News

News

Tallahassee, Florida – [November 18, 2024] – The Moore Agency, a globally top-ranked integrated communications agency, announces the release of the 2025 M.Cast™ Trends Report. The report identifies seven pivotal trends that will have an impact on marketing, business and society in 2025. M.Cast highlights the unique and fascinating intersection between the rapid advancement of technology-driven solutions and the enduring quest for human connection.

The 2025 M.Cast™ Trends Report underscores the profound influence of artificial intelligence (AI), a megatrend reshaping industries from healthcare and education to marketing and entertainment. By embedding AI considerations across all seven trends, the report equips organizations with insights to harness technology responsibly while maintaining a human-centric approach to build brand loyalty and drive business results.

As generative AI continues to evolve, it presents incredible opportunities for organizations to streamline operations, enhance decision-making, and deliver personalized customer experiences,” said Terrie Ard, President & COO. “However, the brands and leaders that will stand out are those who balance these advancements with transparency, authenticity and a commitment to fostering human connection.

Key Highlights from the 2025 M.Cast™ Trends Report:

• The Age of Convergence: The trend of convergence is reshaping industries, products and technologies, giving rise to innovative business models and transforming markets.
• A New Era for Data: In the age of privacy concerns and regulation, a richer, more wholistic approach – one that examines existing data in combination with behavior analysis, social listening and other tools – will provide big-picture insights that drive informed business decisions.
• The Enduring Quest for Human Connection: In an era of rapid technological change, consumers continue to prioritize humanized interactions and authentic, emotion-evoking brand storytelling.

The M.Cast™ Trends Report emphasizes that the most successful leaders will embrace a dual focus—leveraging the power of AI while nurturing genuine human connections. This approach will be essential in navigating a future where technology and human interaction are not in opposition but complement each other to drive progress.

For more information on the 2025 M.Cast™ Trends Report or to download your copy, please visit MCastTrends.com

About Moore

Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with team members strategically positioned across the U.S. The agency is composed of a multidisciplinary team of experts, skilled in all major capabilities including branding, advertising, digital marketing, public relations, media relations, public affairs and crisis communications. Representing Fortune 500 companies and small organizations alike, Moore gets results that matter.