set trends for others to follow,” says Florida Trend Publisher David Denor. This group of impressive companies continues to recruit, retain and deliver unique workplace environments for their employees and clients alike. Not afraid to takes chances or step outside the norms, the Best Companies To Work For In Florida are risk... --- - Published: 2023-07-18 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-leaders-named-top-women-in-pr/ In a milestone moment for Moore, PR NEWS named both Karen Moore, founder and CEO, and Terrie Ard, president and COO, to its 2023 list of Top Women Award winners in the “entrepreneur” and “change-maker” categories, respectively. The pair recently joined the other national and international winners at an awards celebration in New York City — where smoke from the Canadian wildfires cast a cloud over the sky but not their spirits. I sat down with our leaders for their thoughts. Q: Congratulations! Tell us about what this moment means to each of you. Karen: An entrepreneur sees a problem or challenge and creates a solution. I started the Moore Agency 30 years ago as a young entrepreneur with no office, no computer and no clients — just a strong reputation, some community connections and the will to make it work. Now, we are ranked among the nation’s top 50 largest public relations and public affairs agencies providing solutions to clients worldwide. Attending the event was a proud moment, but the honor must be shared and celebrated with our entire team. Terrie: It was energizing to be in a room filled with ambitious women leaders, all at the top of our game. This was also a moment to recognize our many successes at Moore, including a 79% revenue growth over the past five years. Q: Terrie, what do you think makes someone a change-maker? Terrie: Being a change-maker is like being a magician. Instead of pulling rabbits out of hats,... --- - Published: 2023-06-21 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/perils-and-perks-of-navigating-the-ai-revolution/ AI can inspire ideas, boost efficiency and create bandwidth to better serve clients, but it isn’t without risk. AI is everywhere. Its arrival into the everyday vernacular came on quickly, and the conversation shows little sign of lightening up anytime soon. There’s both an optimism and a fear associated with AI, not unlike the rise of prior technologies and innovations (remember Y2K)? At Moore, we are a leader in researching AI, both for what it can bring to our clients and also how it can aid us. When considering AI and how it can advance your organization, we recommend you think along the lines of “How can AI inspire us? ” and “What can ‘the robots’ do more quickly, allowing us to focus on the human-centered aspects of our jobs? ” In short, so far, AI enables two things: 1) inspiration and 2) efficiency. While AI can replace certain aspects and functions, no AI solution replaces the authenticity nor the relationships that are important to advancing business and organizational goals. With the hundreds of AI tools and platforms out there, we can help you navigate the landscape given our experience with several, including Taylor by Stagwell, ChatGPT by OpenAI, Copymatic and Sprinklr. We have been impressed with some of the unexpected features these AI tools deliver: Taylor generates not only media pitches but also lists of media outlets that could be pitched based on the content of the release. Copymatic gives the user the option to choose from 12 different voice/tone options, which can be parlayed into campaign copy. ChatGPT will learn your voice tone over time, based... --- - Published: 2023-06-14 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/double-victory-moore-agency-leaders-named-top-women-in-pr/ PRNEWS honors Founder Karen Moore and President Terrie Ard among 2023 cohort Tallahassee, FL (June 14, 2023) — In an unprecedented joint win for The Moore Agency, PRNEWS has named both Karen Moore, founder and CEO, and Terrie Ard, president and COO, to its 2023 list of Top Women Award winners. Karen Moore is being honored in the Entrepreneurs category and Terrie Ard as a Change-Maker. They joined the other national and international winners at an awards celebration in New York City. This is a bucket list win for each of us,” Karen Moore said. “I started this company 30 years ago as a young entrepreneur with no office, no computer and no clients – just a strong reputation, some community connections and the will to make it work. Now, Moore is ranked among the top 50 largest public relations and public affairs agencies in the U. S. , and we couldn’t be prouder. ” Moore and Ard are cultivating a staff culture that hails a 92% employee retention rate. Furthermore, nearly 25% of Moore team members have been with the agency for 10 years or more. The agency has been recognized for business growth and culture by Inc. 5000 as both a Fastest Growing Company and a Best Place to Work. Being named to this cohort of top women in PR is not only a milestone for our company but also validation of our conviction that growing our people is equally important as growing revenues,” Ard said. “I am grateful to work with such a talented and passionate team, every member... --- - Published: 2023-05-17 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/dont-be-silent-hone-and-own-your-value-proposition/ It's a noisy world out there. Within the space of just a few minutes, you can use multiple devices to receive information – you can set the alarm on your phone to wake you up, hop on your favorite social media channels to scroll through your feed and use your virtual assistant technology (like Alexa) to find out what the weather is like, all before you've even gotten out of bed. We're living in a world where it's possible to find out just about anything within a matter of minutes and we're bombarded by more messages than ever before. In the mid-2000s, consumers received up to 5,000 advertising messages per day. Twenty years later, that number has doubled. It's more difficult than ever before for businesses to cut through the clutter of messages their target audiences receive every day and motivate them to act. This is an opportunity I embrace daily as the lead of Moore’s Workforce Development and Education practice area. The organizations I work with are doing important, meaningful work – helping people find the education and training they need to secure the job they want and working with businesses to secure the talent that will keep their company thriving for years to come. The difficulty comes with reaching the right audience at the right time with the right message. We've worked for a number of years with the National Association of Workforce Boards, a Washington, D. C. -based organization that represents and advocates for the more than... --- - Published: 2023-05-12 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2023-florida-session-on-social-recap/ The data is in. Social media activity this legislative session was significant – with more than 130 million Session-related impressions on Twitter alone. Now that the Florida 2023 legislative session has come to a close, we took a closer look at which legislators and issues had the most impact on social media during this nine-week period. Moore’s #1 Public Affairs team and digital media strategists are using real-time, data-informed insights and strategy to target audiences on the right channels, with the right messaging to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2023-04-12 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/fewer-than-100-days-remain-to-secure-your-data/ Well-curated, thoughtfully analyzed data is one of your organization’s most powerful tools to drive decision making, improve customer experience, increase efficiency and gain the competitive edge. But if you’re not taking steps to preserve that data, be warned: It is at risk. Well-curated, thoughtfully analyzed data is one of your organization’s most powerful tools to drive decision making, improve customer experience, increase efficiency and gain the competitive edge. But if you’re not taking steps to preserve that data, be warned: It is at risk. Last year, Google made it official: Your current Google Analytics will stop collecting data and all "Universal Analytics” users should migrate to GA4.  The term “migrate” is a bit misleading because data is not moving from one location to another. Rather, old data will cease being collected, and new data begins collection the moment GA4 is installed on your website. And this change is happening in less than 100 days. If you have a Google Analytics account, you have probably received an alert about migrations to GA4. Let’s explore what that means and what you can expect — and, above all, how to maintain measurement of your website engagement and marketing performance. What you need to know First and foremost, GA4 is a new tracking platform built from scratch. The current version of Google Analytics was first built nearly 20 years ago for a very different kind of internet. As the web progressed and technology improved, Google Analytics turned into a Frankenstein’s monster of different features and capabilities piled onto an increasingly outdated infrastructure. GA4 was built to meet the needs of the present and future, and, because of this, your old data is not migrated into the new platform. With its new tracking code, GA4 has built-in... --- - Published: 2023-03-08 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/2023-legislative-session-make-your-message-connect/ As Florida’s 2023 legislative session kicks off, more than 1,600 bills and a proposed $114.8 billion state budget will be considered by the Florida Legislature during this eight-week timeframe. From tax breaks and tort reform to affordable housing and school vouchers, legislative proposals will impact organizations and communities in every part of our state. With Florida’s 2023 legislative session well underway, more than 1,600 bills and a proposed $114. 