CareerSource Florida
You've Got This
Challenge
Florida's workforce is expanding rapidly; hundreds arrive daily while existing residents pursue career transitions and business opportunities. CareerSource Florida needed to connect its growing audience with the state's network of free career and business resources when they needed them most.
Insight
People don't just need resources; they need someone in their corner. Success feels attainable when someone believes in you, a truth that could transform passive awareness into confident action.
Turning everyday ambition into shared optimism
Moore and CareerSource Florida created "You've Got This"—a multi-channel campaign built around real stories of perseverance. A single parent on her first day at a new job. A small business owner expanding with a training grant. Each received encouragement from their CareerSource counselor: "You've got this."
The campaign deployed across video, digital, social, and out-of-home channels, amplified through organic social storytelling, earned media, and a toolkit empowering 60+ regional workforce partners. In three months, the statewide effort generated over 50 million impressions, drove more than half a million website visits, and reshaped how Floridians see their potential.
Impressions
Website Clicks
Partner Activations
Other Work
Expert Care, Shared Mission
Protecting pediatric care together.
From Algorithms to Authenticity
Human stories at the heart of every connection.
The Future, Unlocked
Big Dreams, Real Plans—made possible.