Children's Specialty Hospitals
Expert Care, Shared Mission
Challenge
Florida is home to four specialty-licensed children’s hospitals, each dedicated to treating the most complex pediatric conditions. To support their collective efforts to ensure access to world-class, specialized pediatric care and communicate their impact to decision-makers, these hospitals needed a unified voice and a brand that reflected their shared purpose.
Insight
One unified voice—backed by research and consensus—transforms individual institutions into a movement. When specialty hospitals speak collectively about their differentiated role in pediatric care, policymakers understand what's at stake for Florida's most vulnerable children.
From collaboration to consensus–a brand of shared purpose
Through a collaborative, research-driven process, Florida’s Specialty Hospitals for Children was born—complete with a name, logo, brand architecture, and unified messaging platform.
The brand became the foundation for statewide communications and public affairs efforts that have elevated their presence among lawmakers and policymakers. The efforts helped to protect and secure additional funding to ensure all Florida children can access world-class, specialized care.
Building the Brand That Protects Florida’s Most Vulnerable Children
Other Work
From Algorithms to Authenticity
Human stories at the heart of every connection.
The Future, Unlocked
Big Dreams, Real Plans—made possible.
Where Individuality Thrives
Designed for connection and built for bold expression.