8 billion state budget will be considered by the Florida Legislature during this eight-week timeframe. From tax breaks and tort reform to affordable housing and school vouchers, legislative proposals will impact organizations and communities in every part of our state. The competition for organizations to bring attention to their priorities is steep. Our recent Session on Social analysis showed that conversations surrounding the top five trending issues heading into the legislative session garnered nearly 7 million impressions in just one week. Whether your organization is championing a policy issue or working to fight through the crowded messaging landscape to bring awareness to your product or service, competing for the attention of your target audiences is more challenging and critical than ever. It’s not enough to push out the same messages on the same channels with the same targeting. As we enter another fast-moving legislative session, the following are four key ways we ensure our efforts are laser-focused to make our clients’ messages connect with the right audiences and channels to make an impact. Niche Audiences Data and digital innovations allow us to identify who will care about your organization, issue or service and why. Through data-informed strategy and new media platforms, we can reach niche audiences with tailored messages and assess in real time what messaging, creative and channels are working best. Real-Time Monitoring Media and social media listening lets us identify stakeholders, real-time opportunities... --- - Published: 2023-03-07 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/committee-weeks-top-issues/ As we welcome the start of session, Moore is sharing real-time data to look at how trending topics have shifted during committee weeks and which issues are leading the conversation heading into the 2023 Florida legislative session. Moore analyzed the top issues facing Florida and the number of people on social media paying attention to what matters most in our state. Check out the numbers here: At Moore, we know how important listening is. It’s not enough to just push your message out and hope that it resonates with (and reaches) the right audiences. Our team of public affairs experts and digital media strategists use real-time, data-driven insights to reach target audiences on the right channels, with the right message, at the right time. --- - Published: 2023-02-22 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/what-the-super-bowl-taught-us/ Super Bowl LVII did not disappoint. Not only was the game a nail-biter, the whole evening was filled with emotional, memorable moments. Chris Stapleton’s national anthem, with players and coaches moved to tears. First all-female flyover with the U. S. Navy. Rihanna announcing her pregnancy on an airborne stage to millions of viewers. Donna Kelce offering the comfort only a mother can provide to one son, then celebrating victory with the other. You could feel the highs and lows through the television screen. As I recall these memorable moments, I find myself considering again the importance of defining your “why. ” A strong “why” expresses your purpose and is fueled by emotion. And, when it comes to brands, they are most likely to create connection with audiences when they express the emotional part of that why authentically. Emotion creates a greater sense of belonging—it delivers a feeling, instead of just a product or service. The Super Bowl’s purpose may be to produce a well-matched football game between two champions, but this year the Super Bowl brand also delivered moments of joy, sadness and awe. Best-selling author Simon Sinek is the master on knowing your “why”—whether for an individual or for a company. As he shares in his book “Start with Why,” the “why” is the emotional cause or belief for your existence. The “why” is what makes you memorable—your message, your product, your service, your organization. For a company, consumers are inspired by “why” you do what you do. They... --- - Published: 2023-02-08 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/to-grow-put-team-and-culture-first/ Moore is celebrating its 30th anniversary with one of our biggest and boldest decisions ever. We appointed seven additional leaders as Partners, bringing company ownership to a total of 10 team members. This move underscores our intention to remain an independently owned agency. Moore is celebrating its 30th anniversary with one of our biggest and boldest decisions ever. We appointed seven additional leaders as Partners, bringing company ownership to a total of 10 team members. This move underscores our intention to remain an independently owned agency. Why is remaining independent so important to us? Because we value our team and our culture fiercely. We have a philosophy that each employee at Moore is the most important asset in this company, which is why our culture ranks nationally among the highest in the industry. This philosophy benefits not only individual well-being but also strategic growth of the agency. Our philosophy is working well for us — as evidenced by wins over the past five years that include a 79 percent growth in revenue and 97 percent client retention rate — and we think its tenets can strengthen any organization. Here are five keys to our success that we hope you find useful. Be for the team, and the rest will follow. Of the five Moore values that drive our decisions, this one comes first. As a business, we want to grow; after all, if a company is not growing, then something is dying. And growth happens only with the right team — all working together. If your culture puts the team first, it becomes easier to not only retain talent but also to attract new hires, facilitating growth. These agency successes help the entire ecosystem: our team, clients and partners. Know and live your... --- - Published: 2023-02-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-celebrates-its-30th-anniversary-and-announces-seven-new-partners/ Top Ranked National Agency Solidifies the Future of Being Independently Owned with the appointment of Key Leaders as Partners In 2018, Karen and Richard Moore, owners of the marketing and public affairs agency Moore, invested in a five-year growth program leading to the agency's 30th anniversary in 2023. The program goals were to expand client services, grow revenue, and develop the next generation of ownership and leadership. Terrie Ard, the agency's president, chief operating officer, and minority shareholder, was responsible for helping guide the growth program, develop the management team, and lead them in serving the agency's valued clients. The successful program resulted in the expansion of the agency's services. Moore realized a 79 percent growth in revenue, national and international industry recognition as a top elite agency by PRNEWS, and an unprecedented 92 percent team retention and 97 percent client retention. Moore’s ongoing strategy is to build on its strong base in Florida, a state with dramatic growth and increased national prominence. In addition, the agency will continue to scale its centers of excellence nationally and internationally among the healthcare, workforce development, education, agriculture, and environmental industries. One of the most important things a leader can do is to identify and prepare the next generation of leaders,” said Karen Moore, CEO and founder. “The 30 years of Moore have been built on a strong foundation of support, guidance, and mentorship across the entire enterprise to develop, recruit, and retain the best and brightest professionals in the business. ” As a part of the leadership development program, Karen Moore and Ard have appointed seven leaders as Moore Partners, most of whom... --- - Published: 2023-01-24 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/data-privacy-will-make-it-harder-to-reach-audiences-with-advertising-unlock-whats-next/ To reach target audiences in the cookieless future, organizations will need to build trust and build relationships with customers. While we recently rang in the new year, the old challenges facing digital media giants such as Twitter, Snapchat and TikTok linger. Your ability to advertise effectively in the future is being challenged. Leaders need support now more than ever with advertising strategy and planning to determine how to navigate these platforms and effectively reach key audiences. Twitter conducted a very public, massive layoff of its workforce while re-admitting questionable accounts to its platform. Snapchat is still popular among young people, but its advertising business took a dive during 2022's economic downturn, and the company recently laid off roughly 20 percent of its workers. TikTok’s 1 billion-plus users are feeding their data to Chinese giant ByteDance, raising questions about what the Chinese state might be doing with it. And with the 2021 iOS privacy update called “App Tracking Transparency,” people are given control over who they allow — or don't allow — access to their private data. Companies are now less able to target users with ads, costing them billions in revenue. The “cookieless future” has been on the horizon for some time now, but the truth is, it’s already here. According to Interactive Advertising Bureau data from 2022, 50 to 60 percent of signal fidelity from advertisers is lost. Most cookies will be officially gone by 2024. Beyond regulations enacted in the European Union and California, 35 states have considered regulating data privacy. While these protections might resonate with us as individual consumers, as organizations who need to reach... --- - Published: 2022-11-09 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-midterms-recap/ Post-election recap where Moore has boots on the ground It was a long election night, and almost all the results are in for what’s considered to be the most expensive U. S. midterms ever. While you’re getting caught up on the latest political news, we wanted to arm you with the key 2022 election outcomes and insights in four states where Moore has boots on the ground. Download Recap PDF As the #1 public affairs firm in Florida, Georgia, Louisiana and Mississippi, we look forward to helping you navigate the new post-election landscape in the year ahead.   How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here.   --- - Published: 2022-11-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/karens-5-rules-for-building-a-successful-business/ Moore’s CEO mentors emerging leaders using 30 years of leadership experience At Moore, we are gearing up to celebrate our 30th anniversary in 2023. This milestone moment has me recalling our growth from a one-room cottage office in Tallahassee to multiple locations across three time zones. When I founded our company in 1993, the head of Florida State University’s school of business cautioned me that 90 percent of small businesses fail in the first year. “And you’re young, Southern and blonde,” he said, “so you are going to have an even more difficult time being successful. ” And he was right. I didn’t know another female CEO at the time, let alone one in the communications field, so I chose virtual mentors — Oprah Winfrey for her strategy, Mother Teresa for how she lived her values. With no one to teach me how to frame a 401k plan or create internal policy manuals, I learned the hard way — but I learned. Below are five guiding principles that helped me grow a successful business. It doesn’t always feel comfortable to live into these self-imposed rules, or, in times of doubt, to trust that they still hold true — but with 30 years to reflect, I can assure you they have never led me astray. I hope you find them helpful. Rule 1: Be Honest. About both the hard roads and the easy streets. Be open with your team about where you are and where you’re going. Rule 2: Share Success. Don’t just share the good news. Share the rewards of a good... --- - Published: 2022-10-12 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/grow-influencer-marketing-in-6-steps/ It’s like a celebrity endorsement but scaled down, targeted to reach a niche audience of highly engaged followers. Influencer marketing, or influencer relations as we prefer to call it, has quickly gone from a “nice to have” to a “need to have” when it comes to a fully integrated marketing approach. According to Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $16. 4 billion globally in 2023. Brands are reporting an average $5. 78 ROI for every $1 spent and 86% of businesses currently leveraging influencer marketing plan to increase their spend over the next 12 months. Moore has long seen success in this space, especially when it comes to selling young families on the benefits of Florida Prepaid College Plans. Influencers have accounted for more than 10 percent of overall Prepaid Plan sales each year for the past five years, and at a fraction of the budget spent in traditional areas such as paid digital and outdoor media. When potential buyers hear about Prepaid directly from Planholders, it makes an impact. And while the messages are upbeat and light-hearted, the sales are serious. During one Open Enrollment period alone, 10 influencers helped drive nearly 4,000 plan sales — and these are big ticket items. Ready to see what all the hype is about? Here are six tips to get you started. Identify your why. Are you after sales or brand awareness? Content creators can help you convert sales, but they can also be instrumental in increasing social following, which can be re-targeted in the future. Set your goals and plan your campaign... --- - Published: 2022-09-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/start-strategic-planning-now-heres-a-6-step-blueprint/ Leaders spend a tremendous amount of time thinking about whether our organizations are headed in the right or wrong direction, and what course adjustments must be made. The key to having a complete, accurate answer is to create a strategic plan, communicate it internally and then hold the organization accountable year over year. Leaders spend a tremendous amount of time thinking about whether our organizations are headed in the right or wrong direction, and what course adjustments must be made. The key to having a complete, accurate answer is to create a strategic plan, communicate it internally and then hold the organization accountable year over year. Crafting and executing a plan for the future increases productivity and profitability. Communicating that plan to the entire team sets expectations, defines success and builds the culture. At Moore, we have found a sweet spot in creating a one-year plan with a three-year vision. I believe Moore’s strategic planning process, which we reproduce for numerous clients, to be best in class. I thought I would share how we do it. Prepare. Moore operates on the calendar year, so when the “-ber” months arrive, I know it’s time to get serious. Much like a cook gathers ingredients before baking a cake, we gather insightful inputs from internal team members, external audiences and the marketplace. We conduct one-on-one conversations, conduct a culture survey, research industry trends and study a competitive analysis. We also consider emerging values and concerns that are important to our team: inflation and the economy; a sense of belonging; remote or hybrid work. Assess. In a series of strategy sessions, we strive to remove blinders and really examine the business: how we have performed on our goals, what our five-year trend lines are showing, how customers are changing. We look for any “aha moments” regarding finances,... --- - Published: 2022-07-13 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/moore-helps-promise-fund-shine/ South Florida nonprofit in national spotlight for life-saving cancer work A story can change us. It can motivate us to go, to give. Sometimes a story offers so much hope and humanity that it shines like a light, drawing others who want to do more than hear it — they want to see it for themselves, amplify the message, tell the story to others. The Promise Fund of Florida has a uniquely powerful story, one that they have entrusted Moore to share with community members, civic leaders, public-private sector partners, media and recently the first lady of the United States, Dr. Jill Biden. The mission: Overcome health care disparities and improve access to care and outcomes for women Promise Fund is reducing health access disparities and saving lives. It was co-founded in 2018 by Ambassador Nancy Brinker, who promised her sister, Susan G. Komen, that she would find a cure for breast cancer and, in turn, became regarded as the leader of the global breast cancer movement. The nonprofit connects uninsured and underinsured women in South Florida with critical, early detection screenings and life-saving treatments for breast and cervical cancers. The organization’s key to success is its novel patient navigator program. These navigators, who often speak Spanish or Haitian Creole, find marginalized women where they live and encourage them to reconnect with medical care. “These navigators bring patients to screenings and treatments, serving as translators, health educators, and guides through our complex medical system,” Brinker said. “They hold hands with patients through their tears, fears, and joys — and along... --- - Published: 2022-06-09 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/everything-we-learned-in-kindergarten-at-riley-elementary/ Over the past several months, we learned that love, care and friendship can bloom brightest in the places where material things are scarce. We learned that one small voice can wake an entire community up to the needs around them. Most of us are familiar with the essay, Everything I Really Need to Know, I Learned in Kindergarten. Penned by Robert Fulghum in 1989, the essay outlines many life truths about sharing, kindness, balancing work with play, and cleaning up our own messes. But sometimes the most powerful lessons come from the kindergarteners themselves, in real time. That has been true this past school year, as the Moore team spent many hours with Ms. Griffin’s kindergarten class at Riley Elementary. We “adopted” the class as part of the Tallahassee Chamber’s Classroom Connection initiative, which pairs businesses with classrooms to provide support, mentorship and volunteer time. Riley is the poorest elementary school in the entire state. It sits just a few miles from the state Capitol and city hall, but metaphorically speaking it is located a million worlds away. Many of the students here likely don’t eat unless they are eating from the school cafeteria. Their home lives are unstable. They don’t have the extras many of us take for granted. Yet we learned over these past several months that love, care and friendship can bloom brightest in the places where material things are scarce. We learned that one small voice can wake an entire community up to the needs around them. We gained so much more at Riley than we gave – thanks to these little humans with such brilliant smiles, wise words and big open hearts. As we send these kindergartners home for the summer break, it felt fitting... --- - Published: 2022-05-25 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/moore-won-a-webby/ Get the red carpet details and our takeaways on what contributes to an award-winning website. What do I have in common with Drew Barrymore and Megan Thee Stallion? I walked the same New York City red carpet as they did on May 13. And what does Moore have in common with NASA, 60 Minutes and The Washington Post? A Webby Award. The Webby Award is the internet’s highest honor, presented by the International Academy of Digital Arts and Sciences. Last year, 13,500 international entries were submitted; this year, we were one of 587 winners. We won a Government Website award with our partner UnderStory for our digital work with the Florida Department of Environmental Protection for its Protecting Florida Together website. Earning this award was the recognition —and the experience — of a lifetime. Can I tell you about the spectacle of our experience at the Cipriani Wall Street? We arrived in the pouring rain but were rescued by event staff with golf umbrellas. Just as we were about to walk the red carpet, handlers paused us to let Laverne Cox (Orange is the New Black), influencer Patrick Starrr and Adam Scott (Parks and Recreation) enter — then us — to be immediately followed by Drew Barrymore. The afterparty was DJ’d by none other than Questlove. And the awards ceremony was an inspirational, dynamic celebration of content that raises the bar on informing and entertaining audiences. Why we won The Protecting Florida Together website is a state effort to provide water quality information through environmental transparency and a commitment to action. Filled with information about... --- - Published: 2022-05-25 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-wins-webby-award-the-internets-highest-honor/ Award for Florida Department of Environmental Protection’s Protecting Florida Together website Tallahassee, FL (May 26, 2022) — Moore can add “Webby Award winner” to its long list of prestigious accolades after a website