Rachel is a dynamic communications professional with expertise in earned media, content development, and branding.
She is a pro at everything from planning news conferences and video shoots to developing content calendars and brand messaging. During her two years at Moore, Rachel has honed her skills in media relations, which has become a passion.
“I’ve developed relationships with media outlets across the state and the entire Southeast region,” she said. “I see media relations as an opportunity to further develop our client’s brands and to tell their stories.”
Rachel has worked with clients including Nemours Children’s Specialty Care, Hancock and Whitney Bank, CareerSource Florida, the TCC Foundation, and ABLE United. Prior to joining Moore, she spent three years working in collaboration with the Florida Lottery to reach day-to-day advertising solutions in an effort to maximize revenues for education. She also assisted in the process leading up to the Lottery’s 25th anniversary and rebranding.
A Tallahassee native, Rachel has a degree in advertising from the University of Florida. In her time away from the office, she enjoys baking, photography and playing tennis.