Richard Moore CFO & General Counsel

Richard is a CFO, attorney, community leader, martial arts instructor, veteran, and you might be surprised to learn, a licensed hang glider pilot. He retired from his law firm, Amundsen & Moore, in 2002 and joined Moore with his wife, Karen, the agency’s CEO and founder. Since then, he has been a leader in the agency’s development and expansion.

Photo of Richard Moore

As CFO, Richard ensures that Moore’s financial operations support excellent customer service and results for clients. As legal counsel, he is a resource to the staff on contracts, intellectual property rights and business law. His financial and legal expertise have been an integral part of Moore’s growth, particularly in the past five years, with offices opening in West Palm Beach, New Orleans and Denver. He shares Karen’s vision of Moore’s continued success as the creative agency of choice for clients across the country.

“It’s a fascinating business,” he says, “and although I’m not one of the people doing the day-to-day work of public relations, advertising or social media, for example, I see it all happen and play a part in supporting the excellent work we do on behalf of clients.”

Before joining Moore, Richard practiced law in the areas of health care, land use, the environment and business regulation. He acted as spokesperson for clients before numerous media organizations and government agencies including the Department of the Interior, the National Oceanic and Atmospheric Administration, U.S. Fish and Wildlife Service and the Agency for Health Care Administration. He is a graduate of the Florida State University College of Law.

Giving back is a fundamental part of Richard’s life and of the culture at Moore. He is a board member of Tallahassee Museum and a member the Rotary Club of Tallahassee. He and Karen are longtime supporters of Tallahassee Community College and have given generously to support veterans who are re-entering the community and workforce. They are founders of the Moore Veterans Leadership Academy at TCC, and The Richard W. and Karen B. Moore Veterans Success Center is named in their honor. Richard served in the U.S. Air Force from 1979 to 1985.

Born in Atlanta, Richard grew up in the Orlando, Florida, area, where he met Karen when they were both 15 years old. They started their life together in the Netherlands during Richard’s military service, which kindled their love of travel and adventure. During his time in Europe, Richard became a licensed hang glider pilot and launched from atop a 500-foot hill in the Bavarian Alps. Together, he and Karen have visited 89 countries.

Richard is also passionate about martial arts, which he has practiced for more than 40 years. A fourth-degree black belt, he is a senior instructor and founder of the North Florida School of Aikido.