it created for the Florida Department of Education took top government website honors. Moore shares the award with its partner UnderStory, collaborating to develop the winning Protecting Florida Together website (protectingfloridatogether. gov). The site provides extensive water quality information, including a real-time statewide dashboard that informs residents and visitors about water quality and restoration projects near them. The information helps them decide whether it will be safe or comfortable to fish, swim or take their pets to the beach — especially for those susceptive to algal blooms. “When you’re advocating for something that matters as much as protecting our precious natural resources, our best work shines through,” said Terrie Ard, President and COO of Moore. “Crafting a website is careful, critical work. It must inform, entertain, move people to change and offer a seamless user experience. Moore knows how to maximize this number one marketing tool for clients. ” The Webby Award is the internet’s highest honor, presented by the International Academy of Digital Arts and Sciences. Last year, 13,500 international entries were submitted; this year, Moore was one of only 587 winners. Notable winners this year included organizations such as Nike, PBS Kids and The Washington Post and celebrities such as Drew Barrymore, Questlove and Laverne Cox, all of whom walked the red carpet at a New York City awards show on May 13. Moore adds its... --- - Published: 2022-05-10 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/what-12-years-with-ford-has-taught-us-about-latino-audiences/ Address younger voices, forge real relationships and create messaging that speaks to Latino-specific priorities. As brands work harder than ever to connect and engage with specific audiences, Moore is proud to have more than a decade of proven work with an early adopter: the Ford Motor Company. Our efforts together have had impressive results: Ford has dominated in both favorability and share of voice among Hispanic audiences in the United States. One would be exceptional. Both is extraordinary. It began 12 years ago, when Ford took note of our successes with Hispanic audiences on behalf of organizations including PhRMA. Ford brought us on for corporate communications work dedicated to Hispanic audiences through earned media; soon after, we started providing support to Ford’s Hispanic marketing division to align messaging, boost outreach, and discover audience segments that were not being reached. Since then, Moore has executed 250 custom experiences a year for media and influencers in Miami, Los Angeles, New York City, Dallas and Houston — securing an average 30% share of voice for Ford Motor Company. (That’s more than Toyota and Honda combined. ) Forging Meaningful Connections Automotive communications teams get the word out about new products through press releases, lending new vehicles to writers to review vehicles bumper-to-bumper, and other tactics. Ford and Moore quickly realized that a key audience had been left out: the Latino automotive media market. They also recognized that messaging shouldn’t just be about a vehicle; it should be about how the vehicle fits the customer’s lifestyle, or how it keeps their family safe. That drove Moore to reach out... --- - Published: 2022-04-21 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-recap/ With the completion of Florida’s 2022 legislative session, it’s clear that the following legislators and legislative issues consistently led the conversation on social media. With the completion of Florida’s 2022 legislative session, it’s clear that the following legislators and legislative issues consistently led the conversation on social media. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-04-21 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/seize-workforce-opportunities-for-a-robust-pandemic-recovery/ Moore President Terrie Ard shares data findings from nation’s largest workforce development conference. Last week, I had the privilege of attending The Forum, the nation’s largest annual workforce development conference. It was a vital and vibrant gathering of workforce development and education entities who are feeling the pressure — and the potential — to connect employers with the talent they need amid post-pandemic challenges, including “The Great Resignation. ” Presented by Moore’s client the National Association of Workforce Boards, The Forum focused on equipping the workforce system with creative solutions amid this pivotal time of disruption. At our breakout session, Moore Managing Director Emily Read and I aimed to bring communications solutions into the conversation. Our “Are You Reaching Your Audience? ” presentation was a standing-room-only crowd, which spoke volumes about the nationwide recognition of the need for stronger brand positioning and messaging that drives action. What Moore said about the importance of messaging We told attendees that your brand isn’t what you say it is; it’s what others say it is. Talking honestly with your audiences is an essential first step to understanding how your brand is perceived. Answering these five questions can help establish a baseline for where your brand is today: Do your current service offerings make sense in today’s climate? What is needed to stimulate demand for your services? How can you re-imagine and engage in new opportunities? Do your talent requirements need to change? How do the above findings impact your brand’s name, architecture or tagline? We reiterated that the most strategic organization leaders understand that people base... --- - Published: 2022-03-10 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-9/ Here are the three issues that dominated the conversation during Week Nine of Florida’s 2022 legislative session and the most common ways people talked about them. As we close out the last full week of the 2022 Florida Legislative Session, the same three issues that have dominated the conversation throughout this Session continued to lead as the top issues. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-03-09 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/embrace-the-metaverse-to-reach-and-engage-audiences/ See how augmented reality, virtual world and virtual reality experiences can engage and delight your target audiences. As a lifelong digital marketer who for years has professed the value of using data and insights to connect with audiences, the rise of the metaverse has been nothing short of intriguing.  It seems, more and more, that our audiences co-exist in many worlds at once. With all the hype about the metaverse, I thought I’d delve deeper to help you understand — and maybe join — the trend. Simply defined, the metaverse is a virtual world where consumers can shop, play, socialize and work. The term was coined by science fiction author Neal Stephenson; his depiction of the metaverse in the novel “Snow Crash” features people as avatars that communicate with each other and AI-generated characters. Further depictions of alternate realities, such as in the “Tron” and “Matrix” movies and the video game “Second Life,” have helped us imagine and manifest the possibilities. Categorized as virtual reality, augmented reality and virtual worlds, the metaverse is tapping into the desire by audiences, particularly Gen Z and millennials, to engage in experiences that bring meaning and value (vs. physical goods that offer the same. For example, only 26% of Gen Z now think owning a home is important. ) Let’s take a closer look at each category of the metaverse: The segmentation of the metaverse: Virtual Reality, Augmented Reality, and Virtual Worlds Source: The Metaverse: 101 by Meagan Loyst Virtual reality. Using technology such as Oculus, a headset that fully immerses the wearer, virtual reality creates the ability to move, see... --- - Published: 2022-03-03 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-8/ Here are the three issues that dominated the conversation during Week Eight of Florida’s 2022 legislative session and the most common ways people talked about them. As we near the end of Florida's 2022 Legislative Session, immigration gained significant traction, becoming the third most talked about issue of week eight. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-02-25 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-wk-7/ Here are the three issues that dominated the conversation during Week Seven of Florida’s 2022 legislative session and the most common ways people talked about them. The data speaks for itself, week seven of Florida’s Legislative Session saw a continuation of parental rights, abortion rights and redistricting dominating the online conversation with parental rights taking the lead. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-02-17 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-wk6/ Here are the three issues that dominated the conversation during Week Six of Florida’s 2022 legislative session and the most common ways people talked about them. Six weeks into the 2022 Session, abortion rights, parental rights and redistricting continue to lead the online conversation. See how people are talking about these issues as we get closer to the end of Session. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-02-11 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-mid-session-recap/ Just over the halfway mark of Florida's 2022 legislative session, the following legislative issues have dominated the conversation on social media so far this year. Just over the halfway mark of Florida's 2022 legislative session, the following legislative issues have dominated the conversation on social media so far this year. