Moore AI

We’ve developed these tools to accelerate your results.

M.Ora is Moore's proprietary AI-powered audience intelligence agent, purpose-built to transform complex audience data into actionable insights. Powered by advanced AI, Moore's proprietary audience intelligence framework, and more than $3 million in premium analytics, media intelligence, consumer research, and data resources, M.Ora researches, synthesizes, and analyzes information to develop a comprehensive understanding of target audiences.

By integrating trusted third-party research platforms with Moore's proven methodologies, M.Ora uncovers the motivations, barriers, behaviors, media consumption patterns, influences, and decision drivers that shape audience engagement and action. Every insight is rigorously validated, fact-checked, and refined by Moore strategists to ensure findings are credible, relevant, and positioned to drive meaningful outcomes.

The M.Ora Advantage: Understand what motivates your audiences and the factors that influence their decisions.

• Meet audiences where they are with strategies aligned to their preferred information sources and channels.
• Drive more effective engagement through data-informed insights that shape messaging, media, creative, and campaign execution.

RECON is Moore’s proprietary AI-powered media intelligence agent, purpose-built to help organizations identify, understand, and respond to the coverage that matters most. Customized around each organization’s priorities, leaders, and issues, RECON continuously scans relevant media coverage, evaluates each item for relevance, and elevates the stories with the greatest potential impact. 

RECON delivers timely reports and immediate alerts when high-stakes coverage requires attention. Through Microsoft Teams, organizations can explore emerging trends, examine individual stories, and receive context and suggested approaches for what to do next. Every insight is supported by Moore’s communications strategists, combining the speed and scale of AI-powered monitoring with experienced human counsel. 

The RECON Advantage:

• Focus attention on the coverage with the greatest relevance and potential impact.
• Stay ahead of emerging issues with timely intelligence and immediate alerts.
• Respond with greater confidence through actionable context, strategic guidance, and direct access to Moore’s communications expertise.

Intelligent assistants for content development, monitoring, and engagement. 

Custom AI tools developed quarterly based on client challenges and industry evolution.