With almost 10 years of experience as a digital content strategist, she empowers clients to stand out from the competition through creative ideas and awe-inspiring social action. Her passion is collaborating with brands that want to use their influence and resources to contribute to the greater good.
Amelia has worked on behalf of brands including MasterCard, Unilever, Proctor & Gamble, Nike and American Girl. She has contributed to successful campaigns on a wide range of social issues including sustainability, recycling and child hunger.
“I’ve been very focused on digital strategy and social media, and really, being the person who can pull all of these experts — analysts, illustrators, communications specialists, UX experts — together to create award-winning integrated campaigns,” she says.
Before joining Moore, Amelia worked for several agencies in NYC, where she was part of the team that developed Unilever’s Share A Meal campaign. For every social media action using #ShareAMeal, Unilever donated a meal to Feeding America. Through a variety of mobile-first initiatives and strategic partnerships, the campaign surpassed its 2016 goal within 24 hours, resulting in the donation of a million meals.
She also played a key role in Unilever’s Rinse. Recycle. Reimagine. campaign to encourage people around the world to recycle bathroom containers by showing consumers what their recycled products could become. The campaign increased awareness and received more than 200 million video views and 1.5 million engagements on Twitter.
Amelia, who has a degree in public relations from Auburn University, left NYC in 2017 to return to her native Tallahassee. She is already delivering success for Moore's clients including Florida Healthy Kids, PhRMA, Fresh From Florida and Florida Cable Telecommunications Association.
Amelia loves living close to her family and rediscovering home, especially the local restaurants and oysters. She also enjoys cooking – her specialty is homemade pasta – and fishing on the weekends.