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-02-10 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/three-ways-to-elevate-your-employee-engagement/ Boost trust and communication for a workforce that is enthusiastic, high-performing and delivering better results for customers. Workers who are simply “happy” may not stay for the long haul. Engaged employees are a more nuanced goal. Engaged employees are enthusiastic and dedicated, productive and high-performing. Crucially, they know they can attain challenge and fulfillment within your organization. A team of engaged employees is more likely to remain long-term and deliver higher-quality work, leading to better results for your customers, and therefore profitability and growth. While cultivating employee engagement is critically important, there is no silver-bullet solution. Without a doubt, though, employee engagement begins with communication and trust. These qualities are the foundation of any relationship — a marriage, a friendship, and even leaders and employees. And this is key: To be genuine and meaningful, that trust and communication must run in both directions. Research backs up the importance of trust. In its global CEO survey, PwC (formerly known as PricewaterhouseCoopers) reported that 55% of CEOs think a lack of trust is a threat to their organization’s growth. On the other side of the coin, according to Gallup research, employees who trust their employers experience 74% less stress and 40% less burnout. Here are three ways leaders can proactively build trust and communication. Craft a vision; then communicate it. You can set the vision all day long, but if you don’t help your team to understand and realize that vision, you won’t achieve it. Be transparent about the big things, such as growth goals and strategies to increase revenue. Own your business challenges and pain points and invite... --- - Published: 2022-02-04 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week4/ During Week Four of Session, the momentum for discussion on reproductive rights bills continued as the week's leading issue with more than 100K tweets. During Week Four of Session, the momentum for discussion on reproductive rights bills continued as the week's leading issue with more than 5K tweets. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-01-27 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-3/ The following issues led the conversation during Week Three of Florida's 2022 legislative session, with reproductive rights continuing to be a leading topic for Florida lawmakers and constituents for the third consecutive week. The following issues led the conversation during Week Three of Florida's 2022 legislative session, with reproductive rights continuing to be a leading topic for Florida lawmakers and constituents for the third consecutive week. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-01-20 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social-week-2/ Here are the three issues that dominated the conversation during Week Two of Florida’s 2022 legislative session and the most common ways people talked about them. Here are the three issues that dominated the conversation during Week Two of Florida’s 2022 legislative session and the most common ways people talked about them. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2022-01-13 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/2022-florida-session-on-social/ Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with the right messaging and voices to make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2021-12-16 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/community-rallies-to-bring-holiday-surprises-to-riley-elementary-kindergarteners/ $15,000 in donations pour in after widely shared Facebook post TALLAHASSEE — This is a feel-fantastic holiday story, one that shows the power of community, social media, and contagious generosity fueled by businesses and individuals around the world. Because of it, 95 kindergarten students and their families in Florida’s poorest zip code will have a brighter Christmas. It begins with Classroom Connection, an initiative of the Tallahassee Chamber of Commerce in which local businesses support classrooms in Leon County. The Moore Agency has adopted and made monthly visits to Tameshia Griffin’s kindergarten class at Riley Elementary School, building on the agency’s outreach efforts in the 32304 zip code. On Tuesday, Dec. 14, four Moore team members brought donated cupcakes to decorate with the children along with a special guest: Santa Claus. After he read a book, Santa enjoyed one-on-one time with each child. It’s here where the Christmas magic began, as told by Moore’s Shannon Colavecchio in what would become a widely shared Facebook post: A pile of presents under the tree is not guaranteed for them. Some might not get anything,” Colavecchio wrote. “So one by one, they came up and talked to Santa. I didn’t hear all of their wishes, but I overheard some. Even the ones who asked for presents for themselves said in the next breath, ‘and can you bring something for my brother and grandma? ’ One little boy walked up to Santa and said quietly, ‘I would like some clothes for my mom. ’ And then I walked to the sink so no one... --- - Published: 2021-12-09 - Modified: 2026-02-12 - URL: https://mooreagencydev.wpengine.com/maximize-your-purpose-by-defining-your-values/ Values drive decisions. Ensure yours are articulated, authentic and more than just aspirations. Our values drive our decisions. They vary widely, are highly personal and may change as we move through different stages of life. When our behaviors don’t align with our values, the disconnect causes us to feel troubled and unhappy. But when our values and our actions align, we feel it. Energized and uplifted, we are living into our purpose. Values are just as important to organizations as they are to individuals, but defining and embracing them can be a challenge. An organization, as both a collection of individuals and an entity all to its own, doesn’t have innate clarity. Instead, its leadership must codify, celebrate and then live out the organization’s values. Doing this well not only facilitates corporate decision making, it also builds focus among colleagues and credibility with customers. Moore recently paused to re-evaluate and elevate our values. We are fortunate to have a strongly defined, even beloved, work culture, which made the process more celebratory than odious. We love where we landed and want to share our values with you: Be for the team and the rest will follow. Reach communities by doing good. Imagine the possibilities with passion. Never lose our winning spirit. Give clients our best. We strive to BRING it, every day. And when we bring Moore, our clients can expect more. These are the values that set us apart, that drive our decisions, that equip our purpose. If you decide to re-evaluate your organization’s values, you might draw inspiration from what other companies have... --- - Published: 2021-12-02 - Modified: 2026-02-12 - URL: https://mooreagencydev.wpengine.com/florida-session-on-social-11-29-12-3/ As committee weeks come to a close, we continue to keep a pulse on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. This Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. As committee weeks come to a close, we continue to keep a pulse on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. This Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with tailored messaging and voices that make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2021-11-18 - Modified: 2026-02-12 - URL: https://mooreagencydev.wpengine.com/florida-session-on-social-11-15-11-19/ As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. The Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. The Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with tailored messaging and voices that make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here. --- - Published: 2021-11-02 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/florida-session-on-social-week-11-5/ As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. The Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. As we head into the upcoming Florida legislative session, we are keeping a keen eye on social media. More than ever, social media serves as a platform for legislators, caucuses, agencies and constituents to intersect. Social media also helps shape which topics gain conversational traction. The Session on Social report offers a snapshot of the trending issues and legislators in social and traditional media. Moore’s team of public affairs and digital media strategists are using real-time, data-driven insights and strategy to target audiences on the right channels with tailored messaging and voices that make an impact. How can we keep a pulse on your issues and ensure you are driving the conversation? Find out more here.   --- - Published: 2021-10-06 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/moore-launches-magenta-studio-content-customizer-tool/ Today, Moore, a globally recognized integrated communications agency, launched Magenta Studio, a proprietary digital tool bringing technology solutions to clients in how they reach and engage with both internal and external audiences. Moore’s one-of-a-kind tool, Magenta Studio, helps tailor-create content, while protecting a brand’s integrity. As a content customizer tool, users can upload logos, photos, sample copy and more, while designating who can access them. The tool yields capabilities such as: Centralizing content in one seamless tool where colors, logos and fonts are standardized Customizing digital assets at any level Sharing materials internally or externally for further customization or download Setting tiered access permissions for users and control assets, access, and private information "Magenta Studio seizes the opportunity to revolutionize how clients collaborate with multiple stakeholders,” said Terrie Ard, President and Chief Operating Officer. “This innovative technology was born from a consistent need we identified – giving our clients and partners seamless access to brand materials while allowing them to customize and download them to engage with their audiences. Terrie Ard, APR, CPRC, President and COO As Moore celebrates its 29th anniversary, the creation of Magenta Studio represents the agency’s deep knowledge of the innovative tools and resources organizations need. The name is an ode to Moore’s primary brand color, selected for its boldness and reflective of the agency’s dedication to innovation, imagination and creativity – further punctuated by the launch of this powerful tool. “When I founded Moore in 1993, I set out to help clients find the most impactful solutions... --- - Published: 2021-10-05 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-recognized-top-100-agency/ Moore, a globally ranked, integrated, full-service communications agency, has been named a PRNews Agency Elite Top 100. This prestigious designation highlights the most innovative and strategic