Florida's Action for Dental Health
A Trusted, Unified Brand
Challenge
With access to care declining in less-resourced areas and emerging legislative threats on the horizon, the Florida Dental Association (FDA) required a comprehensive strategy to influence state policy, mobilize stakeholder support, and establish lasting credibility with lawmakers.
Insight
Policy influence requires a strategic foundation: a branded initiative that provides consistent positioning and unites stakeholders around shared objectives across legislative cycles.
Rebuilding from the inside out
Moore and the FDA created Florida's Action for Dental Health, developing the initiative that would define the FDA's advocacy for more than a decade. Moore crafted the strategic framework, messaging, and brand identity, then launched the initiative with a legislative press conference and Capitol reception that positioned the FDA at the center of Florida's oral health policy conversation.
For 12 years, Moore and the FDA have used Florida's Action for Dental Health as the foundation for all advocacy—from message development and media relations to spokesperson training and legislative strategy—maintaining consistent positioning that drives policy wins session after session.
Legislative Priorities Passed
Media Placements in Key Florida Outlets
Years Together
Other Work
Expert Care, Shared Mission
Protecting pediatric care together.
From Algorithms to Authenticity
Human stories at the heart of every connection.
The Future, Unlocked
Big Dreams, Real Plans—made possible.