A 2017 graduate of Elon University in Elon, North Carolina, she double majored in political science and philosophy. She honed her public speaking, debate and logic skills in the classroom while developing marketing and advocacy expertise through several hands-on internships.
As a Senior Account Executive on the MarComm team, Mary Frances takes it upon herself to help others achieve success. She serves a variety of clients including the Florida Department of Agriculture and Consumer Services and the Florida PrePaid College Board. Some of her responsibilities include communicating with clients, promoting their programs and forging partnerships with influential community leaders on their behalf.
While she has skills in multiple fields, her passion lies in influencer marketing. Her deep-rooted relationships with influencers around the country allows her to ensure that the right people are working with the right brands in order to deliver authentic third-party endorsements. Using Traackr, a sophisticated influencer marketing platform, she is trained to strategically identify influencers, analyze their audiences and set up data-driven campaigns for clients spanning multiple industries and products.
Mary Frances is inspired by social causes and issues including criminal justice, race and gender. For three years during college, she dedicated her time to the Periclean Scholars Program, which promotes sustainable service. Her class led agricultural and farming initiatives in Burlington, North Carolina and Namibia.
“Every client that Moore takes on represents an incredible cause,” she said. “It’s easy to get excited about issues like school lunch and saving for college, marketing and advocacy for causes that matter in Florida,” says Mary Frances.
During her college years, she also interned for the National Organization for Women in Washington, D.C., the Ausley McMullen law firm in Tallahassee, Florida, and the Emerald Grande at HarborWalk Village resort in Destin, Florida. These internships helped her discover her passion for marketing as she crafted news releases, planned internal and external company events and led social media strategy and production, among other duties.
Although her family has lived in Tallahassee for several years, Mary Frances is somewhat new to the capital city, having moved here 2 years ago. She has quickly found a way to make it her home and spends her free time exploring new restaurants, parks and the local music scene.