firms in the business and marks a series of recent accolades praising Moore’s culture and expertise. Agencies were selected for the final 100 list by the PRNews editorial staff and selected based off the firm’s creativity, reputation, thought leadership and results. The agencies chosen are regarded as the nation’s most innovative PR and communications firms. It’s an honor to be recognized as an Agency Elite Top 100. In 1993 I founded Moore to create a space for innovation and opportunity. With the mission to always serve clients needs and evolve with the times, I am proud of the partnerships we have built. With a client retention rate of 98%, we prioritize strong business growth and increased partnership with the clients we serve – our customer service is unmatched. Karen Moore, Founder and CEO Moore, which is headquartered in Florida with locations in Colorado and Louisiana, represents top brands in a variety of sectors such as Ford Motor Company, GlaxoSmithKline, Community College of Denver, the City of West Palm Beach, Florida Prepaid, Pharmaceutical Research and Manufacturers of America, Florida Department of Environmental Protection, and more. In our 29 years of serving our clients, we have seen the industry transform. Customers have higher expectations: They want it now and they want it customized, and companies that can deliver are rewarded. We are proud to say our client partnerships are rooted... --- - Published: 2021-09-13 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/could-data-driven-decisions-be-the-death-of-your-company/ Numbers do lie. It can sometimes be intentional, but often it comes from other factors. Even the sincerest efforts in collecting, understanding, analyzing, and acting on data can have dire consequences – as in your data-driven company could be driving straight off a cliff. Numbers do lie. It can sometimes be intentional, but often it comes from other factors. Even the sincerest efforts in collecting, understanding, analyzing, and acting on data can have dire consequences – as in your data-driven company could be driving straight off a cliff. According to a recent report from HFS Research, only 5% of CEOs completely trust their data. They are right to feel this way – in my 15 years of experience helping companies use data to ask smart questions and make sound decisions, I find that many leaders are relying on data that is incomplete and unreliable. Flawed data hinders an organization’s ability to fully understand its audience, jeopardizing their potential to retain their current audience and court new customers. But when we can combine reliable data with our intuitive understanding and experience, we hit the sweet spot. It’s science meeting art. Many companies tout being “data-driven,” but at Moore, we go beyond this to ensure the process we use for our clients is data-informed. This means data doesn’t only answer questions; it prompts them. Gathering data and reading reports aren’t enough. You have to act on the data. And in order to act properly, you have to trust it. CONFUSING DATA IS BAD DATA When you look at your prospect and customer data, you need to know what it means. Even further, anyone who looks at the data should know what it means. About 10 years ago, my mentor asked me, “If everyone on your team... --- - Published: 2021-07-07 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/5-ways-to-reinvent-your-business-post-covid/ As we entered the COVID-19 pandemic in 2020, we all experienced moments of cognition that things would never be the same — not in our personal lives or our professional. As parents and citizens, we could sense the way we shopped, dined, studied, worshipped and played would be altered; the only question was how, and by how much. As professionals and work leaders, that impact was magnified as we sought to shore up business in a rapidly changing landscape, pivot to meet dynamic market needs and help our employees adapt to new protocols. As we entered the COVID-19 pandemic in 2020, we all experienced moments of cognition that things would never be the same — not in our personal lives or our professional. As parents and citizens, we could sense the way we shopped, dined, studied, worshipped and played would be altered; the only question was how, and by how much. As professionals and work leaders, that impact was magnified as we sought to shore up business in a rapidly changing landscape, pivot to meet dynamic market needs and help our employees adapt to new protocols. Now, as we emerge from the pandemic, we face a new fundamental question: How can we leverage the changes the pandemic brought and make them work for our benefit? The pandemic expedited shifts that were already brewing, concepts like flexible work arrangements and an emphasis on digital-first. Returning to the way we did business in 2019 would be a step backward — impossible, and even if not, imprudent. Now, the new normal of 2021 and beyond is being written, and we are the authors. As we make key decisions about what we want in our new workplace, corporate culture and ways of engaging with external audiences, “reinvention” will be the key word. Because the pandemic happened, new business trends are emerging, and smart businesses are embracing them. Here are five opportunistic trends we think you should devote real energy to considering. Redefine where and when employees work This is the hot topic right now. After more than... --- - Published: 2021-07-06 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-rises-in-national-and-global-industry-rankings/ Moore’s expertise in crisis counsel, public affairs and healthcare lift agency in pandemic year Clients and industry experts regarded Moore’s demonstrated expertise in crisis counsel, public affairs, healthcare and other sectors during the pandemic year. Moore rose in the most recent national and global rankings issued by two leaders in communications and marketing. In April, O’Dwyer’s boosted Moore from No. 55 to No.  49 in its listing of top companies in the nation. Then in June, PRovoke Media raised Moore’s rank to 186th in the world, up 11 spots. PRovoke stated that globally, fee income in the industry declined by 4% in 2020 due to the pandemic, but in that time frame Moore grew by 7. 3%. Even during a pandemic, our team’s dedication and diligence helped take this agency to even higher levels of success and historic growth. I attribute this to our team, culture and client success. And I believe our clients value and appreciate knowing they are partnering with one of the best in the nation. Karen Moore, Founder and CEO Moore, which is headquartered in Florida with locations in Colorado and Louisiana, was named Florida’s No. 1 firm in the specialty areas of Public Affairs, Healthcare, Education and Agriculture by O’Dwyer’s. Moore is also ranked nationally in key industries and is now listed as the: No. 6 firm in the nation for Public Affairs No. 6 firm in the nation for Education No. 9 firm in the nation for Agriculture No. 24 firm in the nation for Healthcare & Medical Public Relations The key to our success is our team culture. The industry... --- - Published: 2021-06-23 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/5-insights-for-cultivating-great-talent/ In business, our talent is our greatest commodity. This is especially true today, in the aftershocks of the pandemic. Across the nation, engaged and supported workers are expecting higher pay, more flexibility and more understanding from employers about mental health and childcare needs. Concurrently, business leaders face significant challenges. Based on a recent survey by McKinsey & Company, nine out of 10 executives and managers face gaps in talent today. What does all of this mean for employers? It means we must work even harder to retain and cultivate our talent to drive business success. In business, our talent is our greatest commodity. This is especially true today, in the aftershocks of the pandemic. Across the nation, engaged and supported workers are expecting higher pay, more flexibility and more understanding from employers about mental health and childcare needs. Concurrently, business leaders face significant challenges. Based on a recent survey by McKinsey & Company, nine out of 10 executives and managers face gaps in talent today. What does all of this mean for employers? It means we must work even harder to retain and cultivate our talent to drive business success. At Moore, cultivating talent is a top business priority, and our talent retention stats prove that our employees feel valued and rewarded. In an industry where the standard for employee retention is 20%, our firm boasts a 92% employee retention rate, with 24% of the team celebrating a 10+ year career at Moore. This is no accident: At Moore, we have worked hard to create a culture that places the greatest emphasis on team communications, recognition, and listening to feedback as we evolve our services and engagement with client partners. One of our Moore Mantras is, “If you build it, they will stay. ” Here are five insights we have gleaned that you may find helpful in your own talent development. REALLY SEE YOUR EMPLOYEES' UNIQUE STRENGTHS. Another Moore Mantra is “We see beyond the resume. Greatness is found in a new hire’s DNA... and we work to bring it out. ” Each employee is... --- - Published: 2021-06-09 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/2021-florida-session-on-social/ The 2021 Florida legislative session was unlike any other. As once standing-room-only committee rooms and crowded Capitol offices were limited to the public, social media became a critical way for lawmakers to inform and reach their constituents. Florida legislators rose to the challenge. Moore is recognizing Florida’s top 10 legislators with the highest social engagement and the top three most talked-about legislative issues on social media in this year’s Session on Social. We applaud Florida’s top 10 legislators with the highest online engagement and influence this session. We also recognize all of Florida’s lawmakers for their efforts to reach their constituents online during this socially distanced year. Digital media is a crucial tool for making your voice and issues heard, and lawmakers are listening (and responding) – in this past Session, more than ever. At Moore, we know how important listening is. It’s not enough to just push your message on digital media channels and hope that it resonates with (and reaches) the right audiences. Our team of experienced public affairs and digital media strategists use real-time, data-driven insights and strategy to reach target audiences on the right channels with tailored messaging and voices that make an impact. How can we create winning campaigns for you and your issues? Find out more here. --- - Published: 2021-05-07 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/2021-louisiana-session-on-social/ As vaccines became widely available, the number of COVID-19 cases decreased, and mask restrictions were lifted, the 2021 Louisiana legislative session was a step towards normalcy. The 60-day fiscal session was a whirlwind, as lawmakers tackled new pandemic-related matters and addressed issues that were placed on the back-burner due to the pandemic in 2020. Louisiana lawmakers continued to turn to social media to disseminate information, and constituents relied on social platforms to weigh in on the legislative impacts to their local communities. Moore’s Louisiana Session on Social recognizes Louisiana’s top 10 policymakers with the highest social engagement and the top three most talked-about legislative issues on social media. We applaud every legislator who amplifies their voice on social media as we highlight this year’s top 10. Session on social demonstrates the rising influence of digital advocacy and the opportunity for lawmakers and constituents to engage on social platforms to make their voice heard and help shape policy. Digital and social media strategies have a role to play in every public affairs campaign. Our team of experienced public affairs and digital media strategists use real-time, data-driven insights and strategies to target and reach audiences through tailored messaging that makes an impact. How can we help you leave your mark on policy issues? Find out more here. --- - Published: 2021-03-06 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/10-women-who-changed-the-course-of-history/ History is replete with examples of women who changed the world and made life better for generations to come. Many of them did so in obscurity, and only decades later did we as a society begin to understand and appreciate their impact. When I started Moore, nearly 30 years ago, I knew of few other women CEOs. Over the course of my career, that has changed. Now more women than ever are starting businesses and leading in diverse roles. We stand on the shoulders of those who came before us. Celebrating women and keeping their stories alive is so important. Women and, especially girls, need these stories to know what’s possible. When we acknowledge women, others are encouraged to pursue their own goals and dreams, and we all reap the benefits when they are successful. Many women have inspired me along my journey as a CEO, advocate and community leader—many whom I was honored to meet. Here are 10 women who changed the course of history, and in the process, stand as examples for millions of others, including me. MARJORY STONEMAN DOUGLAS A prolific author, journalist and conservationist, Marjory Stoneman Douglas is best known for her 1947 bestseller, “The Everglades: River of Grass. ” Because of her work, the Florida Everglades were, for the first time, seen as an environmental treasure. She fought successfully for National Park designation and founded the Friends of the Everglades. SANDRA DAY O’CONNOR She was the first woman named to the U. S. Supreme Court.... --- - Published: 2021-02-27 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/black-history-month-a-conversation-starter/ Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of targeting African-American audiences. Some initiatives, like this year’s efforts from Google and Publix, end up embraced. While others get shared among circles and gain notoriety for being tone deaf, stereotypical or even demeaning. You get the picture. We won’t name names. Each year as February rolls around, we see an influx of marketing around Black History Month with the goal of targeting African-American audiences. Some initiatives, like this year’s efforts from Google and Publix, end up embraced. While others get shared among circles and gain notoriety for being tone deaf, stereotypical or even demeaning. You get the picture. We won’t name names. So how do you land among those celebrated? The brands that resonate best with the African-American audience are those that have earned and built an established relationship with this community. It is one that is fostered and anchored by establishing a conversation. They have done their research and understand that they cannot be monolith in their approach as the African-American audience is as varied as the rich skin tones that are found among its members. Brands need to understand their target in this audience and start the conversation versus broadly talking to the entire African-American community. Once you have your target and understand the nuances for this audience, begin your conversation. An easy entry point is through Black History Month, like what P&G did last year with its The Look film. It may seem too obvious, but your approach doesn’t have to be. It is a start to tie into something that is important to this audience. Find the natural tie-in with your brand, the common ground, that will make your conversation relevant so as not to come off as contrived or even obligatory. Be genuine. After Black History... --- - Published: 2020-12-15 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-employee-communications-renaissance/ "The most important lesson for me has been the importance of making all of our employees part of something bigger than themselves... The impact that can have, and the power that has more broadly on our organization, can’t be understated. " Alex Gorsky, CEO, Johnson & Johnson In August 2019, Alex Gorsky and 180 other CEOs in the Business Roundtable, the influential association of America’s top companies, signed a statement on the “Purpose of a Corporation. ” That statement has had a profound impact on how companies view—and value—their employees. The statement rejected the principle of shareholder primacy that had been the dominant driver for American public companies since Milton Friedman wrote in 1970 that the primary purpose of a company is to “make money for shareholders. ” In its place, the Business Roundtable said the purpose of a corporation must consider benefits to all stakeholders—employees, communities, customers, the environment and shareholders. While the statement places employees on an equal footing as investors and customers, Gorsky highlights the powerful potential of employees to raise the tide for all stakeholders. The question then becomes how to tap into that power. As the CEO of Best Buy, Corie Barry, emphasizes, "You unleash massive potential when you tie your employees’ personal purpose to the purpose of the company. They will help steer you toward what is important and the stance you will take. " Corie Barry, CEO, Best Buy Her call for employees to “steer” their organization to what’s important sounds radical. But,... --- - Published: 2020-11-10 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/make-your-mark-by-making-a-difference-for-others/ At The Moore Agency, we promise to dedicate our time, talent and service to community efforts and worldwide causes that make positive impacts for others and hold a special place in our hearts. We call our corporate social responsibility program “Moore Impact,” and in 2020 and 2021, we are focusing our Moore Impact efforts on child well-being. Nurturing a child creates a ripple effect – where the actions of today lead to the unencumbered potential of tomorrow. From serving as mentors to donating free meals, we are seizing opportunities to make a difference in the lives of children one moment at a time. We don’t have to look far to discover the need. Just a few miles away from our Tallahassee headquarters is the 32304 zip code, which has the highest levels of poverty in Florida. The Florida Chamber Foundation’s Prosperity Initiative, which we support, invites Florida’s business community to implement long-term solutions that provide economic opportunity and work toward the goal of reducing the number of children in poverty from 21. 3 percent to less than 10 percent statewide. That challenge looms larger in the 32304 zip code, where 41. 9 percent of children live in poverty. On October 30, The Moore Agency and Second Harvest of the Big Bend teamed up with numerous community partners to support the Griffin Heights Apartments in the 32304 community. Collectively, we brought pumpkins, lunches, a week’s worth of food for each family, music and a whole lot of love to about 200... --- - Published: 2020-09-11 - Modified: 2026-02-24 - URL: https://mooreagencydev.wpengine.com/how-healthy-is-your-brand/ Despite the significant challenges of 2020, some businesses are straight-up winning. What is driving their success? Which course corrections did they make that businesses can borrow and adapt? How are consumer habits shifting, and which changes will be permanent? And most of all, what intentional adjustments should businesses make to their brand to better reflect their new reality and secure customer loyalty? Moore is helping its clients think through these questions with urgency and enthusiasm. Time and again since COVID-19 emerged, we have seen the value of re-evaluating our clients’ brand identity. For some clients, the pandemic has drastically altered the way they do business, making a rebrand a necessity; for others, the pandemic has afforded them an opportunity to make appropriate, adaptive shifts in their business models and communications without their target audiences questioning why. Either way, we’re leading our clients through strategic considerations of how to best position their brand to survive and even emerge stronger in a post-COVID world. You have probably intuited that some national companies are thriving despite the pandemic. According to the annual Axios-Harris Poll 100 list, Costco, CVS and Netflix are more popular today than they were before the pandemic. They succeeded by offering a great product, staying open, treating people well and delivering on promises. Another example of success is Nike, which received acclaim not only for a beautifully-produced video but also for thoughtfully shifting