Did you have influencer engagement plans for the next few months? It’s time to shift, pause or reimagine completely. With more consumers online during this crisis, brands have a captive audience looking to engage in meaningful ways that are sensitive to what families are facing during this time.
In Traackr’s recent article on how COVID-19 is impacting the influencer marketing industry, they outlined that we are quick to point out insensitive content in this environment and understandably so. Showing how your business is helping others during this time, instead of chugging ahead with planned sales messaging is the consumer expectation. Influencers can help carry your corporate social responsibility initiatives through smart messaging.
If you are considering launching an influencer campaign for the first time to promote how your brand is emerging from this crisis, there are few vetting criteria to keep in mind: