On Wednesday, Moore, a globally top-ranked integrated communications agency headquartered in Tallahassee, announced they will fight child hunger by delivering more than 20,000 meals in their own backyard and across the country. Moore’s headquarter office is located just a few miles from the 32304 zip code, which yields the highest levels of poverty in the Sunshine State and ranked among the lowest income zip codes in the nation. Feeding America estimates an additional 17.1 million people could be food insecure as a result of the pandemic, which is an increase of 46%. Due to these startling statistics, Moore has taken action to combat childhood hunger in the most vulnerable areas throughout the country.
To launch this initiative, Moore partnered with Feeding America and Second Harvest of the Big Bend to connect meals to the children who need them most. In partnership with Feeding America, the nation’s largest hunger-relief organization, Moore donated 10,000 meals that will be made available to children and families in need through the Feeding America network of food banks. Agency owners Karen and Richard Moore expanded the effort, matching Moore’s national donation and applying it locally. Their donation will power a new ‘Summertime Food on the Move’ program, a mobile food truck-style distribution system that will deliver free “Grab and Go” meals. The program, administered by Second Harvest of the Big Bend, aims to distribute 11,000 meals to children in 32304 and surrounding areas.
“No child should ever have to go to bed hungry and during the current climate, it’s more important than ever to ensure the most vulnerable children in our community, as well as in communities throughout our country, have access to free, nutritious meals,” said Karen Moore, CEO and Founder of Moore. “Since founding Moore 28 years ago, our commitment has always been to support and help those in the communities where we live and work.
The team at Moore didn’t stop at making more meals available. Moore will donate books and activities to children in the 32304 zip code to provide access to enrichment activities this summer both through Second Harvest of the Big Bend and Florida Department of Agriculture & Consumer Services’ Summer BreakSpot program.
“The Big Bend has the highest level of food insecurity in Florida, almost 100,000 individuals in our community experience hunger on a regular basis – but the need is so much greater amidst the COVID-19 pandemic,” said Monique Ellsworth, CEO of Second Harvest of the Big Bend. “We had to reimagine how to effectively connect children to meals throughout the summer and thanks to community partners like Moore, we are able to lessen the burden of worry for children and families by delivering healthy, nutritious meals to children who may otherwise go hungry.”
The Moore team has challenged the community to take action in any form they can, whether it’s donating time, resources or monetary support. To learn more about Moore’s Corporate Social Responsibility Initiative, Moore Impact, visit themooreagency.com.
Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with locations in West Palm Beach, Denver, New Orleans and Tampa. The firm is comprised of a multi-disciplinary team of experts, skilled in all major capabilities including branding, advertising, digital marketing, public relations, media relations, advocacy and crisis communications. Representing Fortune 500 companies and small organizations alike, Moore get results that matter. Moore’s Corporate Social Responsibility program, Moore Impact, works with more than 50 non-profits in a variety of ways, including providing organizations with communications support, feeding the less fortunate, hosting a day full of activities for seniors, sending letters to WWII veterans returning from their Honor Flight event, and more. The agency’s in-kind work and staff time devoted to the community totals more than $500,000.
About Second Harvest of the Big Bend
Second Harvest food bank’s mission is to feed the hungry in the Big Bend through a network of partner agencies and to educate and engage the community in the fight against hunger. One in nine people face hunger in America – including more than 97,000 of our Big Bend neighbors. Four of Florida’s top five hungriest counties are in our service area. Take action to fight hunger in your community! Visit www.FightingHunger.org for information.
About Summer BreakSpot
Summer BreakSpot, a federally funded program established to fill the summer hunger gap, allows organizations to serve meals to kids and teens in Florida while school is out for the summer. Children who depend on school breakfast and lunch during the school year often miss out on meals during the summer months. Sites serve balanced meals that meet USDA requirements at no cost to all participants. Visit https://www.summerbreakspot.org to learn more about the program and how meals are being served during COVID-19.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.