Meta
From Algorithms to Authenticity
Challenge
Meta's platforms connect billions globally, but the company's reputation is often shaped by national narratives. In Florida, Louisiana, and Mississippi, Meta needed to demonstrate that its presence was more than digital. It is personal, local, and deeply connected to the communities it serves.
Insight
The best stories about technology aren't about technology at all. People trust people, not platforms. By spotlighting the real-world impact of Meta's tools—small businesses, nonprofits, and local changemakers using them daily—Meta could shift the conversation from algorithms to authenticity. 
Reframing Meta through the power of local storytelling
Moore and Meta partnered on media relations across three southern states, sourcing and elevating human stories that demonstrated how Facebook and Instagram fuel connection, growth, and opportunity. From small business owners reaching new audiences to nonprofits expanding their missions, each feature redefined Meta's role as a partner in community progress.
Through proactive storytelling and cultivated media relationships, Moore drove national recognition: stories aired on the TODAY Show, filled pages across the USA Today Network, and echoed through state and local outlets. Over 100 community voices became ambassadors of Meta's impact.
Positive Media Stories
Local Voices Elevated
Today Show Features
Other Work
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