Audrey Morris Goff Vice President

With unmatched expertise in advertising and business development, Audrey knows what it takes to motivate audiences and help clients surpass their business goals.

Photo of Audrey Morris Goff

As vice president, she is a skilled leader and collaborator, overseeing MCG’s Denver and South Florida offices, as well as the agency’s advertising vertical.

Audrey has more than a decade of experience in all facets of marketing communications including developing brand identity and management tactics, creating strategic partnerships and implementing integrated campaigns. She is a highly effective communications strategist who is most in her element when helping clients identify ways to tell their story and engage their audiences.

“It always involves a lot of listening, researching and understanding where the client is and ultimately where they want to be,” she says. “What are their challenges? What solutions can we propose to meet those challenges, and how can we take them to the next level?”

Audrey has had a hand in creating success for many clients including the Max Planck Florida Institute for Neuroscience, the NextFifty Initiative and Ford Motor Company. She led a media relations effort for Ford and its local dealers, securing exposure on every local television affiliate and more than 90 percent of newspapers in Florida. The team acquired more than 800 media hits in just two years, resulting in increased purchase consideration and sales.

Audrey excels in advertising negotiations. In two years, she secured more than $1 million in bonus advertising impressions on behalf of the Florida Council on Compulsive Gambling and CareerSource Florida. The result was an increase in calls to the 888-ADMIT-IT helpline and visits to employflorida.com.

Originally from the Tampa area, Audrey has a degree in sociology with minors in communications and psychology from Florida State University. Her education gives her a unique perspective on human behavior and motivation, which fuels her success in communications. She served in leadership roles in various industry organization chapters including the American Advertising Federation and the American Marketing Association. Audrey is an active member of the Public Relations Society of America and volunteers with community organizations including the Junior League and Youth on Record.

Audrey and her husband have one young daughter and live in Denver, where they enjoy the outdoors and live music at Red Rocks Amphitheatre.