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News

TALLAHASSEE, FL (October 29, 2025) — While most organizations react to change after it happens, some see it coming. The Moore Agency just gave business leaders a head start.

Moore unveiled its 2026 M.Cast™ Trends Report this week at the Florida Chamber of Commerce’s Future of Florida Forum in Orlando, where the state’s top business leaders and policymakers gather to shape Florida’s economic trajectory. The report identifies seven trends that will impact how organizations compete.

“In times of rapid disruption, anticipating change is essential to staying relevant and ready to lead,” said Terrie Ard, president and COO of The Moore Agency. “Organizations that understand these shifts before the market does will turn foresight into measurable competitive advantage.”

The trends collectively reveal a paradox: As technology becomes more powerful and pervasive, success increasingly depends on human qualities such as authenticity, restraint, community, and ethical accountability. Organizations must leverage AI’s efficiency while simultaneously proving their humanity. Some highlights of the report:

AI is disappearing.  Not failing, but succeeding so well it’s becoming invisible infrastructure, like email or the internet itself. Differentiation now comes not from implementing AI, but from strategic deployment across entire business ecosystems rather than isolated pilot projects.

Perfect is a mistake.  In a world where AI can fake anything, brands are discovering that strategic imperfection proves they’re human. The companies winning customer trust aren’t the ones with flawless campaigns; they’re the ones willing to show the messy middle, admit limitations, and let their humanity show.

Communities drive loyalty.  Audiences crave something more authentic: community ecosystems where peer validation drives behavior. Research shows 40% of consumers stay more loyal to brands because of engaging with it in an online brand community. Audiences don’t want to be broadcast to; they want to belong.

The report goes deeper into these trends and four others that will shape 2026, offering specific suggestions for how to integrate them into business and marketing plans. Built through collaboration with Moore’s partners and thought leaders and grounded in research, it’s designed to help decision makers spot opportunities early and act decisively.

“The 2026 M.Cast Trends Report is a testament to our leaders’ foresight and rigor, and I know it will help organizations turn early signals into clear, actionable strategy,” said Karen Moore, founder and CEO of Moore. “I’m energized by how these insights will help decision makers move with confidence, not guesswork.”

By partnering with Moore, clients don’t just amplify their success; they maximize their future, gaining advantage in opportunities Moore helps them discover. Download the complete 2026 M.Cast Trends Report at mcasttrends.com. To explore strategic partnerships with Moore, contact Vice President of Client and Partner Development Audrey Goff at [email protected] or 850.224.0174.

About Moore

Moore is a Top 50 U.S. integrated communications agency that helps purpose-driven organizations maximize what’s next. With 33 years of anticipating market shifts, our team of passionate experts delivers strategic advantage across public relations, public affairs, branding, crisis communications, digital marketing, and data intelligence. Headquartered in Tallahassee with team members positioned nationwide, this women-owned agency’s proven approach is reflected in a 98% client retention rate and recognition as a Top 200 Global Agency.