its product offerings: from providing streaming workouts to producing face shields and respirators. Disney thrilled fans who... --- - Published: 2020-07-15 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-rises-in-national-and-global-rankings/ O’Dwyer’s, a nationally recognized industry leader for communications and marketing, has released its annual rankings of leading firms in the nation, elevating Moore’s designation as one of the top companies in the nation. The agency jumped to no. 55 nationwide and no. 4 in Florida. O’Dwyer’s, a nationally recognized industry leader for communications and marketing, has released its annual rankings of leading firms in the nation, elevating Moore’s designation as one of the top companies in the nation. The agency jumped to no. 55 nationwide and no. 4 in Florida. Moore has been ranked in the national top 5 for all industries we serve for 7 years. Notable 2020 industry ratings include: No. 1 Public Affairs firm in Florida, top 10 nationwide No. 1 Agriculture firm in Florida, top 10 nationwide No. 1 Healthcare firm in Florida, top 20 nationwide Top 20 Travel and Economic Development firm nationwide In addition, Moore was recently recognized as a top 200 agency by PRovoke Media, (previously The Holmes Report), a definitive global benchmark of PR agency size and growth. Moore accelerated its ranking from 2019 – jumping from No. 328 in 2019 to 196 in 2020. “This recognition from O’Dwyer’s and PRovoke illustrates our strong dedication to our team and the deep commitment to our clients,” said Karen Moore, Founder and CEO of Moore. “I’m most proud that our clients consistently indicate our customer service is unmatched, which is a hallmark of our agency and a continuous driver of our successful growth. ” Celebrating the company’s 28th year, Moore boasts a 98% client retention rate among current clients and a 92% employee retention rate. In fact, nearly 25% of Moore team members have been with the agency for 10 years or more. The agency has also been recognized... --- - Published: 2020-06-12 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/no-child-should-go-to-bed-hungry/ Since founding Moore, I wake up every day with the goal to help and support others. I often think of one of my favorite quotes is: “Never get tired of doing little things for others. Sometimes, those little things occupy the biggest part of their hearts. ” In times like these, I know that giving back and community engagement are values that will bring positive change in our world. Moore frequently partners with local communities and nonprofits to help bring people together and address issues like food insecurity, veterans’ support and older adult relations with our Corporate Social Responsibility Program, Moore Impact. This year, we have made a commitment to fight child hunger by committing 20,000 donated meals to food insecure families this summer, around the U. S. and in our own backyard. This is made possible through partnerships with Feeding America, Second Harvest of the Big Bend and the Florida Department of Agriculture and Consumer Services’ Summer BreakSpot initiative. Understanding the great challenge of child hunger, and how it has been exacerbated in vulnerable areas by COVID-19, we are committed to addressing this critical need. Because we know when a child has a full belly and opportunities to smile, they will go on to do great things. ONE ACT OF KINDNESS CAN INSPIRE GREATNESS Moore partnered with Feeding America, the nation's largest hunger-relief organization, by donating 10,000 meals to support children and families in need throughout the Feeding America network of food banks across the country. We see this... --- - Published: 2020-06-09 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/moore-connects-over-20000-meals-to-children-in-need/ On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17.1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country. On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17. 1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country. To launch this initiative, Moore partnered with Feeding America and Second Harvest of the Big Bend to connect meals to the children who need them most. In partnership with Feeding America, the nation's largest hunger-relief organization, Moore donated 10,000 meals that will be made available to children and families in need through the Feeding America network of food banks. Agency owners Karen and Richard Moore expanded the effort, matching Moore’s national donation and applying it locally. Their donation will power a new ‘Summertime Food on the Move’ program, a mobile food truck-style distribution system that will deliver free “Grab and Go” meals. The program, administered by Second Harvest of the Big Bend, aims to distribute 11,000 meals to children in 32304 and surrounding areas. “No child should ever have to go to bed hungry and during... --- - Published: 2020-05-19 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/the-roadmap-to-influencer-marketing-during-covid-19/ A natural reaction during this COVID-19 crisis is to pull back. We retreat to the safety of our homes, we don gloves and masks and we keep a distance. The same attitude applies to marketing and crisis communications – our reflex is to pause, to be safe. All of this is a natural product of the fear of the known and unknown. But while caution is wise during these times, there are still effective ways to communicate and build brand awareness, even during a crisis. One key opportunity lies with influencers. The comfort of trusted voices can help stabilize your brand during difficult times. Moore has been working with influencers around the country during this crisis and has gleaned helpful tips on when engaging influencers is appropriate and how to guide your brand’s engagement. A smart plan of engagement can help you deliver key messages to consumers that will inspire confidence in your brand. Tip #1: Start Over Did you have influencer engagement plans for the next few months? It’s time to shift, pause or reimagine completely. With more consumers online during this crisis, brands have a captive audience looking to engage in meaningful ways that are mindful of the challenges families are facing during this time. In Traackr’s recent article on how COVID-19 is impacting the influencer marketing industry, they outlined that we are quick to point out inconsiderate content in this environment and understandably so. Showing how your business is helping others during this time, instead of chugging... --- - Published: 2020-03-01 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/terrie-ard-moore-president-and-coo-wins-silver-medal-award/ Terrie Ard, President and Chief Operating Officer of Moore, was recently named the 2019 winner of American Advertising Federation Tallahassee’s Silver Medal Award. The prestigious honor recognizes individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. “Terrie's knowledge of the industry, strategic vision and diverse skill set leave no doubt that she is a gifted communications professional,” her winning nomination reads. Her “background in traditional public relations combined with her knowledge of the advertising industry and expertise in developing strategic campaigns combine beautifully and allow her to continue to push boundaries for clients as they work to penetrate the marketplace. ” Terrie oversees a team of more than 50 marketing and communications experts and provides high-level strategy and counsel to ensure maximum client satisfaction, customer service, brand awareness and market share. In the 20 years she has been with the firm, she has been a leader for hundreds of integrated campaigns spanning all disciplines including traditional and digital advertising, branding and public and media relations with clients such as CareerSource Florida, PhRMA and Ford Motor Company. Terrie follows in the footsteps of Moore founder Karen Moore, who won the Silver Medal Award in 1998. “I like to say that Richard and I are the heart of this company, and Terrie is the soul,” Karen said. “Terrie’s the one that makes Moore, Moore. She’s the one that constantly reflects the culture that we... --- - Published: 2020-01-29 - Modified: 2025-12-17 - URL: https://mooreagencydev.wpengine.com/karen-moore-inspiring-personal-and-professional-growth-through-her-new-book-live-moore/ "Live Moore" is a collection of 52 personal essays that range in topic from better business practices and productivity-boosting habits to book recommendations and travel tips. How do you pursue personal and professional excellence? Whose words have influenced and inspired you to add richness to each day? When it’s time to rest, where do you go to find joy? To find peace? These questions may seem lofty, but they are worth asking -- and not just once. All of us can benefit from intentional introspection and periodic re-evaluation of both our goals and how we are spending our precious days. Throughout my career, I’ve helped business leaders learn to speak about their purpose and brand with passion and precision. I’ve gleaned insights from these professional interactions and also from all the meaningful stuff of life that happens away from the office: treasured time with friends and family, enriching travels, evocative books. I started putting these thoughts to paper – or rather, to the keyboard – in a weekly blog. Now, I’ve curated 52 of those personal essays and published them in a book called “Live Moore”. The topics range from better business practices and productivity-boosting habits to book recommendations and travel tips. Each entry is followed by a thought-provoking question and a space for you, the reader, to reflect. Every day at Moore, we discover, celebrate, and proclaim what makes our clients unique. And we also care about each other -- encouraging all team members to live their personal and professional best. Our culture is a key reason we have been named to both Inc. 5000 America’s Fastest Growing Companies and Florida Trend’s Best Places to... --- --- ## Work - Published: 2025-11-19 - Modified: 2026-01-12 - URL: https://mooreagencydev.wpengine.com/work/phrma/ Building the pharmaceutical industry's next generation of innovators.   --- - Published: 2025-11-18 - Modified: 2026-01-12 - URL: https://mooreagencydev.wpengine.com/work/ford/ A grassroots network built for connection.   --- --- ## Leadership ---