Local trust is earned through presence, not promotion. Authentic storytelling isn’t broadcast from afar; it’s built through partnerships and participation. By highlighting the faces and stories behind Target’s community efforts, Moore helped create impactful hometown headlines.

Moore and Target elevated local public relations and media relations across both markets, amplifying community investments and connection through stories that resonated with residents. From back-to-school backpack giveaways and a school beautification project to the Florida Back-to-School Tax Holiday and Target Circle Community Giving, each activation was designed to spotlight Target’s commitment to affordability and opportunity.

On the ground, Moore worked alongside store teams and journalists, connecting Telemundo and local press to meaningful stories that reflected the spirit of each city. The coverage captured moments of generosity and celebration, reminding audiences that Target isn’t just a store in their neighborhood, but a part of it.