Hispanic audiences value brands that reflect their lived experiences and uplift their stories. Trust isn't built through translation; it's earned through genuine storytelling, authentic understanding, and community presence that demonstrates long-term commitment.

Moore launched and continues to lead Ford’s first U.S. Hispanic grassroots communications program – spanning Miami, New York, Los Angeles, Dallas, and Houston. Through events, local activations, enterprising news, and stakeholder partnerships, the program deepened ties with Hispanic journalists, influencers, and communities. Each story, from showcasing Latino leaders to celebrating creativity in Detroit, positioned Ford as a brand that understands and invests in its audience.

Over 13 years, this commitment has evolved into one of the strongest hispanic media relationships in the industry. Ford now leads all U.S. automotive brands in Hispanic media share of voice, surpassing Toyota and Honda.